Leveraging Snapchat Ads: Types and Usage Guide | Seer Interactive Insights (2024)

FAQs

How effective is Snapchat advertising? ›

Snapchat Ads are a fantastic way to connect with your audience and drive people to your website, although they're not without their challenges. The platform is more limited in its reach than others because you can only target users based on their age, sex, and location.

Within our standard targeting suite you can set your campaign to reach Snapchatters based on their demographic, location, language, and device. In addition to these standard targeting options you can also explore Predefined Audiences, Advanced Demographics, and Custom Audiences to reach even more specific Snapchatters.

Single Image or Video Ads

Make immediate impact with these versatile ads. Single image or video ads can show up in the Stories and Spotlight ad placements.

Link Your Snapchat Ads to the Correct Landing Page

Once you have your audience's attention, you need to direct them to the next step, i.e., your landing page. You don't want users to watch your ad and move on. You want to instigate an action that will get users into your sales funnel and create conversions.

With Snap Promote, you can get: more people viewing your content, more Public Profile followers, more traffic to your website, or more calls and texts. Snapchat Ads Manager enables you to promote your posts as ads on Snapchat. Plus, you'll get more advertising options and more control over your advertising campaigns.

You can start your daily budget at just $5 per day, making Snap Ads a great choice for businesses of all sizes and advertising budgets. Edit your budget and campaign spend cap any time in Ads Manager, according to your business needs. Learn More: Snapchat Ad Pricing.

Advertisers must have all necessary rights and permissions for all elements of their ads. Ads may not feature the name, likeness (including look-alikes), voice (including sound-alikes), or other identifying features of an individual without the individual's consent.

Snapchat is Most Popular With Younger Generations

Ages 35-44 are 38%, ages 55-64 are 8%, and those 75 and older are just 2% of Snapchat's users. Here you can see the distribution of Snapchat users worldwide by age and gender.

To access Audience Insights: Log in to Ads Manager. Then click the menu in the top left corner and select Audience Insights.

Do you make money of Snapchat ads? ›

While you can't directly receive money from paying customers through Snapchat, you can make money through its Spotlight and Stories program. If you're eligible to take part, you can cash in your rewards via the app.

Snapchat Ads may not be highly successful in boosting conversions up front, but they're super successful at boosting brand transparency and visibility. If you're targeting a younger audience, Snapchat is a powerful tool that you really should be using in your marketing mix.

Ad Engagement audiences help you retarget people who've engaged with your Snapchat ads. These audiences include people who've shown interest by swiping up on an image or video ad, viewed a full video ad, opened a story ad, shared or saved a lens or filter, or were served a paid impression.

Why was my Snapchat Ad rejected? Ads may be rejected if they do not comply with our guidelines, or simply need a creative adjustment. For example, if your text is cut off, imagery is blurred, or sound is broken. If your ad is rejected, you can view why on the same page where you can view the status of your Ads.

Build brand awareness

Plenty of big-name brands use Snapchat to promote their business because it's a proven method. Whether it's through humorous ads, unmissable filters or engaging stories, using Snapchat can help you reach a huge audience - especially since the app has over 265 million daily active users.

Have a glance at more of Snapchat stats on ads. Snapchat has the potential to reach 557.1 million people through advertising. Gen Z users show a 59% advertising recall after engaging with an advertisem*nt for two seconds or less. 39% of Snapchat's advertising target audience is within the age range of 18-24.

Snapchat is the 10th most popular social media platform, but the 5th most popular social messaging app. It's got 800 million monthly active users, a number that continues to grow year over year.

Despite the number of pros, using Snapchat for marketing purposes also has some drawbacks as well. First, Snapchat is a closed platform. This means that only people who have downloaded the app can view your content. This limits your reach and makes it difficult to attract new followers.