How much money TikTokers make, according to creators (2024)

  • TikTok has created a new generation of digital stars who have built massive audiences on the app.
  • But many creators are still experimenting with how to make money.
  • Here's how much TikTokers earn from brand deals, song promotions, livestreams, its Creator Fund, and other programs.

TikTok ushered in a new generation of digital stars. But for many creators, it can be difficult to make money from TikTok alone.

Unlike YouTube, which has a well-established ads program that shares a percentage of ad revenue for longer videos with qualifying creators, TikTok has only recently begun experimenting with splitting ad dollars with some of its influencers.

Outside of ad-revenue sharing, TikTok has several built-in monetization tools like virtual "gifts," as well as a Creator Fund to pay users with at least 10,000 followers and 100,000 views in a 30-day period for their videos.

Thus far, the Creator Fund has represented a small piece of the pie when it comes to influencer earnings, creators told Insider.

Read more about how much six TikTok influencers earned from the Creator Fund

Outside of the Creator Fund, TikTok also began in 2023 testing a Creativity Program meant to pay users "higher average gross revenue" for videos that are longer than one minute. It also launched a $6 million fund for augmented-reality effect creators.

Despite its early tests in ad-revenue sharing and a slew of different payment programs, many TikTok creators still rely on brand deals for the bulk of their earnings.

Alex Ojeda, a waterpark creator who has around 8 million followers on TikTok, told Insider in 2022 that his rate for a single sponsored video on the app was $20,000.

Read more about how Ojeda is using TikTok to make money and build a career in the waterpark industry

How much TikTokers make from the Creator Fund

While brand deals tend to be the most lucrative option for creators on TikTok, many still enroll in the Creator Fund to see what they can score each month.

Creator Fund payments aren't calculated based on views alone, but the effective payouts for videos have amounted to a few pennies for every one thousand video plays, some TikTokers have told Insider. Top TikTok creators like Hank Green and MrBeast have spoken out about the low payouts, with Green revealing in a January 2022 YouTube video that he was paid what amounted to between $0.02 and $0.03 for every one thousand views on TikTok.

Personal-finance influencer Preston Seo, who now has 2.4 million TikTok followers, earned a total of about $1,664 from the Creator Fund between January 2021 and May 2021, according to documentation he shared with Insider. His TikTok account earns between $9 to $38 a day on average. Other creators who shared their fund earnings with Insider reported similar daily payouts.

Read more about Seo's TikTok strategy as a personal-finance creator

How much TikTokers make from its ad-revenue sharing program, Pulse

The Creator Fund isn't the only in-app monetization tool for TikTok creators.

The company also shares some ad revenue with creators through a contextual-advertising program called TikTok Pulse.

In May 2022, the company announced brands could buy ads alongside "the top 4%" of content in different categories like cooking, beauty, and fashion. It said it would split 50% of the revenue with the creator whose video appeared before the in-feed ad. Only creators with at least 100,000 followers qualify for the program.

As with the Creator Fund, the first two payments from TikTok Pulse have been disappointing, creators told Insider.

Eight influencers who shared their monthly payouts, view counts, and revenue for every 1,000 video views (RPM) from Pulse earned between a few pennies and $17 in their first two monthly payments. The creators had between a few hundred thousand and a few million followers; Several make content around gaming, while others film lifestyle videos.

Read more about how much TikTokers are earning from Pulse as the app starts to share ad revenue

TikTok is testing new funds to pay longer form and AR creators

In 2023, the company introduced two other fund-based programs designed to encourage specific types of content creation.

The first, its Creativity Program meant to reward creators that post videos longer than one minute, is restricted to users that have at least 10,000 followers and have achieved 100,000 video views in the past 30 days. Users can only participate in the Creativity Program or the Creator Fund, not both.

TikTok's Effect Creator Rewards program, announced in May 2023, offers augmented-reality creators a base pay of $700 and up to $14,000 for effects that appear in at least 500,000 videos. At launch, the $6 million fund is only available to users who are at least 18 years old and are based in the US, the UK, France, Italy, Spain, and Germany.

