Admob Rewarded Video eCPM Rates 2023 (2024)

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Last updated on January 26th, 2023 at 04:39 pm

Admob is the biggest mobile ad network in terms of scale, advertiser base, and global reach. There are 1000s of apps which rely on Admob as their primary source of revenue. The network is run by Google, and you need to have an approved AdSense account in other to use Admob. In this article, we are going to discuss Rewarded video eCPM rates. We would like to mention that out of all the ad formats like– banner, native banner, interstitial, and rewarded video, the rewarded video ad format has the highest engagement and conversions for advertisers, and thus app developers are paid the highest CPM for this ad format. Since Admob is a pretty big mobile ad network, app developers like you might be interested in knowing its eCPM before integrating it with the app SDK. So, let us go ahead and discuss the rewarded video eCPM rates for Admob.

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Publishergrowth: The Revenue Acceleration Platform for Publishers

Benefits of Rewarded Video Ads

Admob Rewarded Video eCPM in India

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Admob Rewarded Video eCPM Rates 2023 (1)

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Benefits of Rewarded Video Ads

Rewarded ads are seeing high engagement amongst the users, and the CPM rates are quite high since it benefits the advertisers. Here we take a look at the eCPM rates of rewarded video ads for both Android and iOS.

Also Read: Chartboost vs Admob (Compared): Review 2023

Admob Rewarded Video eCPM in India

The rewarded video eCPM for Indian traffic is around 85 cents for Android. If you have visitors from iOS, you can expect the CPM to be about $4. The significant difference is because the number of iOS users in India is pretty less, and there are comparatively more advertisers targeting the same geography. We believe the rates for both Android and iOS will gradually increase since it is just a few years this new ad format has been introduced, and the adaptation will take some time in growing markets like India.

Admob Rewarded Video eCPM in the US

The US, with a more matured market, has a higher demand for rewarded video ads. The eCPM for rewarded video ads on Android is around $13, and that of iOS is about $16. The slight difference is justified since iOS users are generally considered a bit premium when compared with Android users. The rates are almost double of the existing interstitial ad rates. Soap developers targeting US traffic can see higher rewarded video revenue if they do slight optimization or use a mediation network. If you’ve good US traffic and is not using rewarded video ads, it’s time to get started with this ad format.

Admob Rewarded Video eCPM in the UK

The in-app advertising market in the UK is also matured, and advertisers spend a lot to tap into the interests of app users. Apart from understanding the user intent, real-time buying decisions are made by users and tapping into this segment is only possible by in-app advertisem*nt. The eCPM for rewarded video ads in the UK is around $10 for Android and $17 for iOS.The fill rates are comparatively stable for Admob, and additionally, you can increase the fill rate by using a mediation network.

Admob Rewarded Video eCPM in Japan

Japan, with its high population and GDP, is yet another strong technology market and online niches. The in-app market in equally robust and app developers enjoy reasonable CPM rates for Japanese traffic. In fact, the rates are highest for some of the online ad formats in Japan owing to higher advertiser competition. The rewarded video eCPM for Android is around $14, and that of iOS is about $22. The rates for Facebook is also somewhat similar, although a bit less than that of Admob. Thus, it is clearly seen that the ad rates for rewarded video is above the tier one average for Japan, and developers should make use of this opportunity to monetize their inventory asap.

Admob Rewarded Video eCPM in Pakistan

Pakistan is yet another emerging country and with a high population is undoubtedly one of the market segments for advertisers who are looking to buy in-app inventory. However, the eCPM for rewarded video ads is not available in the Appodeal index which means that they don’t have much traffic volume from Pakistan to traffic those number and also Admob doesn’t have much demand for Rewarded video ads in Pakistan. Unfortunately, we are not able to give you a number for Admob. But seeing the CPM rates for India, you can estimate it in similar value. The rewarded video rates on Facebook and Unity ads is around 60 cents. So you can use these networks if you do not see any fill from Admob.

Also Read: Vungle eCPM Rates, Payments, and Earning Reports: 2023

Admob Rewarded Video eCPM in Bangladesh

The rewarded video rates for Admob on Bangladeshi traffic is around 35 cents (for Android). We haven’t been able to find the rates for iOS. The rates are meagre because of no regional advertisers targeting the audience and also the lack of international advertisers targeting it. Again the problem is with a market that doesn’t have substantial online businesses, and as app developers, you need to wait till the demand emerges.

Admob Rewarded Video eCPM in Canada

Canada, is closely tied with the US enjoys similar in-app targeting as that of US and advertisers are keen on buying Canadian traffic. The CPM rates offered for rewarded ads are around $11 for Android and $14 for iOS. For niche apps, the rates can further go up since this is the average Admob rate, and with good converting traffic, one can expect $20+.

Average Rewarded Video eCPM

Thus we see the average eCPM for Rewarded video ads is in the range of USD 12 for Android and USD 15 for iOS in tier one geographies. The tier 3 countries don’t seem to have much presence in terms of in-app advertising and are mostly relied on international advertisers who are targeting global traffic. This has lead to an increase in the supply and lower advertiser competition, and thus the returns are low for app developers. If you’re looking to increase the average rewarded eCPM for your app, you should focus your strategy on the countries which has the highest CPM for rewarded ads and built apps that specifically target those countries.

