7 Reasons Why Your eBay Listings Are Getting No Views
If your eBay listings are getting no views, one of the primary reasons might be SEO compliance. As an e-commerce seller, you might be familiar with Search Engine Optimization (SEO). Unless you post your listing with eBay’s SEO in mind, it will be very difficult to have your listing on top of the search results. This means if your listing lacks the keywords that buyers will use in relation to your product, the algorithm will not work in your favor.
Another issue is selling an item that is in abundance in the marketplace. There is not much setting you apart from your competitors apart from minute differences in price and description. If you sell products that are unique or not as common, then SEOs make an even bigger difference for your listing.
On eBay, two kinds of SEOs will help you with sales:
- Seller-specific SEO
- Product-specific SEO
Seller-specific SEOs will help boost all the products under your seller brand. This means if you have positive reviews, high sales, and fair prices, then as a seller, you will have your product listings prioritized.
One of eBay’s priorities is to ensure that the buyers are satisfied with their purchases as well as the after-sale care. As a result, eBay also values sellers that have the same values. Sellers with better customer service will get better priority listings.
Hence, if you take time to respond to your customers or they have a negative experience with you, then you risk reducing your view count for your listing. Ensure that you communicate with buyers in an effective and efficient manner to collect positive feedback.
With the number of sellers versus buyers on the site, one of the key distinguishing features you can offer as a seller is great customer service. As such, providing quality customer service should be one of your objectives if you want to improve your visibility in the marketplace. Not doing this is actually one of the major reasons why your eBay listings are getting no views.
eBay found that one of the most important factors that buyers consider when purchasing from the platform is eBay Guaranteed Delivery and free shipping. In fact, eBay even has a filter option if buyers only want to view listings that offer Guaranteed Delivery.
By not offering these two valuable features to your buyers, you risk being filtered out more often. Buyers are less likely to be interested in your listings even if they do view them, especially when your competition will be offering the same item but with additional delivery and shipping benefits.
Most customers are likely going to follow this pattern because unlike Amazon, they would not require a membership to avail of these benefits. So, you have the potential to capture customers who are browsing across various marketplaces as well if you can offer Guaranteed Delivery and Free Shipping.
Customers will be more likely to click on listings that have clear, well-taken photos of the product. eBay will also prioritize such listings as customers would feel more satisfying browsing through such listings.
Amateur-looking photos involve blurred images, too zoomed-in or zoomed-out on the product, a cluttered background, and the works. If you want your listing to stand out, it is best to invest some time and effort into taking quality photos of your product.
You will not need to spend a lot. A simple background, steady camera, high-resolution image, and keeping the product in focus will go a long way. Your photos should also stand the test of time and be relevant for as long as you intend to sell the product.
5. Not Providing Enough, Relevant, or Accurate Listing Information
Your listing description is just as important as the photos you attach with it. Depending on the type of customer viewing your listing, a myriad of information may need to be presented. Whether it’s the composition of the product, directions of use, or its condition, these are all valuable information that a customer may expect from you.
However, if you tend to overlook descriptions like other sellers, your eBay listings will continue to get no views. Sellers simply leave them as a one-liner without really offering much insight for buyers. This will reduce view counts as there will be competitors that offer a much more comprehensive listing description for the same item.
6. No Niche-Appropriate Pricing Model
eBay uses competitive prices to rank listings under the Best Matches section of the results page. If you over-price your product, not only do you lose the benefit of being listed at the top of the page, but you also risk losing view count because there will be other sellers offering the item at a much lower price.
Keeping your profit margin in mind, you will need to research a little about your competitors’ prices and the overall demand for the item you intend to list. Note that eBay offers the option of ranking listings based on Lowest First as well, which is a common sorting option used by consumers. If you price towards the higher end, you are less likely to be viewed by such buyers.
Based on this, you can offer the item at a reasonable price that will attract buyers and also ensure it is profitable for you as a seller. Employing an appropriate pricing model can easily help you improve your view count and sales, which eBay rewards by prioritizing your listings more often.
7. Not Sharing Listings on Social Media Platforms
Most sellers have realized they can improve their sales and view counts by promoting their listings on social media sites like Facebook, Instagram, Twitter, and Pinterest. You risk losing out to such sellers as they rise in the eBay rankings.
It is imperative to take a little time to promote your listing on various social media platforms. There will be niche groups that will be interested in your products which will lead to improved sales. The increase in views will also help you push your listing towards the top of the search results, promoting your item further.
Other Ways to Get More Views on Your eBay Listings
List Items Frequently
Active sellers reap the benefits of eBay’s algorithm. Engaging daily and offering new products frequently will help refresh your listings. eBay also has a section “Time: Newly Listed” that will help bring attention to your new offers.
eBay Promoted Listings
Just as with promoted posts on social media sites, eBay also allows you to promote your listing for a percentage of the final sale. It comes with exclusive options to help target your audience better and in fact, leads to better sales than organic listings. Although, you need to keep in mind that the amount due to eBay will be dependent on the category of the item you intend to sell.
Provide a Valuable Return Policy
While eBay offers Money-Back Guarantee to buyers who have received faulty, damaged, or falsely advertised products, other forms of return are up to the seller’s discretion. A favorable return policy will help earn the trust of customers and improve your likelihood of making a sale. eBay also supports such sellers by boosting listings that offer a return policy of 30 days or more.
