What is an Ideal Blog Post Length? (2024)

FAQs

What is an Ideal Blog Post Length? ›

Although your blog post length may vary depending on your topic and audience, it is often best to aim for about 1,500 to 2,000 words for articles or posts.

Some content marketing experts suggest that 1500-2000 words are the ideal length of a blog post. However, many companies and brands stick to shorter blog length guidelines (500-750 words) to honor a specific element of their marketing strategy.

At the very least, if you're going to write short blogs, try to hit at least the 300-word mark. A post between 400-600 words is widely considered the “standard” length, and it's a good middle ground if you're looking to get more social shares and comments.

300 - 600 words: This average blog post length used to be considered “standard” in the past. Now, this window of words is too short for showing authority to rank on search engines as it won't typically give you enough room to go deep on a topic.

Your blog readers want your post to cover your topic quickly—but they want you to go into enough detail to make it worth reading. For most topics, that means at least 1,000 words—but if you're creating an in-depth guide, like my guide to starting a blog, you could be looking at well over 5,000 words.

The optimum post length for SEO appears to be from 2,250 to 2,500 words. You also want to see your posts shared and backlinked as much as possible. Longer posts are more likely to generate quality backlinks which, in turn, affect ranking factors.

Great blog posts answer readers' questions as quickly and simply as possible, and your headings and subheadings can help accomplish that. Think of them as a continuation of the main idea of your post — use your subheaders to include keywords and topics that naturally follow your main topic and keyword.

The ideal length for a blog post varies depending on the topic, audience, and purpose of the content. However, a general guideline is that a blog post should be between 1,000 to 2,000 words.

Publication coach Daphne Gray-Grant says that the average person speaks about 125-150 words per minute—meaning 5 minutes of talking would entail about 625-750 words. That's about the typical length of a blog article!

We usually recommend you start out with two to four posts per month if you're just beginning to invest in your blog. This way, you can begin to build an SEO foundation while getting to know what your customers want to read from you.

How much should I charge for a 300 word blog post? ›

Blog writing costs can vary depending on the writer's experience and skill set, as well as the level of research and editing required for each post. Generally, freelance writers charge per word, with a rate anywhere from $0.05 to $0.50 per word. The average rate for a blog post is around $100 to $300.

Lifestyle blogs are one of the most popular types of blogs, covering topics like home decor, personal development, and hobbies and interests. They attract a wide audience by providing relatable content and personal stories.

Price per word

Beginner to experienced writers could fetch between $0.05 – $0.15 per word, while more advanced professional copywriters and agencies charge anywhere from $0.20 to $1 per word. For example, if you pay a writer $0.10 per word for a $1,000-word article, the total price is $100.

So, how long should a blog post be? At a very minimum, a blog post should be at least 500 words, but if you want to have any chance to rank highly on Google SERPs, you're gonna want to get to at least 1,000, and hopefully closer to 2,000, or even 3,000 words depending on the query.

As this often depends on different factors, it's difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, while product descriptions should be over 200 words.

General Length Recommendations: Minimum: Aim for at least 300 words, especially for short-tail keywords. Google tends to favor higher-quality content, and short articles may not provide enough depth and value. Sweet spot: Many studies suggest content between 1,500 - 2,500 words performs well for SEO.

Basically, the internet says a good blog post is anywhere from 300-3,000+ words long. That's not exactly a helpful range. To get a more data-supported range, we looked at our top 10 posts from the last year and from the last three years. We found our best-performing blog posts average 2,700-3,000 words.

Some people can turn out a 500-word blog post in 30 minutes — and some people can't even do it in hours. It depends on the writer and how familiar they are with the topic. Freelance writers working in the industry can write a 500-word article in less than 1 hour.

The ideal blogging frequency to build brand awareness for small blogs is 1-2 times a week with new posts. The ideal blogging frequency to build brand awareness for large blogs is 3-4 times a week with new and updated posts.