Country | # Of Netflix Subscribers (1000s) |
|---|
| United States | 66,700 |
| Brazil | 15,300 |
| United Kingdom | 14,100 |
| Germany | 13,200 |
| France | 10,100 |
| Mexico | 10,000 |
| Japan | 7,000 |
| Canada | 6,700 |
| Australia | 6,500 |
| India | 5,500 |
In 2013, Netflix had about 35 million subscribers worldwide. That number jumped to almost 125 million by 2018. As of 2023, there are nearly 240 million Netflix subscribers streaming TV shows, movies, comedy specials, and more through the video subscription service.
Netflix is currently available in over 190 countries. However, the service is more popular in some of these countries than in others. Here's a breakdown of the most Netflix users by country in 2023.
Netflix was founded in the U.S. in 1997, so it shouldn't come as any surprise to hear it has the most Netflix users by country in 2023. There are about 67 million Netflix users in the country.
The U.S. is, by far, Netflix's most profitable market. The company generated $31.6 billion in revenue in 2022 with over $14 billion coming from the U.S.
The fact the U.S. is Netflix's largest market won't shock anyone. But people may be surprised to hear Brazil is the second-biggest market for Netflix.
There are more than 15 million Netflix users in Brazil. Netflix brings in over $1 billion in revenue each year from Latin America as a whole.
The United Kingdom doesn't have as many Netflix users as Brazil. It comes up short with about 14 million users.
But the U.K. is the second-largest market for Netflix in terms of revenue. The company pulls in almost $1.5 billion from the UK annually.
Netflix has only been available in Germany for a decade. It has, however, already seen a huge surge in its subscriber base.Germany is home to 13 million Netflix users.
Like Germany, France has only had access to Netflix for a decade. But the streaming service's popularity has soared.France has over 10 million Netflix users.
The Rest of the Netflix Users by Country in 2023
These countries have the most Netflix users by country in 2023, but there are others hot on their heels. Mexico (10 million users), Japan (7 million users), Canada (6.7 million users), and Australia (6.5 million users) could climb this list in the coming years.
It may not be long before India starts moving up the list, too. Though it has just 5.5 million users today, Netflix has only been available in India since 2016. It might only be a matter of time before that number doubles or even triples.
Notes:
- Numbers are estimated subscriber totals, not official data.
FAQs
Netflix now has nearly 270 million subscribers after another strong showing to begin 2024. FILE - The Netflix logo is shown in this photo from the company's website, in New York, Feb.
Which country has highest Netflix users? ›
The fact the U.S. is Netflix's largest market won't shock anyone. But people may be surprised to hear Brazil is the second-biggest market for Netflix. There are more than 15 million Netflix users in Brazil. Netflix brings in over $1 billion in revenue each year from Latin America as a whole.
How many people use Netflix around the world? ›
Netflix's global subscriber count now stands at 269.6 million as of March's conclusion, fueled by a robust influx of new customers from all over the world. “With more than two people per household on average, we have an audience of over half a billion people,” the company said in its letter to investors.
What are the demographics of Netflix users? ›
Millennials will make up the largest percentage of Netflix viewers, at 50.6 million (or 29.1% of the population). This year, 13.0 million people in the US will be subscribers to Netflix's ad-supported plan in 2024.
What's coming to Netflix 2024? ›
Here's everything coming to Netflix in May 2024.
- May 1. “Blended” ...
- May 2. “A Man in Full” ...
- May 3. “John Mulaney Presents: Everybody's in LA” (Season 1) ...
- May 4. “Katt Williams: New Comedy Special (Live)”
- May 6. “Reba” (Seasons 1-6)
- May 6. “Super Rich in Korea” (Season 1)
- May 9. “Bodkin” Season 1. ...
- May 10.
Netflix expanded to 190 countries in 7 years through a combination of business strategy, technological advancements, and a focus on global availability of content.
Can I share my Netflix account with family in a different home? ›
A Netflix account is meant to be shared by people who live together in one household. People who are not in your household will need to use their own account to watch Netflix. Learn more about sharing Netflix. Account owners can buy an extra member slot and invite people outside their household to use Netflix.
How many people use Netflix in Japan? ›
Netflix Subscribers in Japan
| country | note | subscribers |
|---|
| Japan | Subscribers (Estimate) | 7,000,000 |
United States. Americans watch more television than any other country in the world. So how much do they watch? It is estimated that Americans spend 270 minutes per day watching TV.
How many countries use Netflix? ›
Company Profile. Netflix is one of the world's leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.
The Los Gatos, California, company ended March with nearly 270 million worldwide subscribers, including about 83 million in its biggest market covering the U.S. and Canada.
How many countries can get Netflix? ›
Netflix is available in over 190 countries around the world. Each country has its own catalog of original and licensed TV shows and movies. The country on your account can't be changed unless you move to a new one.
What gender watches Netflix more? ›
This data suggests that females do tend to watch more Netflix on a weekly basis when compared to males because of the higher median. Do males or females watch more Netflix?
What is the average income of Netflix users? ›
The average monthly income per paying user of Netflix worldwide is 16.64 USD. Netflix has the highest number of subscribers among all streaming services.
Who is Netflix's target customer? ›
Targeting of Netflix
Netflix's target consumers are divided into segments based on demographics, behavioural intents, and psychographic segmentation. Netflix's target clients are young adults, teens, and low-middle-income families, according to demographics.
What is Netflix strategy 2025? ›
On the company's earnings call, Netflix co-CEO Greg Peters discussed the company's decision to stop sharing quarterly paid subscriber numbers beginning in 2025. “We've evolved, and we're going to continue to evolve, developing our revenue model and adding things like advertising and our extra member features.
How many people could use Netflix at once? ›
Depending on the kind of Netflix plan you have, you can stream video on 1 to 4 devices at once. You can also create up to 5 Netflix profiles, so everyone can have their own recommendations.
How many users use Netflix at a time? ›
Here's a breakdown of how many devices can watch content on your Netflix account at once: Both the Standard with ads and Standard plans allow you to watch Netflix on two screens at the same time. With the Premium plan, you're able to watch Netflix on four screens at once.
What age uses Netflix the most? ›
75% of Netflix users in the US are between 18 and 34 years old. According to a survey conducted in August 2021, Netflix is significantly more popular among younger consumers than older generations, with 75% of 18 to 34-year-olds and 72% of 35 to 44-year-olds stating they have a Netflix subscription.
