What Is Contrarian Investing? | SmartAsset (2024)

What Is Contrarian Investing? | SmartAsset (1)

Have you ever considered going against the crowd in your investment decisions? This seemingly unconventional practice is not only exciting but also has the potential to yield significant returns. Welcome to the concept of contrarian investing – a strategy that encourages distinctiveness from herd mentality. In the complex world of investment, breaching the influence of popular opinion and market trends could be incredibly rewarding. Consulting a financial advisor can help in understanding and implementing contrarian investing.

What Is Contrarian Investing?

Contrarian investing involves buying and selling in opposition to prevailing market trends. Simply put, while others panic sell, contrarian investors buy. And when others are enthusiastically buying, these investors sell. The philosophy? The crowd can often be wrong, and massive sell-offs or over-enthusiastic buying sprees can lead to stocks being overvalued or undervalued.

So, how do you successfully swim against the current in the choppy waters of the stock market? A contrarian approach requires the investor to find undervalued stocks using indicators like low price-to-earnings ratios, high dividend yields and low price-to-book values. The ultimate goal is to spot companies that are fundamentally strong, but currently unpopular within the market at large.

Timing is everything in contrarian investing. The strategy can hinge on buying during market downturns and selling amid buoyant upturns, which can yield significant returns if executed right.

Beyond intuition and guts, contrarian investing requires comprehensive market research and analysis. Whether it’s dissecting financial statements, paying close attention to industry trends or making sense of economic indicators – preparedness goes a long way.

Contrarian Investing vs. Value Investing

What Is Contrarian Investing? | SmartAsset (2)

Let’s compare this with value investing, another prevalent strategy that involves buying stocks trading for less than their intrinsic or book value. Both strategies seek undervalued stocks but differ in their approach to market trends. While contrarian investors may base their investment decisions on prevailing market sentiment, value investors rely on fundamental analysis to identify undervalued stocks – not necessarily the behavior of other investors.

One might wonder which strategy is better. However, both methods come with unique merits and challenges. Market conditions dramatically influence the choice of investment strategy. Contrarian investing may shine during periods of market volatility, while value investing might be more apt during stable market conditions.

Pros and Cons of Contrarian Investing

While contrarian investing can potentially generate significant returns to those who nail their timing, the strategy poses certain challenges, too.

Here are some of the advantages of contrarian investing:

  • Potential for high returns: Contrarian investing can lead to substantial gains when the market sentiment shifts in the anticipated direction. Buying assets that are currently out of favor can provide significant upside if they eventually revert to their intrinsic value.
  • Diversification and risk management: By going against the prevailing market sentiment, contrarian investors often hold assets that are not highly correlated with the broader market. This can offer diversification benefits and help mitigate risks during market downturns.
  • Long-term value recognition: Contrarian investors who are patient and have a well-reasoned thesis may benefit from the eventual recognition of value by the market. As the market adjusts and sentiment shifts, the contrarian positions could appreciate in value, leading to potential outperformance over the long term.

But keep these potential pitfalls in mind, as well:

  • Market timing challenges: Contrarian investing requires accurately identifying turning points in market sentiment, which is difficult to do consistently. Making incorrect timing decisions could lead to losses or missed opportunities.
  • Underlying fundamentals: Not all assets that are out of favor are undervalued for valid reasons. Some assets may be unpopular due to deteriorating fundamentals, and contrarian investors could end up holding value traps that don’t recover as expected.
  • Psychological and emotional strain: Contrarian investing can be emotionally demanding, as it often involves going against conventional wisdom and enduring periods of uncertainty. Staying committed to a contrarian thesis during extended periods of underperformance can be challenging for many investors.

Real Examples of Contrarian Investing

Warren Buffet, one of the most famous investors in the world, is a great example of a contrarian investor. After all, the chairman and CEO of Berkshire Hathaway once said to be “fearful when others are greedy, and greedy when others are fearful.”

Buffett’s purchase of American Express stock during the salad oil scandal of 1963 is a classic example of contrarian investing. The company’s value took a massive hit after a subsidiary used a fraudulently inflated inventory of salad oil to obtain a loan. Capitalizing on the company’s slashed reputation, Buffet saw its intrinsic value and reaped substantial profit when the stock price recuperated.

Similarly, hedge fund manager Michael Burry went against the grain and accurately predicted the subprime mortgage crisis of the 2000s. The audacious gamble netted Burry and his fund hundreds of millions of dollars and was chronicled in the book, “The Big Short,” which later became a film.

Their secrets? Thorough research, accurate timing and remarkable patience led to their success stories.

Bottom Line

What Is Contrarian Investing? | SmartAsset (3)

Contrarian investing is an unconventional strategy that can pay off handsomely for those willing to go against the crowd. However, it’s not simply for investors with a high risk tolerance. Contrarian investing requires thorough research, apt timing and the nerve to make decisions that may not be popular.

Investing Tips

  • A financial advisor can help you select investments and manage your portfolio. Finding a financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three vetted financial advisors who serve your area, and you can have a free introductory call with your advisor matches to decide which one you feel is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
  • Asset allocation refers to the mix of investments within a portfolio. It’s often tied to an investor’s risk tolerance and time horizon. SmartAsset’s asset allocation calculator can help you determine how much of your portfolio should be invested in stocks, bonds and cash.

