Meet the Team | Financial Life Planning (2024)

  • Steve Braidford DipPFS MLIBFDirector & Financial Planner

    Specialising in financial planning, investing, pensions and retirement planning, Steve is a Certified Financial Adviser and has been part of the senior management teams for some of the biggest advice businesses in the UK. He’s a well-known face in the financial services community.

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    • Gareth Higton BSc (Hons) CeFA DipPFSDirector & Financial Planner

      Specialising in financial planning, investments, pensions and retirement planning, Gareth has been helping his clients meet their lifetime financial objectives since 2010, gaining a huge amount of experience working with many different types of clients.

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      • Bill WardFinancial Planner

        Bill Ward has an enviable reputation of being one of Merseyside’s leading financial advisers. He has been providing independent financial advice for over 30 years. ‘Solving a problem a client doesn’t think is solvable and helping them to get the best life possible with their money. I still get a buzz from making a difference to someone’s life’ says Bill.

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        • Lee Travis DipFA MLIBFFinancial Planner

          Lee began giving financial advice in 1999, and has since then held various management positions including building society manager and CEO of one of the largest training academies for financial advisers in the UK. Lee is a Certified Financial Adviser.

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          • Alan Hodgson DipFA, MAQFinancial Planner

            Originally from an insolvency background, Alan joined the firm in November 2014. Bringing a wealth of experience, Alan deals with all aspects of financial planning for the benefit of both individual and corporate clients.

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            • David Jones DipPFSFinancial Planner

              An independent financial adviser since 2018, David is passionate about helping his clients make sense of their financial arrangements and to actively plan for the day when they can achieve true financial freedom.

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              • Jackie Williams DipPFSFinancial Planner

                Having worked in the financial services industry since 1983, Jackie brings a broad spectrum of experience to Milestone. She is diploma qualified and is currently working towards her advanced diploma. Previously, Jackie was our Head of Paraplanning, where she provided technical support when overseeing the paraplanning team.

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                • Matthew TaylorFinancial Planner

                  After graduating in 2000, Matt started working in the financial advice sector for a large multinational bank in the UK and Jersey until 2007. From then onwards, he has provided advice when holding Pension clinics for Group Schemes and by looking after Private Clients.

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                  • Linda Fleming CeFA, CeMAP, DipFA, MLIBFFinancial Planner

                    Based in Central Scotland, Linda has 25 years’ experience in Financial Services. She has spent the past 15 years working as a financial planner, helping her clients to achieve their financial goals. She works tirelessly to ensure that her clients have a financial plan in place to allow them to live the life they want.

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                    • Jenny Allen DipPFSFinancial Planner

                      Jenny joined the team in 2022. She has worked within financial services since 2021 and is Diploma 4 qualified. Jenny is currently working towards Chartered Status and we are pleased to advise she has been authorised as a Financial Adviser on 1st June 2023.

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                      • Carl Gidman FPC CeMap CeRERIndependent Mortgage, Equity Release and Protection Adviser

                        Having begun his career in financial services in 1981, Carl offers broad experience working with his clients, guiding them through the many complex aspects of mortgage planning to ensure they fully understand their options and desired outcomes.

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                        • Meet the Team | Financial Life Planning (12)

                          Ross Welsh MLIBF DipFATrainee Financial Planner

                          Ross has worked within Financial Services since 2017 and joined us in March 2021. He has a Level 4 Diploma for Financial Advice and is a member of the London Institute of Banking & Finance. He is currently working as a Paraplanner, with his next step in the short term is to become a Financial Planner at Financial Life Planning.

                          • Meet the Team | Financial Life Planning (13)

                            Sam Braidford BA(Hons) DipPFSTrainee Financial Planner

                            Sam joined us as an Intern in March 2020 whilst studying for his Business Management Degree at Manchester Metropolitan University. Whilst at University he started the exams to achieve the Chartered Insurance Institute Diploma in Financial Planning which he successfully completed in April 2022. He is now working towards Chartered status. Sam is currently working as a Paraplanner, his next step in the short term is to become a Financial Planner at FLP.

                            • Meet the Team | Financial Life Planning (14)

                              Tom PriceTrainee Financial Planner

                              Tom joined us in June 2023 as a Trainee Financial Planner. Prior to starting at FLP he was a Membership Relationship Manager at Nationwide Building Society. He is studying to achieve his Level 4 Diploma in Regulated Financial Planning and is currently working with both our Administration and Paraplanning Teams as part of his journey to become a Financial Planner.

                              • Meet the Team | Financial Life Planning (15)

                                Oscar MacFicheallaighTrainee Financial Planner

                                Oscar joined us in June 2023 after completing his degree in Account and Finance at Liverpool John Moores University and is now studying to achieve his Level 4 Diploma in Regulated Financial Planning. He is currently working with both our Administration and Paraplanning Teams as part of his journey to become a Financial Planner.

