4 Key Factors That Drive the Real Estate Market (2024)

Real estate represents a significant portion of most people's wealth, and this is especially true for people in the United States. According to economic research published by the Federal Reserve Bank of St. Louis, the homeownership rate in the U.S. in the first quarter of 2023 was 66%.

The size and scale of the real estate market make it an attractive and lucrative sector for many investors. This article looks at four key factors that affect the real estate market and the various real estate investments available.

Key Takeaways

  • There are four key factors that impact real estate prices, availability, and investment potential.
  • Changing demographics can impact home prices due to the age, income, and regional preferences of buyers.
  • Interest rates impact the demand and price for real estate—lower rates attract more buyers with lower mortgage rates but also expand demand which can drive up prices.
  • Investors can mitigate economic cycle risk by buying REITs or other diversified holdings that are either not tied to economic cycles or that can withstand downturns.
  • Government policies and legislation, including tax incentives, deductions, and subsidies, can boost or hinder demand for real estate.

4 Key Factors That Drive the Real Estate Market (1)

1. Demographics

Demographics are the data that reflect the composition of a population, such as age, race, gender, income, migration patterns, and population growth.

Major shifts in the demographics of a nation can have a large impact on real estate trends for several decades. These statistics are an often overlooked but significant factor that can affect how real estate is priced and the types of properties in demand.

For example, the baby boomers born from 1945 through 1964 represent a demographic trend that could significantly influence the real estate market. The retirement of the baby boomers, which began in 2010, is bound to be felt by the market for years to come.

There are numerous ways this type of demographic shift can influence the real estate market. For an investor, some key questions might be:

  1. What would happen to the demand for second homes in popular vacation areas as more people start to retire?
  2. How would smaller incomes and family sizes (as children move out) affect the demand for larger homes?

The answers to these and other questions can help investors narrow down the type and location of potentially desirable real estate investments before demographic trends start.

2. Interest Rates

Interest rates also have a major impact on the real estate market. If you're considering buying a home with a mortgage, use a mortgage calculator to see how different rates of interest can affect purchase prices.

Changes in interest rates can greatly influence a person's ability to purchase a residential property. That's because the lower the interest rate, the lower the cost of a mortgage. That's great for borrowers, but it can also create greater demand for real estate, which then pushes prices up.As interest rates rise, the cost of a mortgage increases, thus lowering demand and real estate prices.

However, when looking at the impact of interest rates on an investment such as a real estate investment trust (REIT), the relationship of rate to price can be seen as similar to a bond's relationship with interest rates.

When interest rates decline, the price of a bond goes up because its coupon rate becomes more desirable. When interest rates increase, the price of bonds decreases.

Similarly, when interest rates decrease, REITs' high yields become more attractive and their prices go up. When interest rates increase, the yield on a REIT becomes less attractive and that pushes its price down.

3. The Economy

Another key factor that affects the value of real estate is the overall health of the economy. This is generally measured by economic indicators such as the GDP, employment data, manufacturing activity, the prices of goods, etc. Broadly speaking, when the economy is sluggish, so is the real estate market.

However, the cyclicality of the economy can have varying effects on different types of real estate. For example, if a REIT has a larger percentage of hotels as investments, it would typically be more affected by an economic downturn than a REIT that had invested in office buildings.

Hotels are a form of property that is very sensitive to economic activity due to the type of lease structure inherent in the business. Renting a hotel room can be thought of as a form of short-term lease that can be easily avoided by hotel customers should the economy do poorly. On the other hand, office tenants generally have longer-term leases that can't be changed in the middle of an economic downturn.

It's important to be aware of the cycle the economy is in and a real estate property's sensitivity to the each economic cycle.

4. Government Policies and Subsidies

Legislation is another factor that can have a sizable impact on property demand and prices. Tax credits, deductions, and subsidies are some of the ways the government can temporarily boost demand for real estate. Being aware of current government incentives can help you determine changes in supply and demand and identify potentially false trends.

For example, in 2009, the U.S. government introduced a first-time homebuyer's tax credit in an attempt to jump-start home sales in a sluggish economy(only those who purchased homes between 2008-2010 were eligible). According to the Government Accountability Office, 2.3 million people took advantage of the tax incentive.

This was quite a response (although temporary). Without knowledge of the tax incentive, investors might have concluded that the demand for housing was increasing for other reasons.

For average investors, buying real estate indirectly—through REITs, real estate exchange-traded funds (ETFs), or other managed funds—is less risky and more lucrative than buying real estate directly.

How to Invest in Real Estate

The size and scale of the real estate market make it an attractive and lucrative opportunity for many investors. Individuals can invest directly in actual real estate or indirectly through managed funds.

Investing directly in real estate involves purchasing a residential or commercial property to use as an income-producing property or to sell at a future time.

