U.S. Pinterest reach by income 2021 | Statista (2024)

Table of Contents
Percentage of U.S. adults who use Pinterest as of February 2021, by annual household income Other statistics that may interest you Other statistics that may interest you Statistics on Statistics Topics FAQs

Skip to main content

  • Popular Statistics
  • Topics
  • Markets
  • Reports
  • Market Insights
  • Consumer Insights
  • Company Insights
  • eCommerce Insights
  • Daily Data
  • Content & Design
  • Research projects
  • Ask Statista
  • Business Plan Export
  • Statista R

    • Published by

    Aug 1, 2022

    As of February 2021, 21 percent of respondents in the United States who were using Pinterest said that they earned 30,000 U.S. dollars or less. A further share of 40 percent stated that their household income was over 75 thousand U.S. dollars.

    Percentage of U.S. adults who use Pinterest as of February 2021, by annual household income

    Annual household incomeReach
    Under $30,00021%
    $30,000-$50,00033%
    $50,000-$75,00029%
    $75,000+40%

    Loading statistic...

    Share this statistic

    Embed this statistic (FAQ)

    Download

    Source

    Show detailed source information?
    Register for free
    Already a member?
    Log in

    Release date

    April 2021

    More information

    Region

    United States

    Survey time period

    January 25 to February 8, 2021

    Age group

    18 years and older

    Method of interview

    Telephone interview

    Citation formats

    U.S. Pinterest reach by income 2021 | Statista (6)

    Stacy Jo Dixon

    Research expert covering social media usage worldwide

    Get in touch with us now

    Profit from additional features with an Employee Account

    Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header.

    Register now

    U.S. Pinterest reach by income 2021 | Statista (7)

    Profit from the additional features of your individual account

    Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set statistic alerts) please log in with your personal account. If you are an admin, please authenticate by logging in again.

    Login

    U.S. Pinterest reach by income 2021 | Statista (8)

    To access this feature you need a StatistaAccount

    Already have an account? Login

    You need one of our Business Solutions tousethisfunction

    • Immediate access to statistics, forecasts & reports
    • Usage and publication rights
    • Download in various formats

    Already have an account? Login

    Statista Accounts: Access All Statistics. Starting from $2,388 USD/Year

    Basic Account

    Get to know the platform

    You only have access to basic statistics.

    Starter Account

    The ideal entry-level account for individual users

    • Instant accessto 1m statistics
    • Downloadin XLS, PDF & PNG format
    • Detailedreferences

    $199 USD/Month *

    Professional Account

    Full access

    Business Solutions including all features.

    * Prices do not include sales tax.

    Other statistics that may interest you

    Other statistics that may interest you Statistics on

    About the industry

    10

    About the region

    10

    Selected statistics

    3

    Other regions

    10

    Related statistics

    10

    Further related statistics

    2

    Further Content: You might find this interesting as well

    Statista Accounts: Access All Statistics. Starting from $2,388 USD/Year

    Learn more about how Statista can support your business.

    Menu

    U.S. Pinterest reach by income 2021 | Statista (2024)

    FAQs

    U.S. Pinterest reach by income 2021 | Statista? ›

    Pinterest usage reach in the United States 2021, by household income. As of February 2021, 21 percent of respondents in the United States who were using Pinterest said that they earned 30,000 U.S. dollars or less. A further share of 40 percent stated that their household income was over 75 thousand U.S. dollars.

    Read On ›
    How many people in the US use Pinterest? ›

    Pinterest: number of users in the United States 2019-2026

    In 2023, the social sharing platform Pinterest reached 86.8 million monthly users in the United States, up from 82.3 million users in 2019. Pinterest is a popular platform to share image-based content like recipes, fashion, or DIY and hobby-related items.

    Discover More Details ›
    What is the audience breakdown of Pinterest? ›

    Pinterest audience and demographics statistics

    More than 3 in 4 users are women, with 17.2% of users men and 6.6% of users unspecified or identify with another gender.

    Continue Reading ›
    How to see Pinterest demographic? ›

    View Audience Insights
    1. Open the Pinterest app on your device and log into your Pinterest business account.
    2. Tap your profile picture at the bottom-right corner.
    3. Tap the chart bar icon at the top-right corner.
    4. Select Analytics.
    5. Tap Audience at the top of the screen.

    See Details ›
    What gender uses Pinterest the most? ›

    Pinterest gender demographics
    • 76% of Pinterest's user base is female. Given that 76% of Pinterest's user base is female, content should cater heavily towards interests commonly associated with female-identifying people without stereotyping. ...
    • Women are much more likely to use Pinterest than men.
    May 3, 2024

    Find Out More ›
    How much income from Pinterest? ›

    Pinterest Virtual Assistant: As a Pinterest virtual assistant, you can earn around $500 or more per client per month. This involves helping bloggers and business owners grow their presence on Pinterest by designing pins, creating pinning schedules, and more.

