How to Negotiate Freight Rates (8 Tips for Success) (2024)

Know Your Operating Cost

Before doing anything, you need to know how much it costs to run your business and where you can implement cost savings appropriately. Keep this amount in mind when looking at freight rates. Generally, accepting rates below your operating cost can hurt your operation and may even put you out of business. Do not be afraid to turn down low paying freight contracts, and leave those for the other trucking companies.

Pay Attention to the Drop-off Location

Some areas have reputations for low-paying freight rates. For example, getting good freight rates going into Florida is easy; getting those same freight rates coming out is a different story, you are likely to get lower rates. If you know you probably won’t get a great rate on your next load, you can prepare. Negotiate a higher rate going into the low-paying area to help cover the cost of getting out. Be careful about hauling into low-paying areas too often. Low paying freight is still risky.

Identify the Load-to-Truck Ratio

Pay attention to the number of posted trucks in your lane. They are going to want the same loads you do and influence the truck demand in your pick-up area. If there is a large number of loads and a small number of available trucks, you have room to negotiate a higher rate because your truck is in high demand. Low rates happen when there are not enough loads to go around. You can check the number of posted trucks with a quick search on your load board.

Look Up the Average Spot Rate

Load boards generally post the average spot rate for a particular load. Does the rate listed fall within the average? Remember, do not be afraid to turn down low paying freight. If the rate is low, see if the broker will come up in price.

Mark the Load’s Times

Time has significant influence over freight rates. The longer a load remains on a load board, the more anxious a broker will be to find a truck. Use this to your advantage to negotiate better rates. Also, consider the pick-up time. If there is a small window between when you found the load and the pick-up time, the broker may be more willing to negotiate a better rate. The drop-off time is also influential. In light of the ELD Mandate, truck drivers are keeping a closer watch on their Hours of Service (HOS). Does the drop-off time and location give you enough time to work safely with the HOS? All of these factor into the freight rate negotiations.

Ask about Fees

Some lanes are more expensive to run than others. Find out if there are any tolls along your route. Do you need special permits to haul the load (example hazardous material)? Will you be required to pay dock or lumper fees? Is the shipper or receiver known for long detention times? Will the broker honor an accrued detention rate (usually this means the broker needs to accept, sign, and send back a revised rate confirmation)? Is the fuel surcharge covered in the rate? Ask about fees, freight charges, surcharges and make sure they are covered in the rate.

Get Everything in Writing

Before hauling any load, get the complete and signed Broker and Carrier agreements including any contract negotiation that was made. You also need a signed Rate Confirmation. The broker is not obligated to pay you if there are not signed freight contracts.

Verify the Broker and Shipper Information

Run a credit check on the Broker’s and Shipper’s information. Make sure you are hauling for an actual company and look out for scams in the shipping costs or shipping rates. Hauling for a fraudulent company can put you out of business. You also want to know the broker’s average days-to-pay. If you cannot wait out their payment terms, you may want to look into quick pay or factoring.

When negotiating freight rates, ask questions. You are the only one looking out for your business, so make sure you are hauling loads that will make your business successful. Do not be afraid to negotiate better rates. The worst that can happen is the broker says “no” and you go back to the load board. Nevertheless, this may be the smartest decision for your business.

How to Negotiate Freight Rates (8 Tips for Success) (2024)

FAQs

How to Negotiate Freight Rates (8 Tips for Success)? ›

What is rate negotiation? Rate negotiation in logistics, also known as price negotiation, is a stage in the sales process where customers are interested by not necessarily ready to buy (or re-sign). This is usually due to the customer wanting a better price or additional value.

