How to Use LinkedIn Collaborative Articles. The Definitive A-Z list of Topics (2024)

FAQs

How do collaborative articles on LinkedIn work? ›

LinkedIn has invited a select group of experts to contribute insights within these articles. LinkedIn identifies members who are likely to be experts in a certain topic based on their work experience, skills proficiency, and prior engagement on the platform.

Should you bother contributing to collaborative articles? If you're doing it to refine your messaging, share your expertise and add value to the LinkedIn community - while gaining a little bit of extra visibility in the process - then yes, contributing to collaborative articles is a worthwhile exercise.

All members and admins (super admins or content admins of a LinkedIn Page) have the ability to publish articles about their expertise and interests. Articles are displayed in the Activity section of your profile. It's shared with your connections and followers in their news feeds, and sometimes through notifications.

Only invited members can contribute within the collaborative article. To contribute, find the specific area that relates most to your insight or idea and click on Add your perspective to add your contribution. If you do not see these icons, you don't have contribution access.

Instagram Collabs are feed posts that can be co-authored and shared by multiple accounts on the social media site. The original author invites the other accounts to the Collab when posting. If the collaborators accept, the post will be shared on all feeds.

Two things that work really poorly on LinkedIn: 1) Expert Answers - these are occasional writing prompts on technical questions, with random people having taken up the challenge and writing their often misinformed answers in exchange for a little more career exposure.

LinkedIn, as a professional networking platform, holds significant SEO potential that can be harnessed to boost your content's visibility. LinkedIn articles often rank highly on search engine results pages, thanks to the platform's authoritative domain and the professional audience it caters to.

It's not an addition really, but an amplification of what you're ALREADY DOING. They're not just a way to share content; they're a strategy to elevate your personal brand, to position yourself as a thought leader, and to create a direct line of communication with people interested in what you have to say.

What is the best format for LinkedIn articles? ›

The best format to post on LinkedIn often depends on your audience and goals, but a combination of text, images, and videos tends to perform well. Text posts can be great for sharing insights or asking questions, while images and videos grab attention and convey information more quickly.

So, in answer to our initial question, LinkedIn articles are not dead, but they are different. To maximise the benefits of this format, it's important to incorporate them into a structured plan. Think about the way LinkedIn supports your digital marketing and make articles work as part of your broader strategy.

If your publication is one that you co-authored, then you are able to add the other author(s) by clicking on + Add another author which appears just above the Description box. If you are already connected to your co-author(s) on LinkedIn, then their name will be suggested as you begin to type.

The social media network LinkedIn can grow into a fantastic resource for strengthening your own personal brand power. Honestly, the value of publishing content via LinkedIn's platform is absolutely worth the effort if users have a content strategy lined up from the get-go.

You can share relevant articles or links with your network using the share box at the top of your LinkedIn homepage.