The Hierarchy of Stock Market Losses - A Wealth of Common Sense (2024)

Posted by Ben Carlson

Losses in stocks are not created equal because there are so many different ways to lose money in the markets. Here’s a piece I wrote for Fortune that looks at the hierarchy of losses in the stock market through the lens of different markets and types of stocks.

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The only thing we can be certain of as stock market investors is the fact that stocks will go down. We don’t know when and we don’t know how much but stocks have to fall at some point otherwise they wouldn’t offer a risk premium over other asset classes. There is no premium without the pain.

But not all losses are equal when it comes to investing in the stock market. There are different tiers of losses depending on where and how you’re invested in stocks. The way I see it, there are three main tiers of stock market volatility: (1) developed markets, (2) emerging markets, and (3) individual stocks.

Here is a breakdown of the hierarchy of stock market losses by each one:

U.S. Stocks

The S&P 500 is up 9 out of the past 10 years but investors in U.S. stocks are no strangers to massive drawdowns. This century alone, the S&P has been cut in half twice. Going back to 1928, you can see double-digit losses are quite common:

The Hierarchy of Stock Market Losses - A Wealth of Common Sense (1)

Although we’ve seen two huge market crashes over the past 20 years or so, U.S. stocks have actually become more stable over time. In the 18-year period from 1928 through 1945, the S&P 500 fell in excess of 25% on nine different occasions, roughly once every other year. In the 74 years since the end of WWII, the S&P has fallen 25% eight times or once every nine years and change.

Much of this had to do with the hangover from the Great Depression in that initial 18-year period but it’s also true that the United States was still something of an emerging market at the outset of the 20th century, thus making stocks and the economy more volatile.

Emerging Markets

One of the best parts about investing in emerging market stocks is there are far more opportunities to buy in at lower prices than their developed market counterparts. The worst part about investing in emerging market stocks is those buying opportunities mean these developing nations see their markets fall more often.

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Since 1994, emerging market stocks have twice as many double-digit drawdowns as the S&P 500. While there have been 13 different 20% or worse losses in emerging markets, U.S. stocks have experienced just two standard definitions of a bear market (although there have been 3 losses of 19% and change in that time in the S&P 500). There have also been 4 times as many 30% losses in the MSCI EM Index.

Emerging markets typically offer much higher economic growth prospects than developed markets but it’s often accompanied by growing pains for investors. This pain is amplified even more for those holding individual stocks.

Individual Stocks

Netflix is one of the most recognizable companies in the world because so many of us watch TV shows and movies on the streaming platform. They also boast one of the best-performing stocks of the century. Since going public in 2002, theNetflixstock price is up just shy of 24,000%! That’s slightly better than the 277% total return on the S&P 500 in that time.

But the price of admission for those enormous gains has been enormous losses along the way. Here is the drawdown profile for Netflix since going public:

The Hierarchy of Stock Market Losses - A Wealth of Common Sense (3)

By my count, the company has seen its stock price fall in excess of 20% eighteen times or basically once every year it’s been public. NFLX has fallen 30% or more 11 times and on 3 separate occasions, the stock has dropped more than 70%. And the worst losses were experienced outside of the Great Financial Crisis. The stock fell 70% in 2002, 75% in 2005, and 82% in 2012.

The stock is currently down more than 30% from its high watermark in 2019. This would seem scary to those invested in the broader stock market, where the S&P 500 has seen just a 6% peak-to-trough drawdown on the year. But this is the way things work when investing in individual stocks, especially the high-flyers. The stocks with the largest gains often come with the largest losses. It’s a package deal. And this is one of the biggest gainers over this time. Just think about how bad some of the losses can be on the losing stocks.

Investing in the stock market is never easy because the threat of loss is ever-present. But those losses aren’t always evenly distributed. Investors in certain segments of the market deal with losses more frequently than others. No investor is guaranteed a specific return simply because they accept more risk in their holdings.

But anyone looking to earn a premium return on their capital over the rate of inflation must be willing to accept losses over the short-term for the opportunity to earn gains over the long-term.

This piece was originally published atFortune. Re-posted here with permission.

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The Hierarchy of Stock Market Losses - A Wealth of Common Sense (2024)

FAQs

Why do 90% of people lose money in the stock market? ›

Staggering data reveals 90% of retail investors underperform the broader market. Lack of patience and undisciplined trading behaviors cause most losses. Insufficient market knowledge and overconfidence lead to costly mistakes. Tips from famous investors on how to achieve long-term success.

