TikTok to personalize ads based on in-app activity, starting in mid-April (2024)

FAQs

How are your ads personalized on TikTok? ›

Depending on your ads settings, we may show you personalized ads, which are ads we think you will be interested in based on information we receive. This may include information about your activities on the app or on our advertising partners' websites and apps or in their stores.

We have a wide variety of content and we want you to discover interesting and relevant videos. That's why we use recommender systems to offer you a personalized experience. These systems suggest content based on your preferences as expressed through interactions on TikTok, such as following an account or liking a post.

Best Practices for TikTok Paid Advertising:

The recommended aspect ratios are 9:16, 1:1, and 16:9. Create shorter videos, and keep your ad between 9 and 15 seconds. Make sure all key aspects of the video are within the center of the screen – TikTok has other elements that will appear automatically.

TikTok Ads Manager supports the following targeting dimensions: If you are advertising an age-restricted product or service, or the content of your ad may not be suitable for younger users, it is especially important to use our targeting options.

Companies buy ad space from TikTok for a greater chance to turn app users into consumers. And in turn, the money TikTok gets from these ad companies helps lower the cost of running the social media giant. Your viewership and engagement is why TikTok is free for everyone to use.

When someone is not currently active on TikTok, a relative timestamp of when they were last active is displayed. You'll see this last active status in your Inbox and message threads. Note: TikTok displays activity status for up to 2 days. If someone was last active more than 2 days ago, then no status is displayed.

How do I stop weird ads on TikTok? ›

Budget Limitations

Running TikTok ads with a meager budget can hinder your campaign's success. TikTok's algorithms thrive on having a sufficient volume of conversions within a specific timeframe to optimize effectively.

All video ads on TikTok should be between 5 and 60 seconds. Ads less than 5 seconds and more than 60 seconds will not be approved. If the video is too long or too short, add a new ad to your ad group. Saving changes or editing ad creative will trigger an ad review, which may take up to 24 hours to complete.

Targeting on TikTok

There are 3 different targeting options for TikTok paid ads – demographics, interests and behaviours, and device types. Using hashtags, creator interactions allow you to target interactions, interests, consumer level, and B2B level (events/live shows).

TikTok Image Ads are just what they sound like: still images that include a brand or app name, and text. However, the process of getting them live is a little different as they're only available through the Global App Bundle and Pangle Placements.

TikTok's algorithm works by analyzing thousands of signals by a user to determine what kind of content they most want to see. These signals — things like likes, comments, follows, and how long they spend on a particular video — determine what videos appear on their 'For You' page and in what order.