NFT Market Aggregators: How popular are they and what is their significance to less popular marketplaces? (2024)

Coin Rivet

·3 min read

What are Aggregators?

NFT market aggregators are platforms that allow users to browse and discover NFTs from multiple different marketplaces. These aggregators consolidate listings of NFTs from marketplaces, making it easier for users to find and purchase NFTs and saving time and effort for users from comparing the listings across multiple different marketplaces.

Aggregators also allow traders to batch buy NFTs across collections and marketplaces in one single transaction, thus saving user’s time and gas fees if they are buying more than one NFTs.

Aggregator Share in NFT Trading Volume

NFT Market Aggregators: How popular are they and what is their significance to less popular marketplaces? (1)

Figure 1 – Market Share of Aggregator Trades in all NFT Trading Volume on Opensea, Looksrare and X2Y2 Since Genie.xyz launch (Wash Trading Filtered) Source: Footprint Analytics @Hanson502

The first ever NFT aggregator, Genie.xyz, was launched on 17th of November 2021. Figure 1 shows the volume share of aggregator trades in the NFT market after the first aggregator ‘Genie.xyz’ became live in November. The data includes Blur.io, Gem.xyz and Genie.xyz aggregators and Opensea, X2Y2 and LooksRare marketplaces. Wash trading transactions are filtered.

As we can see from Figure 1, aggregators make up 4.49% of the NFT volume. This indicates that aggregators are not really widely used among NFT buyers, even though it has better functions than marketplaces. If we include wash trading transactions as shown in Figure 2, aggregators only make up 2.3% of all volume on the marketplaces since Genie.xyz was launched.

NFT Market Aggregators: How popular are they and what is their significance to less popular marketplaces? (2)

Figure 2 – Market Share of Aggregator Trades in all NFT Trading Volume on Opensea, Looksrare and X2Y2 Since Genie.xyz launch (Without Wash Trading Filtered) Source: Footprint Analytics @Hanson502

However, wash trading transactions are also spotted in trades through aggregators. 7.43% of the volume of aggregators are detected as wash trading transactions. Please keep in mind that when wash trading transactions are filtered in Figure 1, the wash trading transactions through aggregators were removed as well.

NFT Market Aggregators: How popular are they and what is their significance to less popular marketplaces? (3)

Figure 3 – Wash Trading Volume % of all Aggregator Transactions Source: Footprint Analytics @Hanson502

Aggregator Usage in Marketplaces

Figure 4 – Aggregator Volume % of all Opensea NFT transactions since Genie.xyz launch (Wash Trading Filtered) & Wash Trading % of all aggregator transactions of Opensea. (Source: Footprint Analytics @Hanson502)

In terms of volume, only 3.24% of NFT purchases on Opensea is transacted through aggregators. Being the most popular marketplace, Opensea does not need to rely on aggregators to increase their NFT listings exposure to NFT buyers. Almost all aggregators trades on Opensea are normal transactions, people are not using aggregators to wash trade on Opensea.

NFT Market Aggregators: How popular are they and what is their significance to less popular marketplaces? (5)

Figure 5 – Aggregator Volume % of all LooksRare NFT transactions since Genie.xyz launch (Wash Trading Filtered) & Wash Trading % of all aggregator transactions of LooksRare. (Source: Footprint Analytics @Hanson502)

In terms of volume, 11.1% of NFT purchases on LooksRare is transacted through aggregators. Being the second popular marketplace, LooksRare relies more on aggregators than does Opensea.

NFT Market Aggregators: How popular are they and what is their significance to less popular marketplaces? (6)

Figure 6 – Aggregator Volume % of all X2Y2 NFT transactions since Genie.xyz launch (Wash Trading Filtered) & Wash Trading % of all aggregator transactions of X2Y2. (Source: Footprint Analytics @Hanson502)

In terms of volume, 34.4% of NFT purchases on X2Y2 is transacted through aggregators, that is ⅓ of volume on X2Y2 after wash trading is filtered. Moreover, Figure 6 shows that 25% of aggregator volumes on X2Y2 are wash trading transactions. Wash traders are using aggregators to wash trade on X2Y2.

NFT Market Aggregators: How popular are they and what is their significance to less popular marketplaces? (7)

Figure 7 – Trading statistics of all X2Y2 NFT transactions since Genie.xyz launch (Wash Trading Filtered) (Source: Footprint Analytics @Hanson502)

Looking at Figure 7, X2Y2 has more NFT transactions through aggregators than direct transactions on its marketplace. The average value per aggregator transaction on X2Y2 is way smaller than direct transactions. This is because NFT wash traders are trading low value NFTs repeatedly to create a false sense of volume and liquidity for NFT collections they launched, resulting in relatively low price transactions with high transaction frequencies.