Who owns 90% of the stock market? ›

The richest Americans own the vast majority of the US stock market, according to Fed data. The top 10% of Americans held 93% of all stocks, the highest level ever recorded.

What is the hierarchy of investments? ›

The pyramid, representing the investor's portfolio, has three distinct tiers: low-risk assets at the bottom such as cash and money markets; moderately risky assets like stocks and bonds in the middle; and high-risk speculative assets like derivatives at the top.

Do most people gain or lose money in the stock market? ›

About 90% of investors lose money trading stocks.

Is it true that 90% of traders lose money? ›

According to various studies and reports, between 70% to 90% of retail traders lose money every quarter. This article will discuss the main reasons retail traders lose money and how they can enhance their performance and profitability.

Why do 80% of traders lose money? ›

Another reason why day traders tend to lose money is that it's very different from long-term investing. While traders take advantage of price swings (which means they have to make specific predictions), investors tend to buy a diversified basket of assets for the long haul.

How much does the average person have in the stock market? ›

The median value of stock held by households was $40,000. Stocks can be owned in a variety of ways. One is direct ownership, whereby shares of individual companies are held. Only 15% of families owned stock in 2019 this way.

How much does the average American have in investments? ›

Unfortunately, the average American family has only the equivalent of $59,000 set aside for retirement savings. Assuming the family contains two adults to account for — and not every family does — that's $29,500 per person to live on after almost a lifetime of saving.

How much of the stock market does the 1% own? ›

Two decades ago—in the wake of the dot-com bust—the wealthiest 1% held 40% of the wealth in public markets; today, their share is 54%.

What is the safest investment? ›

The concept of the "safest investment" can vary depending on individual perspectives and economic contexts, but generally, cash and government bonds, particularly U.S. Treasury securities, are often considered among the safest investment options available. This is because there is minimal risk of loss.

What is the hierarchy of wealth? ›

The Hierarchy of Wealth is similar to Maslow's Hierarchy of Needs. As a quick refresher, Maslow says that you must satisfy basic needs before needs higher up the hierarchy. Air, food, and shelter must be met before there is a need for self-esteem, status, or self-actualization.

What are the 4 levels of the investment pyramid? ›

It employs a pyramid structure to categorize investment options into four levels: Foundation, Secure, Growth, and Speculative. The pyramid visually depicts the relationship between risk and reward, with higher-risk investments offering the potential for greater returns but also carrying a higher probability of loss.

Can the average person get rich off stocks? ›

Can You Make a Lot of Money in Stocks? Yes, if your goals are realistic. Although you hear of making a killing with a stock that doubles, triples, or quadruples in price, such occurrences are rare, and/or usually reserved for day traders or institutional investors who take a company public.

Do you lose all your money if the stock market crashes? ›

Even if your brokerage account suffers a loss of value, you have a chance to regain and even exceed the loss as the stock price recovers—as long as you don't sell your shares.

Do rich people keep their money in stocks? ›

High-net-worth individuals are opting to keep most of their assets in cash right now. Stocks are still a popular choice for wealthy investors. You don't have to be rich to come up with a plan for your own money.

Why do people lose money in stock market? ›

Lack of trading discipline

This is the primary reason for intraday trading losses in the intraday trading app. Trading discipline has to focus on three things. Firstly, there must be a trading book to guide your daily trading. Secondly, you must always trade with a stop loss only.

Why do 95 of traders lose money? ›

The emotional aspect of trading often leads to irrational decisions like panic selling. When the market moves unfavourably, many traders, especially those who are inexperienced, tend to panic and exit their positions hastily. This panic selling often occurs at the worst possible time, leading to significant losses.

Why do so many people fail in the stock market? ›

If an investor does not work in a disciplined approach with patience and a proper strategy, it often results in failure. Investors should follow a disciplined approach by properly analyzing various factors before investing, utilizing a stock market app for assistance.

Why most of the people fail in stock market? ›

Lack of Knowledge: Many people jump into the stock market without understanding the basics of how it works. They do not have a clear understanding of the terminology, the risks involved, and the market dynamics. This lack of knowledge can lead to poor decision-making and ultimately losses.

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