Robo-Advisors Pros and Cons - Just Start Investing (2024)

For those of you going through the investor bootcamp, welcome to your next lesson robo-advisors! In the previous lesson, you learned all about retirement accounts. Today, you’ll be learning how to take the investing easy road with robo-advisors.

Robo-advisors might not be as inherently exciting as the 1966 Western Classic starring Clint Eastwood, but they are certainly more modern. 42 years after the debut of this Eastwood blockbuster, the first Robo-Advisor came onto the scene. And 11 years after that, we’re stealing the title of that movie classic to create our own Hollywood film (article), starring Robo-Advisors Pros and Cons.

So grab your popcorn, fill up your 48oz cup of soda, and silence your cell phones – we’re embarking on a journey that every modern investor should complete.

This post was written in partnership with The Money Mix.

The Good, The Bad, And The Ugly – Pros and Cons Robo-Advisors Edition.

Ever wonder why robo-advisors are getting so popular? And what the catch is (there is always a catch…)?

Well, you’re in the right spot.

We’ll start at the beginning, with some character development of our lead star: robo-advisors. And then dive into the three parts of this blockbuster article:

• Part 1: The Good; The Pros of Robo-Advisors.
• Part 2: The Bad; Things Robo-Advisors Could Improve.
• Part 3: The Ugly; What We Can’t Stand About Robo-Advisors.

New Robo Advisors seem to be popping up a lot these days. You know how that is, right? It’s popular, it’s getting traction, so everyone wants to dive in.

Betterment was among the first. Schwab jumped in soon after. Since then, we’ve seen numerous players enter the market – Wealthfront, M1 Finance, Wealthsimple, Ellevest, Blooom, Personal Capital, and SoFi, to name a few.

But before comparing the various number of options out there, we’ll start with the basics.

What Is A Robo-Advisor?

Robo-advisors strutted onto the scene in 2008, like how Tom Cruise struts away from explosions in almost every one of his movies.

Or in this case, bikes away.

During a global recession, the first robo-advisor was created in 2008. And they have only been gaining in popularity ever since then.

Robo-advisors are online platforms that do 99% of the work for you when it comes toinvesting. Most will ask you to complete a series of questions before opening an account. Then, the robo-advisor will automatically select investment vehicles for you based on your answers.

Behind the scenes, robo-advisors are employing an algorithm that buys and manages investments for you – optimizing and reallocating your portfolio to match your goals.

They have been gaining in popularity recently due to their efficiency, low costs, and easy-to-use online interfaces. Below you’ll find a complete list of the pros and cons of robo-advisors, starting with…

Robo-Advisors: The Good

There is plenty of good to find with robo-advisors. But overall, we’ve seen most of the benefits of robo-advisors revolve around one thing: simplicity.

Simplicity.

Robo-advisors make your life easier in a lot of ways. Just likecredit cardssimplified the buying of goods and exchanging of cash, robo-advisors have simplified investing. And they didn’t take any shortcuts while doing it, either.

Most of the time, the benefits they offer are things that financial advisors couldn’t do (or would charge an arm and a leg to do for you).

Easy Set-Up

It’s straightforward to get started with a robo-advisor. Most operate the same – to open an account with them, you first need to answer a set of questions.

Luckily, the questions are usually pretty straightforward. They revolve around either getting:

1. Personal Details:like your email and date of birth, so that they can open accounts on your behalf.
2. Investing Details:like what your goals are and when you want to retire, so that they can optimize your accounts to fit your needs.

In most cases, you answer these basic questions. Then, the robo-advisor does the rest. That’s much simpler (and less time consuming) than trying to do it all on your own.

Ongoing Management

Of course, robo-advisors will manage your assets for you ongoing. I mean, that’s the whole point of getting started with them in the first place!

Once your portfolio is set up (which they do based on the guidance from your initial questions), they will continue to manage your portfolio. As you age and your investing goalschange, they will change your portfolio.

Plus, they usually offer a sleek online platform for you to track your progress as you go.

Tax Optimization

The most complex service that most robo-advisors offer is tax optimization. This can take many forms, but most commonly, it is ensuring your assets are in the right accounts and tax loss harvesting. Arguably, this is the most complicated of the pros and cons and robo-advisors.

Asset Location:Smartly investing your assets across your accounts can save you money in taxes over time. Robo-advisors typically put tax-advantaged investments in taxable accounts where they can and vice versa. Let’s say you have an asset that is not taxed (like a municipal bond). They will ensure that it is not sitting in a Roth IRA and wasting the tax benefit that a Roth IRA provides.