Takeaways

  • The overall data of aggregators is telling us that they are not really widely used among NFT buyers

  • Aggregator purchases make up a larger proportion of trading volume in less popular marketplaces than in popular marketplaces such as Opensea.

  • X2Y2 relies most on aggregators and people are also using aggregators to wash trade NFT collection transaction volumes on X2Y2.

This piece is contributed by Footprint Analytics community.

The Footprint Community is a place where data and crypto enthusiasts worldwide help each other understand and gain insights about Web3, the metaverse, DeFi, GameFi, or any other area of the fledgling world of blockchain. Here you’ll find active, diverse voices supporting each other and driving the community forward.

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NFT Market Aggregators: How popular are they and what is their significance to less popular marketplaces? (2024)

FAQs

What are NFT marketplace aggregators? ›

In simple words, an NFT marketplace aggregator is a platform that allows users to easily trade NFT collections from different NFT marketplaces without having to visit those marketplaces. NFT marketplace aggregators combine inventories from multiple NFT marketplaces into one unified interface.

What's the most popular NFT marketplace right now? ›

OpenSea. OpenSea is the leader in NFT sales. OpenSea has all sorts of digital assets available on its platform, and it's free to sign up and browse the extensive offerings. It also supports artists and creators and has an easy-to-use process if you want to create your own NFT (known as "minting").

What is the best NFT marketplace aggregator? ›

Top NFT Aggregators
#MarketTraders
1Blur Ethereum454 +2.48%
2OpenSea PRO Ethereum367 -8.25%
3Element Ethereum68 -42.85%
4X2Y2 Ethereum2 +100%
8 more rows

What are NFT marketplaces? ›

NFT marketplaces are specialized platforms that facilitate the buying, selling, and creation of Non-Fungible Tokens (NFTs), which are unique digital assets representing ownership of distinct and scarce items, both tangible and intangible.

What is the difference between NFT marketplace and aggregator? ›

In essence, NFT marketplaces are where NFTs are bought and sold, while NFT aggregators help users explore and find NFTs from multiple sources in one place.

What are the advantages and disadvantages of NFT marketplace? ›

NFT investing is helpful for establishing a clear chain of ownership over an asset, but it still includes the possibility of counterfeiting, fraud, and money laundering. The asset tokenized by the NFT may be nonexistent, duplicated, or tainted.

How many marketplaces are there for NFTs? ›

List of NFT Marketplaces. Discover 106 NFT Marketplaces across the most popular web3 ecosystems with Alchemy's Dapp Store. Also explore related collections including NFT Analytics Tools, NFT Lending Dapps, NFT Renting Dapps. Is your project missing from the list?

What is the popularity of NFT? ›

In January 2021, the search term ". nft" was 138% more popular than the average, dominating headlines. The top-level domain . nft was the world's second most popular domain for 10 months out of 12 in 2022, alongside other hot domains like .

How is the NFT market right now? ›

The global NFT market cap today is $72.53 Billion, a -1.10% change in the last 24 hours.

Is OpenSea an aggregator? ›

OpenSea Pro: the Most Powerful NFT Marketplace Aggregator.

Can an NFT be on multiple marketplaces? ›

Technically speaking, yes, you can sell your NFT on different marketplaces. But it's not the best idea and will certainly ruin your reputation.

Which NFT marketplace is best for beginners? ›

Binance NFT Marketplace

Binance is the world's largest Crypto-Exchange and has its own NFT marketplace. Binance NFT marketplace is a great platform to use if you are looking for a simple buying process. With low fees, credible projects, and artwork, you are able to buy, hold, and sell NFTs all in one place.

Why do you need an NFT marketplace? ›

Ownership Transfer: NFT marketplaces ensure the secure transfer of ownership from the seller to the buyer. This is done by leveraging Blockchain technology and smart contracts, which record and automate these transactions.

Why build an NFT marketplace? ›

Building an NFT marketplace facilitates the creation, minting, buying, selling, and trading of NFTs, which are unique digital assets representing ownership of various digital or physical items.

Why develop NFT marketplace? ›

Benefits of NFT Marketplace Development

Here are some key advantages: Ownership and Authenticity: NFTs provide proof of ownership and authenticity for digital assets, including art, music, videos, and more.

What is a marketplace aggregator? ›

Marketplace. A common name for each offering. Multiple brands under unique names. Partnership model. An aggregator in eCommerce provides a setup where each partner has the freedom and flexibility to accept or reject a service offer.

What is the structure of NFT marketplace? ›

Most NFT marketplaces revolve around these key functions: NFT creation, listing, purchase, and ownership transfer. The NFT marketplace architecture includes a dapp, Web3 wallets, NFT metadata, smart contracts, and blockchain for transparency and security.

How does an NFT marketplace make money? ›

NFT marketplaces generate revenue through various fees, such as listing fees, transaction fees, and sometimes royalties on secondary sales.

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