What is an API Marketplace? Technical topics explained simply (2024)

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Last Updated Jul 25, 2023

Emma Jagger

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What is an API Marketplace?

An API marketplace is an online space where developers offer their APIs for sale, and other developers can purchase access to the APIs. This aids in discoverability of APIs for their creators, and can help solve purchasers' problems faster. For example, let's say I'm building an application that needs geolocation capabilities to perform its primary function. I could build this geolocation software myself, necessitating a lot of extra time and money, or I could purchase a geolocation API on an API marketplace, and solve my problem with very little work. In the same marketplace, API developers who made the geolocation API increase their visibility and make money.

Are all API Marketplaces the same?

The fundamental idea of buying and selling API access is similar, but there are five different models of API marketplaces.

  • Internal Marketplace: A single company's internal marketplace, with APIs owned by teams and departments. The goal here is content re-use between co-workers.
  • Partner Marketplace: Similar to the Internal Marketplace, but with a single partner relationship that can also consume and produce APIs with the internal marketplace.
  • Closed Group Marketplace: The Closed Group is a marketplace that is common to several organizations.
  • Shared Revenue Marketplace: A shared revenue marketplace is an API marketplace that is open to anyone who wants to host their APIs on a known platform. The goal here is revenue.
  • Aggregator Marketplace: An aggregator marketplace is where API providers provide APIs to a platform. Then, these APIs or parts of these APIs are taken and made into products that are considered to be value bundles and sold.

These different marketplace models are an insight into some of the different motivations that drive API development. Some are developed for open source, some for profit, some for a little of both, but all of them solve a problem, and are more than just the sale of exposed endpoints.

What's the difference between an API Portal and an API Marketplace?

API Portal

API portals are deployed by a single API provider and allow developers to understand, integrate with, and deploy against the provider’s APIs. They include documentation, test workspaces, and authentication helpers to onboard users to their APIs quickly. These helpers can be a great way to get started in web coding.

API Marketplace

API Marketplaces are open marketplaces like any other online space for buying and selling. Some of their benefits are increased visibility for API developers, community involvement, content re-use, and cross-division usage and monetization.

Conclusion

API Marketplaces exist for different reasons, but are fundamentally similar. They provide APIs for sale to a community of developers, sometimes with additional functionality like authentication wizards and webhooks integration. API Marketplaces and Portals like Abstract are a great place to get started on your web development journey, because of the documentation and in-browser code explorers they offer, in addition to helpful communities and a more visual layout of web services. It beats banging your head against cURL in isolation.

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APIs tO LOOK UP

Weather APIMarket Data APIExchange Rate API

IPGeolocation APIPublic Holidays APICompany Enrichment APITime, Date, Timezone APILanguage Translation API

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Image Processing APIWebsite Screenshot API

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IBANValidation APIEmailValidation APIPhone Validation API

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What is an API Marketplace? Technical topics explained simply (2024)

FAQs

What is an API Marketplace? Technical topics explained simply? ›

An API marketplace is the key to taking your API strategy to the next level. It brings together all your APIs, packaged and ready to go. It gives you better tools to solve issues around governance, security, productization, and monetization.

What is an API marketplace? ›

An API marketplace allows API providers to publish APIs so developers can discover them. The marketplace also allows providers to monetize their APIs, usually by creating a subscription plan (or a variety of different subscription plans). There is another big benefit for providers who list their API on a marketplace.

What is an API simple explanation? ›

API stands for Application Programming Interface. In the context of APIs, the word Application refers to any software with a distinct function. Interface can be thought of as a contract of service between two applications.

What is the difference between API gateway and marketplace? ›

An API marketplace caters towards both API consumers and providers since it allows consumers to connect and discover APIs, and allows providers to expose their APIs. In comparison, an API gateway is more specifically geared towards a creator of an API.

What are API marketplace capabilities? ›

Marketplaces offer several core features to help developers publish and consume APIs:
  • Search. Enterprises frequently have thousands of APIs. ...
  • API Documentation and other helpful content. ...
  • Code Samples. ...
  • Testing/Mocking Tools. ...
  • Access Controls. ...
  • Monetization and Billing Functionality.

How would you explain APIs to your grandparents in 2 minutes? ›

APIs are computers sitting in various places. Each computer has an address. If we know the address, we can contact the computer and use the service.”

How API works for beginners? ›

APIs serve as a software intermediary, allowing two applications to talk to each other. However, they can also do much more. APIs allow two software applications to communicate using pre-established rules and protocols. The API serves as a software interface for the two different applications that need to communicate.

How to explain an API to a non-technical person? ›

To put it in simple terms, as computers can't talk to each other, API integrations is the feature that allows computers to tell each other what to do. Or in tech terms, it's the connection between two or more applications via their APIs that let systems exchange data sources.

What is an API Gateway for dummies? ›

An API gateway is a way to decouple the client interface from your backend implementation. When a client makes a request, the API gateway breaks it into multiple requests, routes them to the right places, produces a response, and keeps track of everything.

What is the main purpose of API Gateway? ›

An API gateway is a component of the app-delivery infrastructure that sits between clients and services and provides centralized handling of API communication between them. It also delivers security, policy enforcement, and monitoring and visibility across on-premises, multi-cloud, and hybrid environments.

What is API testing in simple words? ›

API testing is a type of software testing that involves testing application programming interfaces (APIs) directly and as part of integration testing to determine if they meet expectations for functionality, reliability, performance, and security. Since APIs lack a GUI, API testing is performed at the message layer.

What are API examples? ›

Public API examples include social media bots, third-party login, e-commerce transactions, and weather apps. Private API examples include streaming services, ensuring media compatibility on various devices, and financial apps that connect different aspects of managing finances in a bank.

How does an API make money? ›

Here are some API monetization examples: Pay-per-use: Each API call is a separate charge. This can also be extended to data where you charge per MB of data used. This is the most straightforward approach, but it works best for API providers that are already established as digital product vendors.

Can you really make money selling APIs? ›

There are many ways and API ideas to make money. APIs make it easy to develop monetization strategies for them. There are many ways to make money out of them; one simply has to understand them and know how to execute them correctly.

What does API stand for in real estate? ›

An API (also known as a property application programming interface) refers to an intermediary technology that transfers data between a data-producing application and another application. A real estate data API typically transfers real estate data from the MLS to a real estate application or website.

Does Amazon marketplace have an API? ›

The AWS Marketplace Catalog API service provides an API interface to manage AWS Marketplace for your AWS organization or AWS account. For approved sellers, you can manage your products programmatically, including the self-service publishing capabilities on the AWS Marketplace Management Portal .

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