Real Estate Marketing Archives (2024)

FAQs

What do realtors struggle with the most? ›

Some states present more hurdles than others due to high living standards, low average salaries, strict licensing barriers, or depressed home values. The worst states to be a real estate agent include Hawaii, California, New York, New Jersey, and Florida.

1) Fear of rejection.

This is often the first thing to come to mind when realtors are asked to share their biggest fear, especially for those agents who are new to the industry. It's a scary thing to put yourself out there—to go door-knocking or cold-calling.

An Engaging Personality

A good real estate agent doesn't just sell properties – they sell themselves. It's important to show your real personality. People will respond to you if you have a great attitude, are personable and honest, have confidence in your abilities, and are interested in helping them and others.

1. Uncertainty about real estate market. This is perhaps one of the biggest uncertainties realtors have to deal with on a daily basis. Every realtor is worried about not being able to sell their properties and how it will affect his or her commissions at the end of the month.

How many agents do buyers interview? According to the National Association of Realtors, 71% of buyers interviewed at least one real estate agent during their home search, while 90% of buyers will use their agent again or recommend their agent.

The difficulty of the real estate exam varies by state, but the California real estate exam is known to be one of the most difficult. In fact, the pass rate for the California real estate exam in the last two years was under 50%, which means it's incredibly competitive and difficult to pass.

How long do most people study for real estate exam? ›

You should study for the real estate exam for at least several weeks before your test date. The whole point of taking your pre-licensing courses is to prepare you, first for the exam, and then for your work as an agent, so really, you should be thinking of your courses as exam prep time as well.

Best real estate company for new agents: Keller Williams

KW is known industry-wide as having some of the most comprehensive training programs for new agents. This is reflected in the split and franchise fee.

The four Ps are product, price, place, and promotion. The concept of the four Ps has been around since the 1950s. As the marketing industry has evolved, other Ps have been identified: people, process, and physical evidence.

A real estate marketing plan is a document that outlines your sales goals for the year by establishing a detailed budget, your target audience, marketing and advertising plans, and other strategies to grow your business.

The housing shortage.

The U.S. continues to face severe housing shortages, which has been pinned on decades of underbuilding. Research from the National Association of REALTORS® and Rosen Consulting put the housing deficit at 5.5 million units.

Quality of leads. Time it takes from the time they accept/have an offer accepted to the time the mortgage loan closes. Cost of getting a good lead. Lead/Customer lack of loyalty (i.e., showing someone 10 houses, then having that someone buy with another agent 2 weeks later).