Rebrand for a Forex Trading Company - Fintech Design Agency UK (2024)

• Brand creation
• Campaigns
• Website design and development
• Fintech design
• Website re-design
• Rebrand

A successful rebrand to increase their global market position.

ActivTrades is a global trading company which was an established company in central Europe, looking to break into the UK market.

Form were approached by ActivTrades with the clear goal of improving the company's visibility, customer base and brand awareness in the UK.

We had done an initial review of the company looking at many areas of ActivTrades and came up with a series of updates across their marketing business.

The existing brand identity ActivTrades used was inconsistent in design across media formats with mixed messaging.

This required a more consistent approach to all their marketing touch points.

We kicked off by designing a new brand identity, modern in its appearance, using a clean and uncluttered design. The graphics designed allow for interchangeable visuals without dilution of the brand identity. This allowed us to produce targeted campaigns to different areas of the business, whether customer service, offers and promotions, or general brand awareness of ActivTrades.

The next phase of the rebrand was the design of a new website which would allow the user to find information easily, improve onboarding of clients and client conversion rates.

Working with the internal development team of ActivTrades, we produced a series of prototype designs for each of the website pages. This included the new brand style, clear call to actions and promoting the companies USPs front and centre.

The global online trading sector is a congested world with established long serving companies holding top positions in many areas.

We had to create an advertising campaign for ActivTrades which focused on their main USP - customer service.

Trading clients need to know the company they are trading with is trustworthy. It also has to be transparent and be on-hand to assist when required. We created an advertising campaign to raise awareness of ActivTrades' award winning customer service. The campaign was run on Google ads, nationwide press and industry specific trading magazines and websites.

The new brand identity was also applied across various other marketing material. This included company brochures, reports, factsheets and educational material.

It’s always a delight to see clients you have worked with succeed and ActivTrades was a great success for Form Agency.

During out time working with ActivTrades the company was ranked as the fastest growing online Forex broker in the UK Investec Top 100 Index. Other achievements included a turnover increase of 52%, company staff growth of 30% and 5 new regions opened globally to expand the ActivTrades brand.

ActivTrades saw its leadership in the trading industry recognised by a number of international awards:

Germany

Best Forex Broker at the World of Trading Awards

Middle East

Best Forex customer service – Jordan Forex expo and awards (JFEX)
Best Retail FX Broker & Most Secured FX Broker – Investment Opportunities and Wealth Management Conference (Dubai)
Fastest Growing FX Provider – Forty Currency Markets and Oil and Gold Forum in Riyadh, Saudi Arabia Middle East.
Best Automated Trading Platform – MENA 12th FX Show Management Fund and Investment Opportunities.

Russia

Best Online Forex Broker in the UK – Masterforex-V

“Form Agency have proven to be very creative and proactive. They have been able to deliver in extremely short periods of time. Always ready to receive and give quick feedback, they are a valuable and reliable partner to our business.”

Alex Pusco – CEO ActivTrades

““I’ve been working with Form Agency for nearly 3 years, I’m very happy with our collaboration. Form Advertising are remarkably professional and deliver products to the highest standard. I couldn’t recommend them more.””

Alessandro Gho – Marketing Director at ActivTrades PLC

ActivTrades is a global online broker that offers a wide range of financial products, including forex, CFDs, spread betting, and futures.

The company was founded in 2001 and is headquartered in London, UK, with additional offices in Milan, Sofia, Nassau, and Dubai.

One of the key features of ActivTrades is its focus on providing clients with low spreads and commissions. This allows traders to access markets at competitive rates. The company also offers a range of trading platforms, including the popular MetaTrader 4 and MetaTrader 5 platforms, as well as its own proprietary platform, ActivTrader.

ActivTrades is regulated by several financial authorities. This includes the Financial Conduct Authority (FCA) in the UK, the Securities Commission of the Bahamas (SCB), and the Dubai Financial Services Authority (DFSA). This regulatory oversight ensures that ActivTrades adheres to strict standards of conduct and provides a safe and secure trading environment for its clients.

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