Read more about TikTok's new fund for augmented-reality creators

Other built-in TikTok monetization features

Some TikTokers also make money by receiving virtual "gifts" during livestreams or in other parts of the app, which can be converted into cash. ASMR content creator Lucy Davis told Insider she earns between $20 and $300 each time she goes live, for example.

Jakey Boehm, an Australian creator who livestreams on TikTok while he sleeps, earned $34,000 from TikTok Live in a single month.

"It's seriously life-changing money," he told Insider. "The first week I made about $5,000 dollars, and that's where I thought 'This is big, I can do something really crazy here.'"

Read more about how creators are making money from TikTok's built-in monetization features:

How TikTok creators make money from brand sponsorships

Because virtual gifts, Creator Fund payments, and Pulse earnings don't pay the bills on their own, many influencers turn to brand deals to earn money from their TikTok content. Rates for a sponsored post can vary widely depending on a creator's follower count and content niche.

Seo, for example, said he charged about $600 per sponsored post on TikTok.

Symphony Clarke, an Atlanta-based TikTok creator with about 200,000 fans, told Insiderthat she charged between $350 and $600 for a sponsored post.

Other TikTok influencers earn money by making content for companies to use on a brand's own TikTok account. Fitness creator Salha Aziz, for instance, charges hundreds of dollars to create UGC content for brands to use in marketing campaigns.

Here's how much creators are earning from brand deals:

One of the most popular ways to earn money as a TikToker is by promoting songs in videos. Music marketers and record labels regularly pay TikTok users to post on the app in an attempt to make a new track go viral.

TikTok-creator trio Nicole, Natalie, and Nika Taylor, who now have around 12.7 million followers on the app, told Insider they charge $750 to promote a song in a single video, $1,400 for two videos, and $2,000 for three videos.

Read more about how much TikTok creators get paid to promote songs on the app

Music producers can also make money on TikTok by creating sped up, slowed down, or remixed versions of tracks for artists and record labels.

Read more about how much creators get paid to promote new tracks on TikTok:

How much money TikTokers make, according to creators (2024)

FAQs

How much money does TikTok pay out to creators? ›

It is estimated that TikTok pays anywhere between $20 to $50 per 1 million followers – with brand deals, endorsem*nts, and other revenue streams, the amount could be higher or lower depending on the type of deal agreed upon.

How much money is 500k views on TikTok? ›

How much money is 500k views on TikTok? TikTok pays approximately $15 for 500,000 views.

How much money do TikTokers make per 1,000 views? ›

TikTok has released a variety of tools to help creators make money from brands and followers. The company is paying users directly via its Creator Fund, Creativity Program, and TikTok Pulse. Payouts from its fund and ad-revenue sharing range between a few cents to around $8 per 1,000 views.

How much is 100K followers on TikTok? ›

For reference, here's an average of how much money is made monthly according to the number of followers. Creators with over 100K followers typically make $200 to $1K a month, and those with over 1 million usually earn $1K to $5K monthly or more.

How much TikTok pays for 1 million followers? ›

How much money does 1 million TikTok followers make? TikTok creators with 1 million followers or more can expect to make an average of $1,500 per post for branded content. One creator, Jenn Leach, reported earning $88 for 1.6 million views, which works out to 6 cents per 1,000 views.

Does TikTok pay you for likes? ›

The Creator Fund is a program that TikTok offers to its creators, allowing them to earn money based on their video views. TikTok pays its creators based on their video's engagement rate, including the number of views, likes, comments, and shares.

How much is 10 million views on TikTok worth? ›

Frequently Asked Questions – How much does TikTok pay for 10 million views on a video? Since TikTok pays 2-4 cents for every 1000 views, you can make around $400 with 10 million views on TikTok through the creator's fund.

How much TikTok pays for 5 million views? ›

The Creators Fund pays about 2 to 4 cents per 1,000 views. So, creators who get 1 million views can earn between $20 and $40. And, a popular video with 10 million views can earn between $200 and $400 from the Creators Fund. If you don't use any other strategies, you can earn up to $50 per million views.

How much money does 10k views make on TikTok? ›

According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

How much is $1 dollar per 1,000 views on TikTok? ›

How much does TikTok pay per 1,000 views? According to top creators, TikTok pays contributors between $0.02 and $0.04 per 1,000 views through its Creator Fund program.

