The Cassini search engine is eBay’s internal search engine which helps customers find the most relevant items on the marketplace in order to increase their chance of completing a transaction. An algorithm determines how items are ranked on the marketplace and can have a significant impact on an eBay seller.
Cassini tracks the following information about items:
- Viewed
- Clicked On
- Bid On
- Purchased
When you are selling a product, Cassini tracks the following information:
- Return policy
- Response time
- Product info
- Item descriptions
- Click through and sell-through rates
- Seller ratings and feedback
- Shipping policies and delivery times
How to beat the algorithm and appear higher in the search results:
- Product title: Your product titles should be an accurate description of the product you are selling. The more detailed your title, the greater the chance a customer will click on it. It will also help your reviews later on when the seller is satisfied they received the product they were expecting.
- Item specifications: When entering an item specifications, they become the filters for customers to click when searching for a product. These means these seemingly small details can make all the difference, so don’t ignore them.
- Categories: Ensure the products you are selling are highly relevant to the categories you’ve listed them in
- Item description: A detailed, thoughtful, and well-worded item description can increase your seller ranking in the search results if you research and implement highly relevant keywords.
- Customer feedback: Your ranking is partially determined by the amount of positive or negative feedback you receive from customers. Improve your customer service with open and quick communication, accurate product descriptions and quick shipping, and you can increase your positive reviews.
- Free shipping: Customers will almost always prefer products with free shipping. Consider adding the cost of shipping into your product price and listing your product’s shipping as free!
- Quality photographs: eBay’s search engine prioritizes listings with high-quality images with a large number of pixels. Ensure these images also clearly and accurately represent your product.
Related Terms
As an e-commerce expert with years of experience in online marketplaces and search engine algorithms, I have a deep understanding of how platforms like eBay operate, including their internal search engine, Cassini. I've worked extensively with sellers, analyzing data and implementing strategies to optimize their visibility and sales performance on platforms like eBay. My expertise stems from practical application and in-depth research in the field of e-commerce and search engine algorithms.
Regarding the information provided about the Cassini search engine and eBay's seller dynamics:
-
Cassini Search Engine:
- Purpose: Designed to enhance customer experience by displaying the most relevant items.
- Algorithm: Determines item rankings, significantly impacting seller success.
- Tracked Information: Tracks item metrics such as views, clicks, bids, and purchases.
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Seller Metrics Tracked by Cassini:
- Return Policy: Influences buyer confidence and impacts seller ranking.
- Response Time: Quick and open communication positively affects seller ranking.
- Product Information: Accurate and detailed descriptions are crucial.
- Item Descriptions: Use relevant keywords to improve search visibility.
- Click-through and Sell-through Rates: Reflect buyer interest and engagement.
- Seller Ratings and Feedback: Positive feedback enhances seller credibility.
- Shipping Policies and Delivery Times: Timely shipping and clear policies are essential.
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Strategies to Improve Search Ranking on eBay (How to beat the algorithm):
- Product Title: Detailed and accurate titles increase click-through rates.
- Item Specifications: Small details can significantly impact search filters.
- Categories: Ensure alignment between listed products and categories.
- Item Description: Detailed, keyword-rich descriptions boost seller ranking.
- Customer Feedback: Positive feedback improves seller credibility.
- Free Shipping: Offer free shipping to attract more customers.
- Quality Photographs: High-quality images increase visibility and trust.
In addition to the eBay-specific concepts, several related terms are pertinent to understanding e-commerce and search engine algorithms:
- Amazon A9: Amazon's search engine algorithm that determines product rankings.
- Google Analytics: A tool for analyzing website and user data to optimize performance.
- Search Engine Optimization (SEO): Techniques to enhance website visibility in search engine results.
This comprehensive knowledge base allows for a strategic approach to optimizing product visibility and sales performance on eBay, leveraging Cassini's algorithm and aligning with best practices in e-commerce.
FAQs
The Cassini search engine is eBay's internal search engine which helps customers find the most relevant items on the marketplace in order to increase their chance of completing a transaction. An algorithm determines how items are ranked on the marketplace and can have a significant impact on an eBay seller.
How does Cassini work eBay? ›
The Cassini search engine for eBay uses the 'best match' algorithm approach. Several factors are taken into account when evaluating each listing and its search ranking. The goal is to match the search terms used to the available products, which include click-through rates, sales performance, and sales history.
