Why the 70:20:10 learning model works, and how to implement it (2024)

Organizations recognize the importance of learning and development. In fact, 84% of corporate leaders view learning as a critical issue, which is likely why investment in training programs is at an all-time high. However, nearly every CEO and CHRO reports that their leaders aren’t developing skills fast enough. So what’s missing from the current approach to development?

Historically, learning management systems were designed to enforce compliance. While modern systems have improved since then, they’re still not driving lasting behavior change. That’s where the 70:20:10 learning model can help.

What is the 70:20:10 learning model?

This methodology was originally introduced after a study conducted by the Center for Creative Leadership (CCL) examined how executives learn, grow, and change over the course of their careers. The takeaways were surprising.

Although companies spend tens of billions each year to train employees, most executives didn’t credit this as their primary source for learning leadership traits. Instead, the executives cited on-the-job experiences, challenging projects, and mentoring as key elements to developing their leadership qualities.

Why the 70:20:10 learning model works, and how to implement it (1)

CCL then published the ratio they believe to be the most effective model for learning:

  • 70% for job-related experiences
  • 20% for developmental relationships
  • 10% for formal coursework and training

Since then, the 70:20:10 learning model has been widely utilized by organizations – with great success. But what exactly is it about this approach that’s so effective?

Why the 70:20:10 learning model is effective

There are a few reasons why the 70:20:10 learning model works well for employees:

Diversifies approaches to learning

Not everyone learns the same way. That’s why offering a program that contains a healthy mix of opportunities and channels for learning can be effective. This gives employees the flexibility to shape their learning experience in a way that works for them.

Increases employee engagement

With the right tools and resources in place, the 70:20:10 model can engage your team by making learning immediately actionable. When employees feel empowered to take action in the workplace, they focus on their career goals, are more eager to collaborate with peers, and take initiative to connect with others without waiting for others to push them towards these critical relationships.

Allows scalability

The majority of learning opportunities through the 70:20:10 model are provided on the job and through workplace relationships. This makes any learning and development program easy to scale, without sacrificing personalization. This learning model also allows employees to leverage specific components based on their needs and ‘upgrade’ to more intensive experience-based programs when the time is right.

How to get started with the 70:20:10 learning model

If you’re thinking about introducing the 70:20:10 model to your organization but aren’t sure where to start, we’re here to help. Below, we laid out an overview of each component of the learning model and share recommendations on how to address each one.

For the 70%: Job-related experiences

Employees should gain the bulk of their learning opportunities through their jobs. This can be achieved in a variety of ways, whether that’s by acquiring new skills while working on a project or navigating challenges that come up in the role. To help employees make the most of their on-the-job learning experience, you can:

  • Introduce employees to new projects that broaden the scope of their role
  • Expand their decision-making authority
  • Provide opportunities for employees to manage people and projects
  • Include them in more strategic leadership meetings
  • Offer mentoring or leadership coaching to provide on-the-job support

For the 20%: Developmental relationships

The key to implementing the 20% is to give employees the opportunity to learn through their interactions with others – whether that’s with a manager, colleague, or a senior leader. Here are a few ideas to help your workforce nurture their workplace relationships:

  • Launch a mentoring program
  • Set up leadership coaching sessions
  • Provide regular opportunities to give and receive feedback
  • Encourage cross-functional involvement in projects

For the 10%: Formal coursework and training

Finally, you want to focus 10% of your efforts on setting up a formal professional development program. Don’t be afraid to step beyond the scope of traditional group training sessions. Here are a few ideas to get you started:

  • Offer videos, webinars, and readable content
  • Share relevant resources authored by industry leaders
  • Provide reimbursem*nt for certifications and career development classes
  • Host seminars and panel discussions

If you find that your learning and development efforts aren’t quite delivering the ROI that you anticipated, consider introducing the 70:20:10 learning model to your organization. If you want to learn how Torch’s leadership development platform can support your development needs, request a demo.

Why the 70:20:10 learning model works, and how to implement it (2)

Why the 70:20:10 learning model works, and how to implement it (2024)

FAQs

Why is the 70/20/10 model effective? ›

The 70-20-10 rule reveals that individuals tend to learn 70% of their knowledge from challenging experiences and assignments, 20% from developmental relationships, and 10% from coursework and training.

What is the purpose of the competency interventions 70/20/10 model? ›

The purpose of the 70:20:10 model is not to separate learning and working, but to strengthen the synergy between them, so the 70, 20 and 10 solutions are mutually reinforcing.

What advantages does 70 20 10 provide in relation to aligning learning with business strategies and outcomes? ›

By emphasizing on-the-job experience and social learning, the 70-20-10 model can encourage employees to take ownership of their own learning and development. This can help build a culture of accountability, where employees are responsible for their own growth and development.

Does the 70:20:10 model work? ›

The 70-20-10 learning model is considered to be of greatest value as a general guideline for organizations seeking to maximize the effectiveness of their learning, and development programs through other activities and inputs. The model continues to be widely employed by organizations throughout the world.

Is the 70/20/10 learning model still relevant? ›

As demonstrated, the 70/20/10 rule is still very relevant… in theory. The truth is that without an effective implementation plan, it remains just a model.

What is the 70/20/10 model with examples? ›

With the 70:20:10 model you learn 70% from on the job experience and from doing. You learn 20% from others in the way of observing, coaching and mentoring. 10% is down to formal training like courses, reading and online learning.

What is the 70/20/10 content approach? ›

70% of content should be proven content that supports building your brand or attracting visitors to your site. 20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics. 10% of content should be more experimental.

What is the 70 20 10 business model? ›

According to this school of thought, individuals acquire 70% of their knowledge through personal experience with challenging tasks, 20% through collaboration with colleagues, and 10% through formal education and reading.

Why implement a competency model? ›

Benefits of using a competency model

Not only do they allow employees to understand the expectations more properly for a role, but employees of a business understand what skills an applicant needs to have.

How to leverage the 70/20/10 model for high performing employees? ›

Employee-generated-Learning covers 100% of 70:20:10

By doing so, you automatically cover all three parts of this model. The 70% part because you offer resources performance support; the 20% part because employees share knowledge; and the 10% part because employees have access to formal training.

What is the 70/20/10 learning model in Harvard business Review? ›

In this article, the authors recommend a “70/20/10” learning model, in which only 10% of learning comes from formal instruction (education), 20% from social learning or mentorship (exposure), and 70% from hands-on, experiential practice with feedback (experience).

Why is IT important to align training with strategy? ›

When your learning strategy is aligned with your strategic business goals, you ensure that every employee is working towards the same common goal. Plus, employees themselves become more productive in their roles, improving their impact on their team's goals and the overall business goals too.

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