    Tell Me More ›
    Is Pinterest popular in USA? ›

    Popular with all age groups

    In the US, we reach: 46% of people ages 18-24. 40% of people ages 25-34. 39% of people ages 35-44.

    Show Me More ›
    Which country uses Pinterest the most? ›

    According to recent data ranking Pinterest users by country, the United States is home to the highest number of Pinterest users, with 89.9 million. For a clearer perspective, this is lower than the number of Instagram and TikTok users there, which total around 170 million and 150 million, respectively.

    Explore More ›
    What percentage of Gen Z use Pinterest? ›

    Gen Z is our fastest growing audience,2 making up 42% of our global user base. They're searching and saving more than other generations,4 and they're here to shop. In fact, the main reason Gen Z uses Pinterest is to find information about products or brands.

    Continue Reading ›
    How to target US audience on Pinterest? ›

    Target an existing persona audience
    1. Log in to your Pinterest business account.
    2. Click the hamburger icon at the top-left of the page.
    3. Under Create, click Create campaign.
    4. Click Manual Campaign, then Get Started.
    5. At the left-side navigation, click New ad group.
    6. At the left-side navigation, click Targeting.
    More items...

    Show Me More ›

    How big is the Pinterest audience? ›

    Pinterest's audience

    In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of two million users from the previous quarter.

    Read The Full Story ›
    What age group uses Pinterest the most? ›

    Pinterest age demographics 2024: a breakdown

    A recent report studying Pinterest users by age shows that the age range with the highest number of Pinterest users is 25 to 34. As many as 30% (or close to one in three) of Pinterest users worldwide fall into this category.

    See Details ›
    Why do girls like Pinterest so much? ›

    Creating your dream life on a Pinterest board is the typical behavior of a young woman on Pinterest. The app allows individuals to get creative by visualizing life goals for themselves, finding inspiration for home decor or fashion, and generating ideas for their next great party.

    Get More Info Here ›
    Does Gen Z use Pinterest? ›

    “Gen Z is Pinterest's fastest growing audience and represents over 40% of the platform's global monthly active users,” says Rachel Hardy, Pinterest's director of consumer product marketing. She explains that Gen Z's momentum on the platform has increased in the past year especially.

    Continue Reading ›
    Who is the most famous on Pinterest? ›

    With over 15 million followers, Joy Cho, aka Oh Joy!, is the most popular person on Pinterest. This top Pinterest influencer curates one of the platform's top Pinterest boards, “Recipes,” which has 6.57 million followers. This board is filled with colorful, mouthwatering treats.

    View More ›
    Which country most use Pinterest? ›

    According to recent data ranking Pinterest users by country, the United States is home to the highest number of Pinterest users, with 89.9 million. For a clearer perspective, this is lower than the number of Instagram and TikTok users there, which total around 170 million and 150 million, respectively.

    View Details ›
    Is Pinterest the 14th largest social network in the world? ›

    482 Million Active Users

    Pinterest currency has 482 million active users and is considered the 15th largest social media network in the world right now.

    See More ›
    How many people use Pinterest yearly? ›

    Pinterest had 465 million active users in 2023, an increase of 7.3% on the previous year.

    Learn More ›
    Top Articles
    The Distributional Impact of the Tax Cuts and Jobs Act over the Next Decade
    37 Things to Reuse and Recycle To Save Money
    San Antonio Aquarium San Antonio
    The Best Restaurants In Pisa Tuscany
    Latest Posts
    41 Christmas Crafts To Sell And Make Holiday Cash TODAY
    33 Dirty Ways to Make Money (Totally Legal!) - MoneyPantry
    Article information

    Author: Carlyn Walter

    Last Updated:

    Views: 6773

    Rating: 5 / 5 (50 voted)

    Reviews: 89% of readers found this page helpful

    Author information

    Name: Carlyn Walter

    Birthday: 1996-01-03

    Address: Suite 452 40815 Denyse Extensions, Sengermouth, OR 42374

    Phone: +8501809515404

    Job: Manufacturing Technician

    Hobby: Table tennis, Archery, Vacation, Metal detecting, Yo-yoing, Crocheting, Creative writing

    Introduction: My name is Carlyn Walter, I am a lively, glamorous, healthy, clean, powerful, calm, combative person who loves writing and wants to share my knowledge and understanding with you.