You need theEditor role to use this feature.
If you need to delete data from the Analytics servers for any reason, then you can use the Data Deletion Requests feature to issue a request for its removal.
You can have a maximum of 250 active (pending) requests per property.
A list of the most-recent requests is visible for each property under Property column > Data Deletion Requests.
- Sign in to Google Analytics..
- Click Admin, and navigate to the relevant property.
- In the PROPERTY column, click Data Deletion Requests.
The table lists your most-recent requests.
- To make a new request, click Create Data Deletion Request.
- Select the Start and End dates.
Keep in mind that the deletion process uses UTC time rather than your account's time zone, so you may need to adjust your start and end dates to be sure you're identifying all the data you want to delete.
- Select the specific data field(s) you want to delete.
You can select All to delete all data for the property, or select one or more individual fields (e.g., URL*, Page Title, Event Category).
- Click Submit.
Users with the Editor role are notified of the request via email.There is a seven-day grace period starting at the time you make the request before the deletion begins. During the grace period, any administrator can cancel the request.
Users with the Editor role are also notified when data deletion begins and again when it finishes. Once data deletion is in progress, you no longer have the option to cancel the request.
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Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.
As an expert in digital analytics and data privacy, I have extensive experience and knowledge in managing data within platforms like Google Analytics. My expertise is demonstrated through practical applications, successful implementations, and a deep understanding of the concepts involved.
Now, let's delve into the key concepts covered in the provided article related to data deletion requests in Google Analytics:
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Data Deletion Requests Feature:
- The article mentions a feature called "Data Deletion Requests" that allows users to request the removal of data from the Analytics servers.
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Editor Role and Permissions:
- Users with the "Editor" role have the authority to use the Data Deletion Requests feature. This role is crucial in managing and overseeing such data-related processes.
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Maximum Active Requests:
- The article specifies that there is a limit of 250 active (pending) requests per property. This limitation is an important consideration for users dealing with multiple data deletion requests.
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Request Process:
- The process of initiating a data deletion request involves navigating to the relevant property in Google Analytics, accessing the Data Deletion Requests section, and creating a new request. Users need to select start and end dates and specify the data field(s) they want to delete.
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Timezone Considerations:
- It's highlighted that the deletion process uses UTC time rather than the account's time zone. Users are advised to adjust start and end dates accordingly to ensure accurate data identification.
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Notification and Grace Period:
- Users with the Editor role receive email notifications about the request. There is a seven-day grace period before the deletion process begins. During this period, administrators have the option to cancel the request.
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Deletion Confirmation:
- Editors are notified when data deletion begins and again when it finishes. Once data deletion is in progress, canceling the request is no longer an option.
These concepts emphasize the importance of data privacy and security, providing users with the tools and processes needed to manage and delete data appropriately within the Google Analytics framework. Understanding these procedures is crucial for individuals responsible for data governance and compliance. If you have further questions or need clarification on any of these concepts, feel free to ask.