Indirect ways to invest in the real estate market include investing in real estate investment trusts (REITs), real estate exchange-traded funds (ETFs), commingled real estate funds (CREFs), and infrastructure funds. Due to greater liquidity, lower transaction costs, and lower capital requirements, average investors prefer to invest indirectly in real estate.

What Factors Affect the Price of a House?

Comparable home values, the age, size, and condition of a property, neighborhood appeal, and the health of the overall housing market can affect home prices.

What Is the Biggest Threat to the Real Estate Industry?

A weakening economy or recession may be the biggest threat, due to the potential for people to lose their jobs and for household income to drop. This can not only squelch demand but also may make it difficult for people (and companies) who own properties to continue paying their mortgages.

How Does Inflation Impact the Real Estate Market?

It can cause property prices to increase. That's because, as construction costs rise with inflation, fewer businesses can afford to build new units. This limits supply, which, if demand for properties persists, puts upward pressure on values.

The Bottom Line

This article introduced four of the high-level factors that play a significant role in moving the real estate market. And although some of these factors suggest a clear-cut relationship between cause and effect, in practice, the results can be very different.

However, for investors, understanding the key factors that drive the real estate market is essential to a comprehensive evaluation of a potential investment.

4 Key Factors That Drive the Real Estate Market (2024)

FAQs

4 Key Factors That Drive the Real Estate Market? ›

Answer: The four factors that create the value of a property are demand and supply, utility, scarcity, and transferability. These factors interact to determine a property's market value.

What are the four factors that influence value in real estate? ›

4 Primary Factors that Influence Home Values
  • Supply and Demand. Like any good or service, the housing market relies on supply and demand. ...
  • Location and Neighborhood Comps. ...
  • Size and Layout. ...
  • Age and Condition.
Nov 6, 2023

What are the four 4 factors that create the value of the property? ›

Answer: The four factors that create the value of a property are demand and supply, utility, scarcity, and transferability. These factors interact to determine a property's market value.

What are the top four factors of demand that effect demand for real estate? ›

Factors that impact real estate supply include labor and materials supplies, government policies, and local sentiment about development. Factors that impact demand include interest rates, buyer demographics, and consumer financial well-being.

What is the most important factor in real estate? ›

The adage "location, location, location" is still king and continues to be the most important factor for profitability in real estate investing.

What are the 4 pillars of real estate? ›

These pillars work together as puzzle pieces, to create one big well-oiled machine that can generate profit. The 4 pillars of real estate include: cash flow, appreciation, amortization and leverage, and tax benefits.

What are the core four in real estate? ›

The “Core Four” in real estate are generally viewed as office, industrial, retail, and multifamily. Each real estate property type (or 'asset class') can be further divided into subcategories. For example, there are at least five sub-types of retail investment properties.

What are the elements of factors of 4? ›

Factors of 4: 1, 2 and 4.

What are the four forces of value? ›

Forces that Influence Real Property Values

C The four basic forces that affect real property values are social trends, economic circ*mstances, governmental controls and regulations, and environmental conditions. They are all interactive and affect all parcels of land. 1.

What are the four factors that influence value in real estate quizlet? ›

What are the four factors that influence value? Social, economic, construction costs, governmental.

What are the three most important things in real estate? ›

To achieve those goals, the three most important words in real estate are not Location, Location, Location, but Price, Condition, Availability.

What actually increases property value? ›

Some value-boosting increases include installing a new HVAC unit, replacing or repairing your roof, installing energy-efficient windows, and installing a new garage door. Minor fixture and paint updates. Updated fixtures and paint instantly update your home for a relatively small price tag.

What are 4 factors that cause high demand increase? ›

Factors Affecting Demand
  • Price of the Product. ...
  • The Consumer's Income. ...
  • The Price of Related Goods. ...
  • The Tastes and Preferences of Consumers. ...
  • The Consumer's Expectations. ...
  • The Number of Consumers in the Market.

What is the factor in real estate? ›

Main definition. Core Factor. The percentage of common areas in a building (rest rooms, hallways) that, when added to the net usable square footage equals the net rentable square footage. May be computed for a building or floor of a building.

What is the single most important factor in determining demand in the real estate market? ›

The primary factor influencing demand for housing is the price of housing. By the law of demand, as price decreases, the quantity of housing demanded increases. The demand for housing also depends on the wealth of households, their current income, and interest rates.

What is the most important variables that influence demand in real estate? ›

Property Location

The three most important words in real estate are location, location and location. And with California that principle is proven again and again. As mentioned earlier, locations near urban centers, jobs, and amenities have the highest demand and result in the highest valuations.

What determines the value of real estate? ›

The term is also widely used in the real estate investment market. Unfortunately, there is no easy or universal way to determine market value for real estate. However, nearly every market valuation comes down to two factors: real estate appraisals and recent comparable sales.

What are the forces influencing value of real estate? ›

The factor that typically contributes most to increasing or decreasing a home's value is supply and demand. A home's location, age, condition and other details can help measure a property's value on the real estate market.

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