                                • Meet the Team | Financial Life Planning (16)

                                  Kieran O’BrienTrainee Financial Planner

                                  Having previously worked as a Service engineer and a Printing technician, Kieran has always had an ambition to work in financial services. He joined us in October 2023 and is now studying to achieve his Level 4 Diploma in Regulated Financial Planning. He is currently working with both our Administration and Paraplanning Teams as part of his journey to become a Financial Planner.

                                  • Meet the Team | Financial Life Planning (17)

                                    Louis FletcherTrainee Financial Planner

                                    Louis joined us in October 2023 after completing a BA Hons Business Management Degree at the University of Liverpool. He is now studying to achieve his Level 4 Diploma in Regulated Financial Planning and is currently working with both our Administration and Paraplanning Teams as part of his journey to become a Financial Planner.

                                    • Meet the Team | Financial Life Planning (18)

                                      Dave PryceOperations Manager

                                      Dave has over 30 years’ experience working in financial services. Prior to joining the firm in 2018, he worked for several high street Banks including NatWest, Royal Bank of Scotland and The Co-operative, in both Operational and Regulatory Risk roles and HR. Dave now manages our Operations.

                                      • Meet the Team | Financial Life Planning (19)

                                        Samantha BooyensOffice Manager

                                        Samantha joined us in March 2022 as our Office Manager. She has over 25 years’ experience in financial services having worked for various firms in South Africa prior to joining us.

                                        • Meet the Team | Financial Life Planning (20)

                                          Hayley LilliottFinance Manager

                                          Hayley has more than 25 years’ experience working in the financial services industry and in supporting financial planners in all areas. Hayley joined us in May 2019 to help streamline reconciliation and internal finance reporting systems and has recently gained her AAT level 2 qualification.

                                          • Meet the Team | Financial Life Planning (21)

                                            Duncan MacDonaldFinance Assistant

                                            Duncan joined us in January 2022 and is a valuable member of our Finance Team with a speciality in data handling and analysis. He studied at the University of Bath and has a Masters in Mathematics, which he obtained in 2021.

                                            • Meet the Team | Financial Life Planning (22)

                                              James OliverParaplanner

                                              James has 23 years’ experience in the financial services industry and has gained experience of all aspects of financial planning. James is a valued member of the team as a respected paraplanner. James is also currently studying for his Diploma in Financial Planning.

                                              • Meet the Team | Financial Life Planning (23)

                                                Samantha YaffeParaplanner

                                                Samantha has been in Financial Services since 2005, having worked for a number of firms in all areas of financial advice. Sam holds both the Certificate and Diploma in Financial Planning and has been a Paraplanner for the past 14 years.

                                                • Meet the Team | Financial Life Planning (24)

                                                  Suzanne BradleyExecutive Support

                                                  Suzanne joined the firm in January 2021. She undertakes the key role as executive support to our financial planners. She brings a wealth of experience with over 30 years’ experience having previously worked for companies such as, MBNA, NatWest Bank and the Co-operative Bank.

                                                  • Meet the Team | Financial Life Planning (25)

                                                    Paula DelaneyPersonal Assistant

                                                    Paula joined us early in 2015 as a client services assistant. Bringing 30 years’ of experience working daily with customers in the banking industry, Paula enjoys being part of a team that puts the client at the heart of everything they do. Paula’s role is to support clients with their specific and everyday needs, to process their new business requirements and to keep them up to date with all their arrangements.

                                                    • Meet the Team | Financial Life Planning (26)

                                                      Ellie RobertsAdministrator

                                                      Ellie started her career in financial services as an apprentice. Having excelled in the role Ellie is now a full-time administrator for Bill Ward our Director. She is motivated to progress further by taking her RO examinations. During her time with us Ellie has established excellent client relationships and always prioritises the client’s needs first.

                                                      • Meet the Team | Financial Life Planning (27)

                                                        Jessica BraidfordAdministrator

                                                        Jess joined Parkgate in August 2019 after completing her A Levels and has become a valuable member of our Administration Team.

                                                        • Meet the Team | Financial Life Planning (28)

                                                          Jenny DalyAdministrator

                                                          Jenny has over 30 years’ experience in Financial Services working in various Administrator and Personal Assistant roles. She works closely with our financial planners and our wonderful support team.

                                                          • Meet the Team | Financial Life Planning (29)

                                                            Kim MercerAdministrator

                                                            Kim joined our Administration Team in Oct 2022. She has a background in Financial Services having worked for NatWest Bank in client facing roles for over 21 years. After having a family she retrained as Early Years Professional and worked in Education for 22 years, which included the management of a preschool.