How to negotiate better freight rates? ›

10 Tips for Negotiating Freight Rates
  1. #1 Understand Your Operating Costs. ...
  2. #2 Do Your Homework. ...
  3. #3 Identify Your Freight Needs. ...
  4. #4 Consider Shipment Consolidation. ...
  5. #5 Negotiate with Multiple Carriers. ...
  6. #6 Build Relationships. ...
  7. #7 Compare Contract and Spot Rates. ...
  8. #8 Don't Overlook the Details.
May 29, 2023

How do you negotiate logistics? ›

20 Key Negotiation Strategies For Supply Chain Success
  1. Be A Resourceful Customer. ...
  2. Ask Questions. ...
  3. Communicate Goals. ...
  4. Seek Alternatives. ...
  5. Collaborate With Vendors. ...
  6. Foster Open Communication. ...
  7. Explore Exclusive Contracting Models. ...
  8. Prioritize Customer Satisfaction.
Oct 20, 2023

What is rate negotiation in logistics? ›

What is rate negotiation? Rate negotiation in logistics, also known as price negotiation, is a stage in the sales process where customers are interested by not necessarily ready to buy (or re-sign). This is usually due to the customer wanting a better price or additional value.

Can freight charges be negotiated? ›

Since freight charges make up a large amount of your overall running costs, it can benefit your business to negotiate a good deal at the right time. To guarantee that you receive the most value for your money, you should engage in a freight negotiation process with each potential carrier.

How often do you negotiate freight rates? ›

More Shippers Tendering Freight Monthly

In this week's social media survey, we asked folks how frequently they negotiate (tender/bid) their freight. While there was no clear majority, 40% said they tender/bid freight on a monthly basis compared to 30% each for every quarter and annually.

How do you price loads? ›

Go to a load board (or several) and select 10 comparable loads. If the price is not posted, contact the brokers and add 10% to 15% to get the price brokers charge shippers. For each load – divide the miles by the posted rate to calculate rate per mile. Determine the average truck freight rate.

How do you price truck loads? ›

Firstly, they take the mileage between the loading location (starting point) and delivery location (final destination). After which, you can divide the overall rate by the number of miles between these locations to get the full truckload freight rate.

How do freight brokers quote loads? ›

Also, most load boards will provide freight brokers with the ability to search lane histories. Traditionally, this used to be the favored method of sourcing carriers and getting rates for any given lane. Load board lane histories will typically show carriers posting truck availability, which is based on specific lanes.

How do you negotiate smartly? ›

Secrets of top negotiators to make you more successful.
  1. Don't be afraid to ask for what you want. ...
  2. Shut up and listen. ...
  3. Do your homework. ...
  4. Always be willing to walk away. ...
  5. Don't be in a hurry. ...
  6. Aim high and expect the best outcome. ...
  7. Focus on the other side's pressure, not yours.
Nov 29, 2023

How to negotiate LTL freight rates? ›

Here are some tips to help you negotiate better transportation rates with LTL carriers.
  1. 1 Know your freight characteristics. ...
  2. 2 Leverage your volume and frequency. ...
  3. 3 Build long-term relationships. ...
  4. 4 Optimize your packaging and loading. ...
  5. 5 Explore alternative options. ...
  6. 6 Negotiate with multiple carriers.
Sep 27, 2023

What is an example of negotiated rate? ›

For example, a hotel can offer a special net rate to an OTA that adds its markup and sells rooms to travelers (a so-called net contracted or merchant model). Or a company might negotiate a discounted rate with a hotel chain for their employees who frequently travel for business.

What is a typical negotiation? ›

The most common form of negotiating—positional bargaining—depends on successive taking and giving up of positions (imagine two people haggling over the price of an item). Although positional bargaining can be successful, it is not necessarily efficient and may not result in a peaceful solution.

What is the average markup for freight? ›

Data from throughout 2020 has shown us that freight brokers are averaging around 15% overall with each load yielding around $270 in profit.

Can you negotiate with freight forwarder? ›

Freight forwarders and carriers are often more willing to negotiate favorable rates for consistent business customers. Forecasting: Share your annual or quarterly shipping forecasts with the carrier to show them the volume of business you can offer. Volume Discounts: Ask for volume discounts.

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