Rewarded video - IronSource Knowledge Center (2024)

FAQs

How much do you earn from rewarded video ads? ›

Per ad shown:App developer will be payed no matter if the user clicks on the ad or not. Rewarded video ads can increase your app revenue by 20% to 40%. Out of all the mobile video ads, rewarded video ads is the highest for app developers – the average rewarded video eCPM varies between $10 to $50.

Benefits of rewarded video ads

Rewarded video encourages free users to make in-app purchases by giving them a taste of the premium features they're missing. Users who watch rewarded video ads are 6x more likely to make in app purchases.

A rewarded video is a user-initiated ad format where users can earn in-app rewards by watching a short video advertisem*nt. It's different from other video ad formats in that it doesn't interrupt the users' experience with the game. Instead, it is a genuine opt-in experience that benefits all the parties involved.

Rewarded ads have several advantages for both app developers and users, such as increasing user engagement and retention, improving user satisfaction and loyalty, and generating higher revenue and eCPM.

The amount of money you can earn from 1000 rewarded ad views will vary depending on a number of factors, including the type of ad, the country where the ad is being viewed, and the ecpm. In general, you can expect to earn between $0.50 and $1.00 for every 1000 rewarded ad views.

The main purpose of fail ads is to trigger an emotional response from viewers. Unlike ads with winning gameplay that are meant to cause positive emotions, fail ads are designed to frustrate people. Frustration is a strong emotion, and when it strikes, people usually become determined to prove their point.

Rewarded Ads must not oblige users to interact with it (for example, it must be possible to skip or dismiss them). Rewarded Ads implemented via the rewarded interstitial format must present an introductory screen containing an option representing "no" or "don't accept", with sufficient time for the user to opt out.

Rewarded ad units can show video ads and interactive ads. The maximum length to grant a reward is 30 seconds.

You can make money with pay-per-click by becoming a part of the marketing department of a company. An in-house PPC professional works with a team and coordinates with other marketing departments to get ads approved faster, test landing pages, create campaigns, monitor existing campaigns, and suggest optimizations.

Interstitial vs.

While interstitial ads appear during natural pauses during your app's flow, rewarded video ads come at times when they're very much needed by the user. This is because, unlike interstitial ads, rewarded video ads offer users a reward in exchange for opting-in to interact with an ad.

How much do ads pay-per-click? ›

What is the average CPC in Google Ads? If you take the average CPCs across all different types of businesses and keywords in the US, the overall average CPC in Google Ads is between $1 and $2. That's on the Search Network. On the Google Display network, clicks tend to be cheaper, averaging under $1.

You can download games through the Rewarded Play app to earn points for gift cards. Collecting 45,000 points can earn a $5 gift card at multiple stores like Amazon, Walmart, Best Buy, and Home Depot.

How much money can I expect to make with pay-per-click Ads? The amount differs depending on what ad is being displayed. Usually, a site makes about $0.10 to $1 per click, while high-paying advertisers can offer up to $6 to $7 per click.