Calculating Rewarded Video Ads Revenue

The rewarded video ads revenue is excellent, and Admob definitely stands ahead of all other mobile ad networks in terms of their CPMs. If you’re making an average of $5 from rewarded ads and is serving 10,000 impressions a day, you should be able to take home around $1500 in revenue from only rewarded ads. However, for this, you need a substantial volume of users coming to your app and interacting with the same. Since you need to take care of the user experience, we suggest a judicial user of rewarded ads so that you can be benefited in the long run.

Hope our article on Admob rewarded video eCPM helped prove you a detailed of the same. If you’ve any queries, feel free to get in touch with us or drop a mail at [emailprotected]. We will be more than happy to assist you in any form we can!

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Admob Rewarded Video eCPM Rates 2023 (2024)

FAQs

How much does AdMob pay per 1,000 views 2023? ›

Roughly, the CPM rates for Google AdMob can vary anywhere between $0.2 to $10 for every 1000 impressions depending on the users' location. The revenue-sharing model of AdMob monetization helps you earn a percentage of the revenue generated by clicks or impressions on the ads displayed in your app.

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What is the average eCPM for rewarded videos? ›

Benefits of rewarded video ads

Rewarded video ads can increase your app revenue by 20% to 40%. Of all the mobile video ads, eCPM for rewarded videos is the highest, with an average eCPM of $10 – $50.

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How much AdMob pays for 1,000 rewarded video ads? ›

AdMob Rewarded Video Ads Revenue

It's also the most common method of advertising for game publishers. According to a recent analysis, advertisers could expect eCPM rates to range between $10 and $50 per 1,000 impressions.

What is the average eCPM for rewarded ads? ›

Average eCPMs on Android and iOS (US)

Android - eCPMs on Rewarded video ads	iOS - Average eCPMs on Rewarded video ads
Average Android eCPM - $10.16	Average iOS eCPM - $16.33
Facebook - $22.62	Facebook - £32.32
AdMob - $13.46	AdMob - $15.12
BidMachine - $13.57	BidMachine - $13.57

Jul 31, 2023

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Why is eCPM so low? ›

There can be many reasons for low eCPMs or poor ad earnings. This can include displaying ads from an ad network that does not correctly support your traffic geography or utilizing a poor ad network. Or, not having enough advertiser competition for your traffic.

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Why is my eCPM so low? ›

If your Effective CPM (eCPM) appears to be lower than your Minimum CPM, it does not mean ads were displayed at a price lower than your Min CPM. Ad rendering, invalid activity filters, and other factors can cause the calculation of eCPM to appear lower than your minimum price threshold.

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How do I maximize my eCPM? ›

If your goal is to increase your eCPM but you aren't sure where to start, try the following optimizations:

Increase your site traffic. You can't generate ad impressions without user traffic. ...
Add more SSPs to your ad tech stack. ...
Optimize your ad viewability score. ...
Test different ad formats. ...
Improve your user experience.

Apr 5, 2022

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How much does AdMob pay per 1,000 views in usa? ›

AdMob Payment

Moreover, the CPM rates for AdMob may vary from $0.2 to $10 per 1,000 impressions based on the location of your app users, adding yet another variable into revenue calculation. Google AdSense pays publishers via the following payment methods: Check.

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How much a 1 million downloads app can make? ›

you will get 8000$ a year if your game got 1 million download a year, wow, thats a lot of money! It's going to be more than 8k if your game is good. If you include adverts(which is suggestible if you have enough reach to get that many and have a high replay value) then you're looking at a lot more.

Does AdMob pay more than AdSense? ›

If your primary goal is to maximize revenue, AdMob may be the better choice as it generally offers higher ad rates for mobile apps. However, if you value flexibility and ease of use, AdSense may be the better option. Ultimately, deciding which platform to use depends on your specific needs and goals.

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Is 10 dollar CPM good? ›

For example, if you are in a very competitive industry with high ad costs, a CPM of $10 or $15 may be considered good. On the other hand, if you are in a less competitive industry, a CPM of $5 or less may be more appropriate. Ultimately, a good CPM is one that is in line with your campaign goals and budget.

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Why is eCPM low in Admob? ›

A low eCPM may indicate that the ads being displayed in your app are not generating enough revenue. To improve eCPM, focus on providing a great user experience, attracting a large user base, and maintaining a good reputation.

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What is a high eCPM? ›

In short, eCPM is the ad revenue generated per 1000 impressions. You can calculate the ad revenue generated by a specific ad unit with the help of eCPM. Thus, eCPM is the exact cost to the advertiser for a thousand hits. High eCPM means the publisher makes more profit.

Get More Info Here ›

Is AdSense worth it in 2023? ›

Key Takeaway: AdSense is still a viable option for monetizing websites in 2023, but competition from other ad networks and the shift towards CPA models means it may not be as profitable as it once was.

How to make money with Google AdSense in 2023? ›

Once you have an account, all you have to do is generate advertising and insert the AdSense code on your site using free plugins, and AdSense will display ads automatically. You will now earn money when a reader clicks on those adverts.