'Very Peri', colour of the year for 2022. How it was selected by Pantone (2024)

Colour of the year 2022: Pantone describes Very Peri as “a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red”.

December 24, 2021 / 09:29 AM IST

Pantone, the global authority on colour, has picked “Very Peri” as the colour of the year for 2022. The company describes Very Peri as “a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red”.

To arrive at the selection each year, Pantone’s experts pick a colour for the next year by studying colour influences across the world, from various quarters such as the entertainment industry and films in production, traveling art collections and new artists, fashion, home furnishings, areas of design, popular travel destinations, as well as new lifestyles, playstyles, socio-economic conditions. They could also draw inspiration from upcoming big sporting events.


Introducing the Pantone Color of the Year 2022, PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red. Learn more: https://t.co/eNIwkTq2K8 pic.twitter.com/hBfiDusFKU

— PANTONE (@pantone) December 9, 2021

The Pantone experts also look at new technologies, materials, textures, and effects that impact colour.

Microsoft has collaborated with Pantone to introduce Very Peri to Microsoft Paint that people to select while using the tool.


We're still celebrating our collab with @pantone. Use this Microsoft Paint template to create something using Very Peri, the Color of the Year for 2022, and we may make it our cover photo. pic.twitter.com/b7dwSyBMxz

— Microsoft (@Microsoft) December 9, 2021

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” said Laurie Pressman, vice president of the Pantone Color Institute.

In 2021, Pantone chose two colours colours as the world reeled under the coronavirus pandemic, with “Ultimate Gray” and “Illuminating” being named for the year.

“Classic Blue” was the colour of the year in 2020.

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'Very Peri', colour of the year for 2022. How it was selected by Pantone (2024)

FAQs

What is the Pantone color of the year 2022 very peri? ›

PANTONE 17-3938 Very Peri blends the faithfulness and constancy of blue with the energy and excitement of red to introduce an empowering mix of newness to apparel, beauty, home furnishings, product design, and packaging.

How does the Pantone color of the Year get picked? ›

For the most part, it does, however, a committee from the Pantone Color Institute spots it. The decision is made based on macro influences from throughout the world. Pantone's color of the year is essentially color snapshots of what's taking place globally and what's reoccurring in everyday life.

What's the Pantone color of the year 2022? ›

Pantone has announced its Color of the Year 2022: PANTONE 17-3938 Very Peri. According to Pantone it's a vibrant colour that displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.

How is Pantone color selected? ›

The decision to select a definite color from within Pantone's immense palette is a thorough observation process only those in the know, who have been working for years predicting trends can accomplish. The colors selected by Pantone already exist, and we already have them in our lives.

What is Pantone's very peri? ›

Jane Boddy. Pantone Color Institute | Creative Contributor Europe. Blue for 2022 has developed into a multidimensional colour, harnessing dynamic depth. PANTONE 17-3938 Very Peri moves between the warmth of red and the coolness of blue, dipping into the violet spectrum.

What is the Pantone code for very peri? ›

The official Pantone color code for Very Peri is 17-3938.

Where did Pantone's color of the year come from? ›

This is the year of peach fuzz, according to Pantone. The company's annual color craze originates in part from the work of a 19th-century ornithologist who described the dizzying array of bird colors. American flamingos get their famous pink color from eating tiny crustaceans and algae.

Why are there two Pantone colors of the year? ›

“The selection of two independent colors highlights how different elements come together to express a message of strength and hope that is lasting and uplifting, conveying the idea that it is not a color or a person, but more than one”, said Leatrice Eiseman, Executive Director of the Pantone Color Institute in a press ...

What color is 2024? ›

2024: Peach Fuzz

A light, delicate shade that sits between pink and orange, Peach Fuzz marks the 25th anniversary of Pantone's Color of the Year program. This soft, heartfelt hue expresses the desire to nurture kindness, compassion, and connection—all while fostering a deep coziness as we seek a peaceful future.

What is Veri Peri color of the Year? ›

The events of the past couple of years have led most of us to spend much more time online. So it makes sense that Pantone Color Institute's pick for its 2022 color of the year — an intense purple called Very Peri — is inspired in part by the metaverse.

What color is peri pop? ›

PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through.” The company calls Very Peri the “happiest and warmest of all the blue hues,” meant to symbolize transition and new possibilities.

What color periwinkle? ›

Periwinkle is a pale indigo color that takes its name from the flower. It is blue with shades of purple and sits between the two in the color wheel. The hex code for periwinkle is #CCCCFF.

What is the color of 2024? ›

Pantone named Peach Fuzz (Pantone 13-1023) as its Color of the Year for 2024. The soft, heartfelt hue expresses the desire to nurture kindness, compassion, and connection—all while fostering a deep coziness as we seek a peaceful future.

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