                                                            • Meet the Team | Financial Life Planning (30)

                                                              Barry Caldow AIPWWill Writer & Estate Planner

                                                              Barry ensures the highest standards of customer service in our estate planning arm, Parkgate Legal Services Limited. With a postgraduate Diploma in Management Studies – and while working as an Independent Financial Adviser and then as a Senior Manager in the public sector overseeing a multi-million pounds operation – Barry has over 30 years’ experience and an impressive record of putting customers first.

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                                                                Meet the Team | Financial Life Planning (31)

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                                                                Meet the Team | Financial Life Planning (2024)

                                                                FAQs

                                                                What is financial life planning? ›

                                                                Financial Life Planning is the process of helping to formulate a financial plan to help you achieve your life goals. These life goals can be cover a number of areas from investment and retirement to leisure and travel.

                                                                What happens at a financial planning meeting? ›

                                                                Your first hourly financial planning meeting will mainly be a conversation. Your new advisor wants to get to know you and understand your story, goals, and dreams. At Compass Financial, our advisors truly care for each client and want to be able to offer wise, valuable guidance.

                                                                Is it smart to meet with a financial advisor? ›

                                                                A financial advisor can help you hone in on your goals and map out a way to achieve them. This can be anything from starting to invest, buying real estate, saving for an emergency or retirement, or something else.

                                                                What are the 3 rules of financial planning? ›

                                                                Finance experts advise that individual finance planning should be guided by three principles: prioritizing, appraisal and restraint. Understanding these concepts is the key to putting your personal finances on track.

                                                                What are the 4 basics of financial planning? ›

                                                                To start this crucial process, follow the steps below to create a successful financial plan:
                                                                • Setting SMART objectives.
                                                                • Make a Budget.
                                                                • Develop an investment plan.
                                                                • Monitoring and Rebalancing.
                                                                Mar 28, 2024

                                                                What are the 7 steps of financial planning? ›

                                                                7 Steps of Financial Planning
                                                                • Establish Goals.
                                                                • Assess Risk.
                                                                • Analyze Cash Flow.
                                                                • Protect Your Assets.
                                                                • Evaluate Your Investment Strategy.
                                                                • Consider Estate Planning.
                                                                • Implement and Monitor Your Decisions.
                                                                • AWM&T: Your Choice for Financial Fitness.

                                                                How do I organize my financial life? ›

                                                                Five Ways to Organize Your Finances
                                                                1. Create a budget. Take a serious look at where your money goes. ...
                                                                2. Track your spending. One of the easiest ways to keep your finances organized is to track your spending. ...
                                                                3. Pay bills on time to avoid late fees. ...
                                                                4. Keep joint accounts balanced. ...
                                                                5. Set a savings goal.

                                                                What should a financial plan include? ›

                                                                8 Keys to Good Financial Plans
                                                                • Setting financial goals. ...
                                                                • Net worth statement. ...
                                                                • Budget and cash flow planning. ...
                                                                • Debt management plan. ...
                                                                • Retirement plan. ...
                                                                • Emergency funds. ...
                                                                • Insurance coverage. ...
                                                                • Estate plan.

                                                                When should you talk to a financial planner? ›

                                                                But the benefits of meeting with a financial planner when you're young can make a difference. New graduates and people in their early careers should look for financial planning support as soon as they start earning an income, Hudnett Reiss tells CNBC Select.

                                                                What should be discussed in finance meeting? ›

                                                                Decision-making meetings enable finance teams to collectively assess current financial performance and strategize for the future. They serve as a platform to review financial statements, discuss investment opportunities, and evaluate potential risks.

                                                                Is 2% fee high for a financial advisor? ›

                                                                Most of my research has shown people saying about 1% is normal. Answer: From a regulatory perspective, it's usually prohibited to ever charge more than 2%, so it's common to see fees range from as low as 0.25% all the way up to 2%, says certified financial planner Taylor Jessee at Impact Financial.

                                                                Is a 1% management fee high? ›

                                                                Many financial advisers charge based on how much money they manage on your behalf, and 1% of your total assets under management is a pretty standard fee.

                                                                Should you tell your financial advisor everything? ›

                                                                It might come as a surprise, but your financial professional—whether they're a banker, planner or advisor—wants to know more about you than how much money you can invest. They can best help you achieve your goals when they know more about your job, your family and your passions.

                                                                What should be included in a finance meeting? ›

                                                                What should you discuss during a finance team meeting?
                                                                • How's everyone doing?
                                                                • Review financial plan vs. ...
                                                                • Review financial plan vs. ...
                                                                • How are we tracking against our goals?
                                                                • Idea gathering: How can we maintain or improve our financial performance?
                                                                • Any urgent or outstanding things we need to address this week?

                                                                How to prepare for a financial meeting? ›

                                                                Getting ready
                                                                1. Your values about money and your vision for your future.
                                                                2. What life events are happening or could potentially happen.
                                                                3. Short- and long-term life and financial goals.
                                                                4. Investment questions.
                                                                5. Your current financial situation.
                                                                6. Preferred account management style.

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