Loyalty Management for Banking | CRM&Marketing Solutions ✔️ Comarch (2024)

What are the benefits?

• Improved customer loyalty

  Engage new & existing customers with personalized loyalty programs to achieve better business results in no time

• Advanced customer behavior analytics

  Put AI/ML technology into practice and identify patterns within your client’s shopping carts to provide offers that hit the spot

• Compliance with privacy regulations

  CLM ensures smooth integration and sensitive data exchange, fully compliant with GDPR and other legal regulations

Full Customer Insight

The system provides full customer data and analyzed sales statistics tomake sure you are always up-to-date with the performance ofyour loyalty programs.

Not only does itgive you quick access toyour history oftransactions, but italso allows you toeasily create, manage, ormerge membership accounts.

CLM supports multiple IDclasses (plastic cards, virtual cards), plus, itenables you toorganize your customer data efficiently using asimple & intuitive interface.

Omnichannel Customer Interaction

CLM allows you tostay incontact with your customers atevery level oftheir loyalty program participation. Use ittocreate mass orindividual messages (E-mail/SMS/POS/mobile app/website) informing the members about your current product offers and services.

Also, send surveys tocollect feedback soyou could constantly improve the quality ofyour loyalty programs. Weoffer enhanced smart message editors that will help you write engaging content and create many different versions inmultiple languages.

Facilitated Loyalty Program Customization

By using our CLM system, you will decide what the rules for marketing activities and loyalty programs are. Our product will help you set your business priorities and create personalized offers based ongeolocation.

You will also have access tothe Promotions Calendar which provides acomplete overview ofall ofyour active programs and campaigns. You can use ittoset automatic initiation ofyour programs ifthat’s what you need atthe time. The system isflexible and fully adaptive toyour requirements.

Personalized Offers

CLM's Offer Personalization feature, based onadvanced Artificial Intelligence and Machine Learning algorithms, allows users toidentify their customers' shopping patternssothey could later prepare offers and product recommendations that meet their clients' personal needs.

It was designed tolet you experiment with various product categories and marketing scenarios sothat, inthe end, you could provide offersthat are most likely tohit the spot. Plus, italso enables you tocalculate the Customer Lifetime Value aswell asdetermine what's the best time for presenting clients with your products and services.

Flexible Currency Management

Since many ofthe large enterprises run their business processes onaglobal scale, CLM was designed toallow for quick currency conversion.It enables you to create many different types ofloyalty points, and then itfacilitates the purchasing process onthe user’s side. You can aseasily use CLM totransfer points toanother account ormake arefund, ifnecessary.

Intuitive Rewards Management

Comarch’s CLM system enables you tocome upwith various types ofrewards that you can give toyour most involved customers. Those include discounts, cash-backs, giveaways, vouchers.

The system isasimple yet powerful platform that functions asan extensive reward catalog with many schemes and patterns tochoose from. Create personalized reward offers that will encourage your audience tobecome even more involved.

Robust Multitenancy

Comarch’s CLM solution allows you torun and host multiple B2B and B2C loyalty programsvia asingle platform.Itenables you togive access toloyalty programs toany authorized parties inasplit ofasecond.

Using CLM, you can set various loyalty program proportions for different countries orregions. Itisthe most cost-effective solution interms ofhardware and 3rd party software that significantly lowers the cost ofsystem maintenance.

Loyalty Fraud Detection

The Loyalty Fraud Detection functionality utilizes the latest Artificial Intelligence & Machine Learning techniques soyou could easilyidentify non-typical patterns inyour loyalty program members’ behavior (accrual and redemption transactions, collecting points, account registrations, and more) inorder toprevent any financial drawbacks from happening.

By implementing this feature, you will beinstantly reported about any out-of-the-ordinary incident and, asaresult, you and your team will beable toreact innotime toany potential loyalty fraud cases - before they will cause any damage.

Complete Partner Data Oversight

We know that large enterprises are always incontact with their loyalty program partners and that sometimes results inmaking necessary adjustments tomeet their expectations. That iswhy CLM also serves asadedicated module for providing your partners with relevant data and tools innotime.

Using the CLM, you will have access toyour partner’s billing configuration aswell asthe Data Hub - atool responsible for streamlining the data file exchange processes. Itallows users toquickly and easily integrate new partners - reducing the time and costs ofnew integrations.

Advanced Administration & Reporting

If you’re looking for asolution that will guarantee real-time processing ofall ofyour loyalty transactions, that solution isCLM. The system can definitely serve asan extensive database for your products and stores involved.

Not only isCLM enabled with autonomous fraud detection & prevention mechanisms, but itisalso designed tosupport black-lists administration. Plus, itensures constant monitoring ofloyalty program members’ activity. Any kind ofanomalies will beinstantly reported toyou via alarms & notifications.

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