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What Is Contrarian Investing? | SmartAsset (2024)

FAQs

What Is Contrarian Investing? | SmartAsset? ›

Contrarian investing involves buying and selling in opposition to prevailing market trends. Simply put, while others panic sell, contrarian investors buy. And when others are enthusiastically buying, these investors sell.

What is a contrarian investment strategy? ›

Contrarian investing is an investment style in which investors purposefully go against prevailing market trends by selling when others are buying and buying when most investors are selling. Berkshire Hathaway Chair and Chief Executive Officer (CEO) Warren Buffett is a famous contrarian investor.

Is Warren Buffett contrarian? ›

One of the most famous investors and an aficionado of the contrarian strategy is none other than billionaire investor and Berkshire Hathaway chairman and CEO Warren Buffett.

What is an example of a contrarian investor? ›

Notable contrarian investors. Bill Ackman is a contrarian investor who twice reinvested heavily in beaten-down Valeant Pharmaceuticals against prevailing market sentiments. Later, he short-sold Herbalife, but was forced to take a large loss after the stock failed to fall as predicted.

What are the advantages of contrarian investing? ›

Taking advantage of exaggerated market reactions by younger investors to news and events, contrarians strategically buy undervalued stocks. By doing so, they capitalize on subsequent market corrections, turning a profit as stock prices rebound.

Is contrarian investing profitable? ›

Contrarian investing ultimately has the potential to give diversity and profitability chances that other investment strategies may not be able to, but it is not a strategy for everyone and necessitates careful evaluation and analysis.

What is the most risky investment strategy? ›

While the product names and descriptions can often change, examples of high-risk investments include: Cryptoassets (also known as cryptos) Mini-bonds (sometimes called high interest return bonds) Land banking.

Who is replacing Warren Buffett? ›

Warren Buffett may be synonymous with Berkshire Hathaway, but the 93-year-old has long identified his successor. That person is Greg Abel, 61. The Canadian businessman is currently chair of Berkshire Hathaway Energy and vice chair for non-insurance operations at Berkshire Hathaway.

Has Warren Buffett beaten the market? ›

Berkshire Hathaway's CEO, Warren Buffett, widely considered to be the most successful investor alive today, has merely matched the market's return over the past two decades. The fundamental question this raises for investors is how long we should give a manager the benefit of the doubt when failing to beat the market.

Who is Warren Buffett leaving his money to? ›

Buffett is one of the world's most generous philanthropists.

He pledged in 2006 to donate about 85% of his Berkshire Class A shares to five foundations: the Bill & Melinda Gates Foundation, the Susan Thompson Buffett Foundation (named after his late wife), and three foundations run by his three children.

What are the three golden rules for investors? ›

The golden rules of investing
  • Keep some money in an emergency fund with instant access. ...
  • Clear any debts you have, and never invest using a credit card. ...
  • The earlier you get day-to-day money in order, the sooner you can think about investing.

What is a lazy investor? ›

The key principles of a lazy portfolio are diversification, low fees, and patience. Instead of actively building and managing a portfolio, you invest in a handful of low-cost index funds and hold onto them for the long term.

What is a silent investor called? ›

A silent partner is seldom involved in the partnership's daily operations and does not generally participate in management meetings. Silent partners are also known as limited partners, since their liability is typically limited to the amount invested in the partnership.

What are the characteristics of a contrarian investor? ›

A contrarian perspective involves believing that most public opinion is wrong and based on limited information, personal beliefs and interests. People with this perspective believe in going against the tide and make decisions based on research and analysis of the current trends. This term is mainly used in investing.

What are 5 cons of investing? ›

While there are some great reasons to invest in the stock market, there are also some downsides to consider before you get started.
  • Risk of Loss. There's no guarantee you'll earn a positive return in the stock market. ...
  • The Allure of Big Returns Can Be Tempting. ...
  • Gains Are Taxed. ...
  • It Can Be Hard to Cut Your Losses.
Aug 30, 2023

Do contrarian investors consider a high put call ratio? ›

An extremely high put-call ratio means the market is extremely bearish. To a contrarian, that can be a bullish signal that indicates the market is unduly bearish and is due for a turnaround. A high ratio can be a sign of a buying opportunity to a contrarian. An extremely low ratio means the market is extremely bullish.

What is an example of a contrarian? ›

In fact, most successful investors often behave like contrarians by "buying low and selling high"—that is, buying stocks that are cheap because most investors put a low value on them but that have the possibility of rising, and selling stocks that most investors are valuing highly but that seem likely to decline.

What are the three types of investment strategies? ›

At a high level, the most common strategies for investing are:
  • Growth investing. Growth investing focuses on selecting companies which are expected to grow at an above-average rate in the long term, even if the share price appears high. ...
  • Value investing. ...
  • Quality investing. ...
  • Index investing. ...
  • Buy and hold investing.

What is the most common winning investment strategy? ›

Investment Strategy #1: Value Investing

They buy stocks that appear to be trading for less than what they're really worth. They're willing to bet that these stocks are being underestimated by the stock market and will bounce back over the long run. As those stocks grow in value, they turn a profit for the investor.

What is an example of a contra trading strategy? ›

An example of this is the 2008/2009 financial crisis or a market bubble like the early 2000 dotcom bubble. A good example of a contrarian trading opportunity in the market index, such as the S&P 500 index (SPX), would be the market downturn during the COVID-19 pandemic, which started in February/March of 2020.

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