Is 1 million views on TikTok viral? ›

If your video reaches one million views, it is considered medium viral (which will certainly earn you a healthy flow of new followers while boosting your status on the platform). And, if you get five million views within a three to seven-day period—you will officially become a viral TikTok sensation.

How much TikTok pays for 10 million followers? ›

Since TikTok pays 2-4 cents for every 1000 views, you can make around $400 with 10 million views on TikTok through the creator's fund.

How much is 200k followers on TikTok? ›

If you have 200,000 followers, you can earn $100 to $200 per post. If you have 2,000 followers, you can make $5 to $9 per post. Some brands may even offer free products as compensation.

How much is a TikTok account with 30k followers worth? ›

Since then, I have been working with multiple brands making $1,000 to $1,500 per month from 30,000 followers.

Why does TikTok pay so little? ›

Why is the payout so low? TikTok pays its creators through the Creator Fund, which is a pool of money distributed among creators on the platform based on their views. This is a set pool of money, so regardless of how many creators are on the platform, the pool remains the same.

How much is 2 million followers on TikTok? ›

An influencer with around 2 million followers might make between $9 – $38 per day.

Does TikTok pay you for lives? ›

These are then converted to diamonds before being deposited as real money in your account. Further, TikTok pays you if your account holds more than 1500 followers for live shows. Therefore, you can expect to earn around $100 for every 10,000 followers on live shows.

How can I go viral on TikTok? ›

How to go viral on TikTok
  1. Participate in trends.
  2. Use hashtags wisely.
  3. Create engaging and share-worthy content.
  4. Start with a hook and keep it short.
  5. Engage with your audience.
  6. Become good at editing.
  7. Collaborate with other creators or brands.
  8. Post consistently.
Jan 31, 2023

How do I claim money from TikTok? ›

To request a cash withdrawal, you need to have a withdrawal method that we support in your region or country. Make sure your withdrawal method information provided to us is accurate, complete, and up to date. Any fees or losses caused by inaccurate or incomplete withdrawal method information shall be borne by you.

How much is 3 million views on TikTok worth? ›

According to at least one survey from several TikTok contributors though, the amount TikTok pays out per 1000 views was roughly $0.02-0.04. That means that for a million views, you can expect to receive between $20-40. That pales in comparison to numbers from other platforms.

How much is 1 million TikTok coins worth? ›

How much is 1 million coins on TikTok? 1 Million coins on TikTok is around $18k.

How does TikTok pay you? ›

TikTok does not directly pay creators to produce and upload videos. TikTok does offer funding for creators in the form of the TikTok Creativity Program. Still, payment varies based on factors like the number of video views, engagement rates, and the authenticity of users engaging with the post.

What happens when you hit 10k views on TikTok? ›

Views. If your videos get 100 or fewer views, you're going to have a zombie account, so delete and start again. Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.

Why are my TikTok views under $100? ›

Uploading relevant content to your niche will be vital to getting views. If your first TikTok videos have less than 100 views each, it may be best to start over. Delete the account and create a new one to start afresh.

How much does TikTok pay for 100K likes? ›

How much money is 100K views on TikTok? You can get paid between an estimated $2 – $3 dollars for every 100000 views by the TikTok Creator Fund. It pays $0.02 – $0.04 per every 1,000 views. However, if you do a sponsored post, you can get paid around $1000 – $2000 depending on your engagement.

Is 1500 views on TikTok good? ›

An average like to watch ratio is around 4% or 4 likes to 100 views. Anything above that ratio is considered above average or good. Mid-Tier accounts are considered an average of around 1000-3000 views, you can calculate base on this average.

Is 3 million views considered viral? ›

To recap, a video normally becomes viral when it gets five million or more views in a week or less. Getting your video content to go viral is one of the best things you can do as a video marketer and creator. And it's one of the best ways to spread brand awareness of your business or attract new customers and clients.

How many views does TikTok pay you? ›

To earn money directly from TikTok, join TikTok's Creator Fund. To do this, you need to have a minimum of 10,000 authentic followers (sorry, bots!) and have accrued at least 100,000 views over the last 30 days. (You also need to be 18 or older and live in the U.S., U.K., Germany, France, or Spain.)