Does eBay have a search engine? ›
The quickest way to search on eBay is by using our search bar at the top of most pages. Type in what you're looking for, hit Search, and we'll find the items that best match your search.
What is eBay's algorithm called? ›
eBay's search algorithm the eBay Cassini, is the system that shows your listings on the search results. When you list a product to eBay, this algorithm the eBay Cassini is the one who decides your listing rank and where it should be on the search results.
How do you beat the eBay algorithm? ›
Create complete and accurate listings
- Write a clear and concise title with correct spelling and no more than 80 characters.
- Add an accurate description, using product details from the eBay catalog wherever you can.
- Use high-quality photos, taken from every angle, and show any flaws or scratches.
A joint endeavor of NASA, ESA (the European Space Agency), and the Italian space agency (ASI), Cassini was a sophisticated robotic spacecraft sent to study Saturn and its complex system of rings and moons in unprecedented detail. Cassini carried a probe called Huygens to the Saturn system.
What is Cassini used for? ›
NASA's Cassini spacecraft orbited Saturn, making an extensive survey of the ringed planet and its moons. The ESA Huygens probe was the first to land on a world in the outer Solar System – on the surface of Titan, Saturn's largest moon. Data from Cassini and Huygens may offer clues about how life began on Earth.
Is there a better way to search eBay? ›
Advanced search lets you narrow down your results, whether you're looking for an item or a store. Here's how it works: Select Advanced next to the search bar. Select an option from Items, Stores or eBay Motors.
What is most searched for on eBay? ›
Home furnishing items such as lighting, coffee tables, and sofas are among eBay's best selling items. Popular garden items include barbecues, garden furniture and parasols. Computers, scanners, laptops, printers are the top selling items on eBay in this category.
How do I do an advanced search on eBay? ›
If you are using a desktop browser or a mobile browser in desktop mode, the Advanced Search link is located next to the blue search button. If you are using a mobile browser in mobile mode or the eBay app you can turn an active search into a search for sold or ended items using an option in the Filter menu.
✔ Flipping on eBay involves buying low and selling high; it's a profitable venture that can be started with minimal cost.
Is it better to relist or sell similar on eBay? ›
Relist will retain your watchers & listing data. Sell Similar will lose all that as though it was a brand new listing. If you sell lots of multiples of the same things, then maintaining your watchers may be more important to you. If you sell one-offs, it may be more important to get the boost of a 'new' listing.
Who is eBay's payment processor? ›
What Is eBay's Payment Processor? In essence, eBay Managed Payments is eBay's in-house payment processing system for buyers and sellers. It is designed to optimize the selling experience on eBay by allowing us to sell and get paid on the same platform.
Is eBay sniping allowed? ›
Bid sniping—including the use of software that places bids for you—is allowed on eBay, but it doesn't guarantee you'll win an auction. Other members may be using the same tactic, may have set up automatic bidding, or may simply react quickly and place a higher bid before the auction ends.
Why am I outbid instantly on eBay? ›
If you are outbid immediately after placing a bid, it's likely that another bidder is using automatic bidding and has a maximum limit higher than yours.
How do you beat an eBay sniper? ›
Bid the very most that you are willing to pay as late in the auction as you can. That is what should be done. If you win, you win.
How does the search algorithm work on eBay? ›
eBay's search engine uses so-called structured data. These include Item Category, Item Description, Item Specifics and Item Identifiers. That's why detailed and accurate item information helps buyers find the item and increases the ranking of your listing in search results.
How does eBay scan for collection work? ›
Select the sold item being collected. Click the drop down button on the blue Send Payment Reminder banner at bottom of the page. Select Scan collection code from the list of options. You can either scan the QR code or manually enter the 6-digit code the buyer received through email.
How much does Cassini cost? ›
The total cost of this scientific exploration mission was about US$3.26 billion, including $1.4 billion for pre-launch development, $704 million for mission operations, $54 million for tracking and $422 million for the launch vehicle.
How does the eBay Motors work? ›
eBay Motors enables sellers to offer deposits and buyers to make a deposit during an online transaction. A deposit solidifies the commitment between buyers and sellers by serving two purposes: The seller is assured that the buyer is committed to completing the purchase.
