The 70-20-10 Rule for Leadership Development (2024)

What’s the 70-20-10 Framework?

A research-based, time-tested, classic guideline for developing managers, the 70-20-10 rule emerged from over 30 years of our Lessons of Experience research, which explores how executives learn, grow, and change over the course of their careers.

According to the 70-20-10 rule, leaders learn and grow from 3 types of experience, following a ratio of:

  • 70% challenging experiences and assignments
  • 20% developmental relationships
  • 10% coursework and training

The underlying assumption of the 70-20-10 rule is that leadership can be learned— that leaders are made, not born.

We believe that today, more than ever, a manager’s ability and willingness to learn from experience is the foundation for leading with impact.

Go Beyond the 70-20-10 Rule With Experience-Driven Development

The 70-20-10 framework seems simple, but you need to take it a step further. All experiences aren’t created equal.

Which experiences contribute the most to learning and growth? And what specific leadership lessons can be learned from each experience?

To help you (and your boss or direct reports) match your learning needs to the experiences most likely to provide that learning, we’ve researched and mapped out the links between experiences and lessons learned.

We’ve studied on-the-job learning and experience-driven talent development extensively, and we even extended our long-standing findings (rooted in U.S.-based corporations) to a global audience. Our researchers collaborated with organizations in India, China, and Singapore to extend what we know about how leadership is learned.

The 70-20-10 Rule for Leadership Development (1)

Sources of Leadership Learning From Experiences

Our research across China, India, Singapore, and the U.S. has found that there are important similarities and differences in the way leadership is learned from experiences. But, from our studies of these 4 countries, 5 universally important sources of leadership learning stand out:

  1. Bosses and superiors
  2. Turnarounds
  3. Increases in job scope
  4. Horizontal moves
  5. New initiatives

Additionally, each respective country draws from 2 unique primary sources of leadership:

  • China: personal experiences and mistakes
  • India: personal experiences and crossing cultures
  • Singapore: stakeholder engagements and crises
  • United States: mistakes and ethical dilemmas

Among the leadership lessons learned from experiences, all 4 countries rank these 3 as universally important: managing direct reports, self-awareness, and executing effectively.

To adapt and grow, leaders need to be constantly involved in new experiences and challenges that foster learning. Some of these new opportunities will come their way through new jobs, crises, or significant challenges.

But it isn’t necessary to change jobs to find powerful learning experiences in the workplace. And in any job situation, leaders need to seek out or strengthen relationships with bosses, mentors, and peers that will contribute to their own growth in leadership.

At CCL, our work with the 70-20-10 framework rule reveals the power of putting experience at the center of talent management. It’s an approach that emphasizes the pivotal role of challenging assignments in attracting, developing, and retaining talent — and at the same time, highlights how the power of on-the-job experience is enhanced when surrounded by developmental relationships and formal learning opportunities.

In fact, our research on the 70-20-10 rule shows that challenging assignments are the primary source of key learning experiences in managerial careers.

The Amplifier Effect of the 10% for Coursework & Training in the Classic 70-20-10 Framework

What about coursework and training? Although it’s seen as contributing just 10% to a leader’s development, well-designed coursework and leadership training programs have an amplifier effect — clarifying, supporting, and boosting the other 90% of your learning. A program module that incorporates tools and experiential practice sessions can help managers become more effective learners and leaders.

The 70-20-10 rule reveals that individuals tend to learn 70% of their knowledge from challenging experiences and assignments, 20% from developmental relationships, and 10% from coursework and training. Skilled training specialists can help an organization establish a shared knowledge base and align its members with respect to a common leadership vision and the 70-20-10 rule.

Ready to Take the Next Step?

Build the most effective 10% possible for the coursework and training in your team’s 70-20-10. Partner with us to build critical leadership skills needed in your organization. Learn more about our Talent Development solutions.

The 70-20-10 Rule for Leadership Development (2024)

FAQs

The 70-20-10 Rule for Leadership Development? ›

The 70-20-10 rule reveals that individuals tend to learn 70% of their knowledge from challenging experiences and assignments, 20% from developmental relationships, and 10% from coursework and training.

What is the 70 20 10 development strategy? ›

As the 70-20-10 name implies, the learning model calls for 70 percent of development to consist of on-the-job learning, supported by 20 percent coaching and mentoring, and 10 percent classroom training.

What is the 70 20 10 competency model? ›

70 percent of learning comes from experience, experiment and reflection. 20 percent derives from working with others. 10 percent comes from formal interventions and planned learning solutions.

What is the 70 20 10 learning principle? ›

In fact, it states that: 70% of learning happens through on-the-job experience. 20% of learning happens socially through colleagues and friends. And 10% of learning happens via formal training experiences.

How do you write a 70/20/10 development plan? ›

A 70 20 10 development plan prioritizes on-the-job learning as it accounts for 70% of learning and development. Then mentoring with colleagues and superiors, which accounts for 20%, and finally, formal learning making up the last 10%.

Is the 70/20/10 learning model still relevant? ›

Limitations and criticisms. Of course, the model comes with flaws. Especially for those who, thanks to the colossal amount of information available online, rely on internet-led, informal training. For them, this new focus inevitably skews the 70:20:10 ratio and renders the model obsolete.

What is the 70 10 10 rule? ›

This principle says for each dollar you earn or are given, you should save 10%, share 10%, invest 10% and spend 70%.

What are the advantages of 70:20:10 model? ›

Advantages
  • Empowers employees: Applying the 70:20:10 model gives employees more learning autonomy, which is very important for adult learners. ...
  • It's practical: Focusing on experiential learning means that employees learn valuable new skills and ways to apply them instead of just boning up on theory.
Aug 31, 2023

What is the 70 20 10 color rule? ›

Use Three Colors: The 70/20/10 Rule: This rule of three is as easy as choosing one neutral color, one rich color, and one accent color. To make this work, use the lightest color for 70 percent of the room's décor, the second lightest for 20 percent, and the boldest for 10 percent.

Where does the 70:20:10 model of learning and development propose that 70% of a person's development comes from? ›

The 70/20/10 learning model is a learning and development model which suggests that 70% of learning happens through practical experience, 20% happens through social interactions and 10% happens through formalised learning programmes.

What is the 70/20/10 learning model in Harvard Business Review? ›

In this article, the authors recommend a “70/20/10” learning model, in which only 10% of learning comes from formal instruction (education), 20% from social learning or mentorship (exposure), and 70% from hands-on, experiential practice with feedback (experience).

What is the 20 40 80 rule in learning? ›

20/40/80 Rule—We remember 20 percent of what we hear, 40 percent of what we hear and see, 80 percent of what we hear, see and do. Learners remember more when visual aids support verbal instruction. Adults remember best when they practice the new skill.

What type of learning comes from the 70% of the 70:20:10 model social learning? ›

70% Of Learning Is Experiential

This learning is informal, typically self-directed, and enables employees to learn through on-the-job experiences. It's beneficial for employees as it allows them to explore and refine their job-based skills.

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