Time to adopt a new word for "stakeholders"​ (2024)

Time to adopt a new word for "stakeholders"​ (1)

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Marie Gettel-Gilmartin Time to adopt a new word for "stakeholders"​ (2)

Marie Gettel-Gilmartin

Never be boring! | Award-winning writer, podcaster, and inclusive communicator and leader | Helping companies boost employee engagement, productivity, and thought leadership | Business and leadership coach

Published Mar 15, 2023

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In the architecture, engineering, and construction industry, we use “stakeholders” all the time.

Stakeholders have a stake or interest in a particular project or program. They might be community members, businesses, government representatives, or Tribal members.

But it’s time to find a new word for “stakeholders.”

One of my early mentors and colleagues, Brad Hermanson, PE, PMP , brought to my attention that the term “stakeholder” can be offensive to Indigenous people and is viewed as a colonialist term.

Colonizing settlers staked their claims on land occupied by Indigenous peoples.

They violently stole land and resources that had sustained Indigenous peoples for centuries. European settlers killed56 millionIndigenous people in 100 years in South, Central, and North America. The offspring of those settlers continue to prosper from the generational wealth they gained from the land theft.

From 1778 to 1871, the United States signed more than 500 treaties with Tribes across North America. The treaties acknowledged that each Tribe was an independent nation, with their own right to self-determination and self-rule. All of these treaties have been violated or broken by the U.S. government, with Native Americans and First Nations peoples still fighting for treaty rights in federal courts and at the United Nations.

The flourishing Land Back movement calls for acknowledgement and return of Indigenous sovereignty over traditional territories.

Two reasons why we need to replace the word “stakeholders”:

  • Calling Indigenous peoples “stakeholders” is an insult. They are not mere interested parties in projects on land that was once theirs. They are rights and title holders. In addition, the word can bring up generational trauma and pain.
  • It’s time to decolonize our language. Some recommend not using “stakeholders” when Native Tribes are involved in a project, but I believe we need to strike it from our usage entirely. Why continue to use a term that causes pain for anyone? Let’s use our language to heal and connect, rather than continue injustice. The whole purpose of the term "stakeholders" is to collaborate and communicate.

Alternatives to stakeholders:

  • Interested, affected, or relevant parties
  • Collaborators
  • Partners
  • Participants
  • List of people’s roles (e.g., land owners, community members, Tribal rights and title holders)

I asked a musician and dancer from the Siletz Tribe, Fish Martinez, for his thoughts on the word. I love the approach he recommends:

“I am aware of phrases or words that may trigger others based on injustice and racist colonialism. My thoughts are to always work towards being open to educating ourselves. For understanding to be at the forefront of our decision making.

When we come in contact with someone that may say they do not like a word or phrase that is spoken, take time to hear them out and better understand why. --Fish Martinez

There are reasons we may not be aware of at the time when we say something. Hopefully all of our actions will be transparent in our compassion and ability to be open and learn from these types of instances.

I'm someone who usually speaks my mind or advocates for others. Thanks for reaching out and asking how I feel about this. Love and caring can make a difference more so than the ignorance we all may have.”

Let’s use our words to heal, not harm.

Learn more about ways to support Indigenous people in the workplace in these two articles: Eight Ways to Support Indigenous People (Part 1) and Eight Ways to Support Indigenous People, Part 2: Recruit, Retain, and Engage Native Employees.

Let me knowif you could use help with inclusive communications and leadership…it can be done!

I help professional services firms avoid BORING and boost employee engagement, productivity, and readership. I translate technical, complex, and lackluster language into accessible, dynamic, story-driven text. Get known in your industry through outstanding thought leadership content. Walk your talk through outstanding, effective communications with your employees and clients.

Fertile Ground Communications LLC is a certified women-owned business enterprise, disadvantaged business enterprise, and emerging small business.

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Fertile Ground Time to adopt a new word for "stakeholders"​ (3)

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Brad Hermanson, PE, PMP

Chemical and Environmental Engineer, Project Management Professional

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Marie, thanks for your shout-out in this post as well as your help and correspondence that led to it as we seek to improve our presentations and project management training.

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Time to adopt a new word for "stakeholders"​ (2024)

FAQs

How do you convince stakeholders to change? ›

What are the best ways to influence stakeholders during a change process?
  1. Identify your stakeholders.
  2. Communicate clearly and consistently.
  3. Involve and consult your stakeholders.
  4. Build trust and rapport.
  5. Address resistance and objections.
  6. Inspire and motivate your stakeholders. Be the first to add your personal experience.
Mar 13, 2023

What is a good explanation of the term stakeholders? ›

A stakeholder is a person, group or organization with a vested interest, or stake, in the decision-making and activities of a business, organization or project. Stakeholders can be members of the organization they have a stake in, or they can have no official affiliation.

How do you work with stakeholders to achieve results? ›

Building coalitions that lead to solid relationships with your stakeholders is critical to successful engagement. Take the time to get to know each stakeholder individually and establish rapport and trust. Show your stakeholders that you value their input and are committed to working together towards a common goal.