Is 20k views on TikTok good? ›

If your videos get 100 or fewer views, you're going to have a zombie account, so delete and start again. Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.

How many followers do you need to get sponsored on TikTok? ›

Similar to other social media platforms, you should have at least 10,000 followers for brands to consider you. If you meet this requirement, in addition to the basic TikTok rules, it is likely you can get sponsored by a brand or business on TikTok.

How much is a TikTok account with 400k followers worth? ›

At around 400,000 followers you can expect to make an average of $10 to $20 a day. Each day is different, and you could make $5 one day then $60 the next day. Keep in mind that the more views your TikTok videos get, the more you can get paid.

How much is 29999 TikTok coins worth? ›

How much is a TikTok Lion? It costs 29,999 coins to buy & send a TikTok Lion virtual gift to someone. If you buy coins at the standard recharge rate of 1.4 cents per coin, then the cost of a TikTok Lion is equivalent to $419.99.

How much is 1 TikTok diamond worth? ›

TikTok's Diamonds are worth 50% of the value of coins, e.g., if one of your followers gifts you a Drama Queen (worth 5,000 coins), that is equivalent to 2,500 Diamonds. Each diamond is worth 5 cents. So, the Drama Queen will be worth $125.

How much does 5k TikTok followers cost? ›

This is the cost to buy 5k TikTok followers: The cost of buying 5,000 TikTok followers is $59.

Is 30k viral on TikTok? ›

Where does the '30,000' sound come from? Thanks to a melodramatic sound, the number “30,000” is going viral on TikTok. A woman somberly saying “30,000” has taken over FYPs everywhere and featured in over 100,000 videos. The snippet is being used to describe any situation where “30,000” is simply too much.

How much is 1 million diamonds worth on TikTok? ›

How much are 1 million coins worth to a TikToker receiving gifts? If a TikToker's fans buy them 1 million coins worth of virtual gifts during a LIVE, then that TikToker's gifts will be converted into diamonds that can be redeemed for $5,000.

How does TikTok give money to creators? ›

TikTok does not directly pay creators to produce and upload videos. TikTok does offer funding for creators in the form of the TikTok Creator Fund (more on that above). Still, payment varies based on factors like the number of video views, engagement rates, and the authenticity of users engaging with the post.

How much is 1 rose on TikTok worth? ›

How much is a rose on TikTok? On TikTok, the rose gift costs 1 coin, which equates to about 1.4 US cents. The rose is one of the cheapest gifts you can send on TikTok Live. Other 1-coin gifts include the TikTok logo, Wishing Bottle, and Ice Cream Cone.

How much is a galaxy on TikTok? ›

The galaxy gift on TikTok costs 1000 TikTok coins. This is roughly equivalent to $13 – $15, depending on what package you choose to purchase the coins. Subscribe to our newsletter for the latest updates on Esports, Gaming and more. However, it's important to note that not all of that money will go to the creator.

How much does a lion cost on TikTok? ›

On TikTok, the lion gift costs 29,999 coins, which equates to about $400 US dollars. Subscribe to our newsletter for the latest updates on Esports, Gaming and more.

How much is a universe worth on TikTok? ›

How much is a universe on TikTok? On TikTok, the universe gift costs 34,999 coins, which equates to about $500 US dollars. Many of the gifts you can send people are relatively cheap, but the universe is the most expensive one on the app, making it an incredibly powerful tool for supporting your favorite TikTokers.

Why are TikTok coins so expensive? ›

For large companies, like the creators of TikTok, the Apple App Store and the Google Play Store take a 30% commission fee from in-app purchases. Instead of simply letting the app stores take a cut, TikTok takes this fee into account and charges higher prices within the app, making the customer pay the extra fee.

How much does TikTok pay monthly? ›

According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

Does TikTok pay per view? ›

Top creators say that TikTok pays contributors between 2 and 4 cents per 1,000 views through its TikTok Creator Fund. Doing the math, that means creators stand to earn $20 to $40 dollars per 1 million views through the program.

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