Tax Loss Harvesting:Tax-loss harvesting can save you money when investments decline in value. Put simply, if you invest in a broad index fundthat drops 10% one year, the robo-advisor will sell that fund and purchase a new, similar one instantly. This will allow you to write off those losses while staying invested in very similar assets the whole time.

Customer Service

Yes, their name has “robo” in it, but that does not mean there is no human touch or customer service.

Most robo-advisor companies still have real people you can chat with if needed, which I find reassuring. And, some even offer professional advice as needed (though, it usually comes with an added cost).

Fund Selection

Last but not least for the pros on the list of pros and cons of robo-advisors: the fund selection within robo-advisors most of the time is very good.

Very good, meaning it’s full of low-cost index funds or ETFs, which is what I (and a lot of people) would be investing in on my own anyway.

For example, Betterment is full of funds from Vanguard and Charles Schwab, which are two of the leading companies in offering low-cost index funds and ETFs. Both offer funds with expense ratio fees below 0.05% (which equates to just $5 in fees annually per $10,000 invested)!

Robo-Advisors: The Bad

It’s not all roses and butterflies in the Wild West, and it ain’t that here either. Robo-advisors have their downfalls, and we’re entering the thick of the plot now!

What comes with simplicity is usually a lack of customization and detail. And in the case of robo-advisors, the result is no different. Here are three cons to balance out our list of the pros and cons of robo-advisors.

Lack Of Customization

When you sign up for a robo-advisor, you are essentially signing away your right to customize and build your portfolio. Sure, they have a good selection of funds under their belt. However, they don’t have nearly the full range you would have if you were investing on your own.

On top of that, robo-advisors are deploying simple strategies. And while these simple strategies are great for 90% (or more) of investors, it means that you can’t easilyinvest in real estateor other sectors that might interest you.

For better or worse,you get locked into their plan (for the most part).

Lack of Advice

Though Betterment and other Robo-Advisors now offer CFP®s (certified financial planners) for an additional fee, the planning they do is limited. If you’re looking for an ongoing relationship with someone who can guide you, it will be hard to find at most Robo-Advisors.

I’ll offer my suggestion on the best place to get advice shortly.

Lack Of Detail

There is also an inherent lack of detail when it comes to robo-advisors. Yes, that short survey you complete when opening up an account is easy and straightforward, and that comes with a tradeoff.

How much can a robo-advisor learn about you in a few questions?

Can they get your investment strategy right with such little information?

For most people, yes, I believe they can. But there is a risk in the lack of the detail that they request and operate on.

Robo-Advisors: The Ugly

We made it – the final scene.

The horses are tired — our guns out of ammo. The wild west adventure ends here.

Luckily, there is only one ugly truth with it comes to robo-advisors, and it is theircost.

The Cost

Look, robo-advisors are a steal compared to most financial advisors and actively managed mutual funds. In this case, the “ugly” call out is relative to all of the other items considered above.

The cost is the worst thing about robo-advisors, but it isn’t always a deal-breaker.

Most robo-advisors charge about 0.25% for their services. Of course, the fee varies by company, but it’s a good rule of thumb and average.

With a fee of 0.25%, on every $10,000 the robo-advisor manages, they charge $25. That’s how the firms make money and keep the lights (servers?) on.

Compared to an actively managed fund that charges 1% or more, this is a steal, as I mentioned.

But compared to investing on your own, this is a real cost that can add up.

When investing on your own, if done wisely (through Schwab, Vanguard, or another reputable online broker), you’ll face fees of around 0.10%. If that. There are many funds out there charging 0.03% or lower.

That’s less than half the cost of what a robo-advisor will charge in management fees. And the worse part is, the robo-advisor willalsocharge you for the fund fees.

So, if you’re invested in funds with an average of 0.10% fees, in our example, the robo-advisor will charge you 0.35% (0.25% management fee + 0.10% funds fees).

Now you have to decide – does the value that robo-advisors bring (“the good”) outweigh the costs (“the bad” and “the ugly)?

How To Get Started With Robo-Advisors

In my opinion, robo-advisors can often be worth the cost. Especially for new investors or for someone who wants to take a hands-off approach.

As we mentioned, getting started with robo-advisors is easy. Some of our favorite robo-advisors are discussed below, each with various pros and cons associated with them.

Betterment

Bettermentlaunched in 2010 and was one of the first robo-advisors to explode on the scene. They state their mission is to “Help People Live Better.” It’s a little corporate-y. But they certainly live up to it by providing best-in-class investing resources to the masses.

Betterment works the typical robo-advisor (as described above). New investors answer a short series of questions to allow Betterment to set up and manage their investments ongoing.