How do you handle difficult stakeholders interview question answer? ›

We've distilled all of it into four key points.
  1. #1 Consider categorizing difficult stakeholders. ...
  2. #2 Describe a structured approach. ...
  3. #3 Demonstrate active listening. ...
  4. #4 Show backbone. ...
  5. #5 Use an answer framework. ...
  6. #Don't say you've never had to deal with one. ...
  7. #Don't steamroll the stakeholder. ...
  8. #Don't badmouth anyone.
Sep 19, 2023

Why is it important to update stakeholders? ›

Regular updates will also help stakeholders understand the decisions you're making, the actions that you're taking, and why. When you present information to stakeholders that helps them understand your positive impact, you can increase respect for your project and keep moving forward.

How can you motivate stakeholders for effective change management? ›

Communicate to Stakeholders

You need to practice regular communication with everyone involved at every step of the process so that everyone is aware of what is happening and what their role is. This should be based on 3 phases: Communicate the goals and reason for change. Communicate how the change will happen.

What are stakeholders give five examples to help explain your answer? ›

In business, a stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions. Common examples of stakeholders include employees, customers, shareholders, suppliers, communities, and governments.

What are the roles and responsibilities of stakeholders? ›

The primary stakeholder responsibilities to the project/program can be summarized and include: Commit and provide appropriate resources to the project/program team, if applicable. Educate the project/program team about their business and objectives, ensuring the project/program fits with their business strategy.

Which stakeholder is most important and why? ›

One of the most important stakeholders of a business is the customer. Customers buy the products the company provides and help make the company successful. They also contribute to the success of the business in other ways. For example, they can provide feedback that can improve a company's product or service.

What are the 5 keys to successful stakeholder involvement? ›

Here are five key strategies covered in the course that can help you engage with your stakeholders more successfully:
  • Identify and prioritise key stakeholders. ...
  • Assess the elements that contribute to a relationship. ...
  • Build trust and credibility. ...
  • Develop a stakeholder engagement plan. ...
  • Measure and evaluate engagement efforts.
May 30, 2023

What are the three important things in stakeholder management? ›

Stakeholder management is the process by which you organize, monitor and improve your relationships with your stakeholders. It involves systematically identifying stakeholders; analyzing their needs and expectations; and planning and implementing various tasks to engage with them.

What is successful stakeholder engagement? ›

Successful stakeholder engagement involves adapting your approach for each stakeholder: consider who the stakeholder is, how often and why you should engage them, and what the desired outcome from engagement is.

How do you answer how do you manage stakeholders? ›

Example Answer: “When faced with conflicting stakeholder interests, I believe the best approach is to exercise open communication and collaboration. I take the time to individually engage with each stakeholder and actively listen to their concerns and motivations, ensuring they feel heard and understood.

What is an example of a difficult stakeholder? ›

Some examples of challenging stakeholders include: Resisters: Stakeholders who are resistant to change and may actively work against the project's goals. Aggressors: Stakeholders who use aggressive tactics, such as bullying or intimidation, to get their way.

How to resolve stakeholder conflict? ›

A seven-step process for dealing with stakeholder conflicts
  1. Acknowledge the conflict. ...
  2. Gather information through open communication and active listening. ...
  3. Analyze and prioritize the issues. ...
  4. Co-create and evaluate potential solutions or compromises. ...
  5. Negotiate and agree on a solution. ...
  6. Implement the solution.
Nov 8, 2023

How do you deal with difficult stakeholders that are resistant to change? ›

  1. Identify the Stakeholder's Concerns. The first step in dealing with difficult stakeholders is identifying who they are and discovering their needs, expectations, and priorities. ...
  2. Communicate Regularly and Effectively. ...
  3. Involve Them in the Decision-Making Process. ...
  4. Address Their Concerns. ...
  5. Build a Positive Relationship.
Apr 12, 2023

How do you deal with stakeholders resistant to change? ›

How do you address stakeholder resistance and concerns in a constructive and empathetic way?
  1. Understand their perspective.
  2. Involve them early and often.
  3. Communicate clearly and consistently.
  4. Provide support and recognition.
  5. Handle resistance constructively.
  6. Monitor and evaluate the change.
  7. Here's what else to consider.
Apr 18, 2023

How do you influence and persuade stakeholders? ›

The first step to persuade your stakeholders is to understand their needs, goals, preferences, motivations, and concerns. You can do this by conducting research, asking questions, listening actively, and empathizing with their perspective.

How do you negotiate and influence stakeholders? ›

  1. 1 Understand their interests. The first step to negotiate with powerful stakeholders is to understand what they want and why. ...
  2. 2 Build trust and rapport. ...
  3. 3 Communicate clearly and frequently. ...
  4. 4 Manage expectations and risks. ...
  5. 5 Seek win-win solutions.
Mar 9, 2023

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