What is Export entry modes? Definition and meaning (2024)

In establishing export channels a company has to decide which functions will be the responsibility of external agents and which will be handled by the company itself. While export channels may take different forms, three major types may be identified: indirect, direct and cooperative export marketing group:

  • Indirect export: this is when the manufacturing company does not take direct care of the exporting activities. Instead another domestic company, such as an export agent or trading company, perform these activities, often without the manufacturing firm´s involvement in the foreign sales of its products.
  • Direct export: This usually occurs when the producing firm takes care of exporting activities and is in direct contract with the clients in the foreign target market. The firm is typically involved in handling documentation, physical delivery and pricing policies, with the products being sold to final clients.
  • Cooperative export. This involves collaborative agreements with other firms (export marketing groups) concerning the performance of exporting functions.

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What is Export entry modes? Definition and meaning (2024)

FAQs

What is exporting entry mode? ›

Exporting is the sale of products and services in foreign countries that are sourced from the home country. The advantage of this mode of entry is that firms avoid the expense of establishing operations in the new country.

What does export mode mean? ›

With export entry modes a firm's products are manufactured in the domestic market or a third country and then transferred either directly or indirectly to the host market. Export is the most common mode for initial entry into international markets.

What is the meaning of mode of entry? ›

The mode of entry is the path or the channel set by a company to enter into the international market. Many alternative modes of entry are available for an organization to choose from and expand its business. Some of the basic modes or paths companies use to enter into the global market are as follows −

What is mode of exporting? ›

The two main types of exporting are direct and indirect exporting. Direct exporting is a type of exporting where the company directly sells products to overseas customers. Indirect exporting is a type of exporting practiced by companies that sell products to other countries with the help of an intermediary.

What are the benefits of exporting mode of entry? ›

Advantages of exporting
  • Extending to a global scale. One of the primary benefits of exporting is access to a global market of buyers. ...
  • Increased profits. Another advantage of exporting is profitability. ...
  • Risk mitigation. ...
  • Increased competitiveness and market share. ...
  • Economies of scale. ...
  • Government support.
Mar 27, 2022

Why is exporting a good entry mode? ›

Exporting gives you access to new customers

By working with foreign partners, you can access new resources, technologies and expertise that can help you improve your products and services. This can lead to even more customers, sales and long-term business growth.

What are the disadvantages of exporting entry mode? ›

Disadvantages of exporting
  • Unless you're careful, you can lose focus on your home markets and existing customers.
  • Your administration costs may rise as you may have to deal with export regulations when trading outside the European Union.
  • You will be managing more remote relationships, sometimes thousands of miles away.

What are the three types of export? ›

To better understand the different scenarios, here we quote and separate the three types of exports that an exporter can fit in. They are: direct, indirect and consortium exports.

What is an example of reason for export? ›

Reason for export. For example, whether shipment is a sale, a gift, an item for repair, etc. It's particularly important to mention the reason for export. correct is particularly important when goods are being purchased under a letter of credit.

What are the three types of entry modes? ›

The five most common modes of international-market entry are exporting, licensing, partnering, acquisition, and greenfield venturing. Each of these entry vehicles has its own particular set of advantages and disadvantages.

What are the 6 modes of entry? ›

There are six modes of entering the foreign market exporting,creating turnkey projects, licensing, franchising,establishing joint venture and setting up wholly owned subsidiaries.

How do you choose mode of entry? ›

Choose the best international market entry mode by considering factors like market research, risk tolerance, resource availability, regulatory environment, cultural understanding, market size, competitive landscape, entry costs, speed of entry, flexibility, control and ownership preferences, local partnerships, ...

What are the modes of entry in international business? ›

Exporting and Importing is a very common mode to enter into International business. Selling goods and services to a company in a foreign country is referred to as Exporting. For instance, Gulab sold sweets to a store in Canada. Purchasing goods from a foreign company is known as Importing.

What are the modes of entry in foreign market? ›

There are two major types of market entry modes: equity and non-equity. The non-equity modes category includes export and contractual agreements. The equity modes category includes joint ventures and wholly owned subsidiaries.

What is called exporting? ›

In global trade, exporting is the process by which companies from one country sell their goods and services to companies or consumers in a different country.

What is the mode of entry into international business exporting? ›

Exporting and Importing is a very common mode to enter into International business. Selling goods and services to a company in a foreign country is referred to as Exporting. For instance, Gulab sold sweets to a store in Canada. Purchasing goods from a foreign company is known as Importing.

What are the 5 entry mode strategies? ›

The Five Common International-Expansion Entry Modes
Type of EntryAdvantages
ExportingFast entry, low risk
Licensing and FranchisingFast entry, low cost, low risk
Partnering and Strategic AllianceShared costs reduce investment needed, reduced risk, seen as local entity
AcquisitionFast entry; known, established operations
1 more row
Aug 31, 2023

What is the mode of entry for McDonald's? ›

McDonalds has used three entry mode strategies in its international expansion: Company-Owned Outlets, Franchising and Joint Ventures (Lafontaine, 2005) . Company-Owned Outlets McDonald's frequently entered established markets with company-owned stores, such as the UK and the USA.

What is the best foreign market entry mode? ›

Exporting is the direct sale of goods and / or services in another country. It is possibly the best-known method of entering a foreign market, as well as the lowest risk.

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