It’s a very hands-off approach for investors. That approach makes it great for new investors. It may also be suitable for those who don’t want to spend a lot of time worrying about reallocating their portfolio.Betterment does that andoptimizes your portfolio for taxes.

Betterment also works on various individual accounts, from personal brokerage accounts to Roth IRAs.

You can find a full review of Betterment here.

Wealthfront

Wealthfront is extremely similar to Betterment.

They launched around the same time, have the same management fee (0.25%), and boast that they can provide tax optimization savings. They’re also expanding into adjacent financial products and services (like savings accounts), and are worth checking out.

Vanguard Personal Advisor

Vanguard Personal Advisor is least “robo” of all the robo-advisors, as they offer more human touch with their service. But that comes with a cost.

Their starting fee is 0.30% (and that doesn’t get lower until you have $5 million in assets), and they have a minimum investment of $50,000. Comparatively, Betterment and Wealthfront both no minimum investments.

Note, Vanguard recently launches a new digital advisor program to more directly compete with Betterment. You can find the Betterment vs Vanguard comparison here.

Charles Schwab Intelligent Portfolio

Charles Schwab Intelligent Portfolio is unique in that it offers no management fees. However, the tradeoff there is that they typically hold a larger allocation of your funds in cash than the other robo-advisors on this list.

The opportunity cost of holding cash instead of investments can be high, and that lack of flexibility is one of the biggest downfalls of this option.

M1 Finance

M1 Finance is one of the newer robo-advisors on the market, but they differ from the others in a few ways.

For one, it’s free. Similar to Schwab, there is no management fee associated with their robo-advisor services.

Second, while they offer some tax optimization, they do not offer the full tax-loss harvesting capabilities that their counterparts do.

Last, M1 Finance does not force you to hold any money in cash. So you don’t have the opportunity cost of having funds sitting on the sideline.

Blooom

Blooomis a robo-advisor designed for 401(k)s and some types of IRAs.

It was started a few years ago by a couple of Wall Street guys. Don’t let that scare you away. They founded the company because they were fed up with Wall Street and what they were currently offering (or not offering) to the everyday investor.

But here, take it straight from them (the video is 3 mins and worth a quick watch):

So Blooom was created, and provides two main offerings:

1. Free 401(k) Analysis
2. Ongoing 401(k) Management

Free 401(k) Analysis

Blooom can connect to your 401(k) to review your account and could provide actionable tips on how to optimize your 401(k).

• Price: Free.
• Expense Ratio: None. No hidden fees.
• Account Minimum: $0
• Services: 401(k) analysis, which provides:
  • Diversification recommendation.
  • Fee check-up – reveals the investment fees for the funds you’re invested in.
  • Other red flags – like being invested in company stock.
  • Retirement tracking snapshot – projection tool to help you check and see if you areinvesting enough in your 401(k).

Ongoing 401(k) Management

Blooom also offers ongoing 401(k) management, so you can take a more hands-off approach and let them take the wheel. This service is similar to what Betterment and other traditional robo-advisors do, and they offer three different pricing tiers:

• Essentials: $45 per year
• Standard: $120 per year
• Unlimited: $250 per year

You can find a full review of Blooom here.

Alternatives To Robo-Advisors

Yes, this story has been entirely focused on robo-advisors so far, but there are a few other investment alternatives that deserve at least a supporting role in this feature.

Invest with Round

Round is an active investment platform that gives everyone access to Wall Street professionals. We could debate about active vs passive management all day, but the best part about Round is they waive their fees if your portfolio declines.

Round puts their money where their mouth is.

Do It Yourself Investing

Managing your investments will almost always be the most affordable way to invest. It’s also the most time-consuming. And not everyone has the desire, motivation, or knowledge to do so. I’ve written a post that may help any readers who want to get started doing their own investing –complete guide to index investing for beginners.

Note:The following section on hiring a financial advisor represents The Money Mix’s views.

Hiring A Financial Advisor

Hiring a financial advisor is expensive, and not often recommended by me, but it is an option nonetheless.

A financial advisor is typically more expensive than a robo-advisor, and is certainly more expensive than investing on your own. Though, for more complex personal finance needs, they can help take some of the stress out of managing your money.

Closing Credits – Robo-Advisors Pros and Cons

That concludes our epic sequel to the western classic!

What we lacked in shootouts and dramatic sunsets, we hopefully made up with useful information! You are now ready to navigate the Wild West that is the world of robo-advisors!

If you’re part of the investor bootcamp, stay tuned for your next lesson on peer-to-peer lending!