Key Reasons to Invest in Real Estate (2024)

The benefits of investing in real estate are numerous. With well-chosen assets, investors can enjoy predictable cash flow, excellent returns, tax advantages, and diversification—and it's possible to leverage real estate to build wealth.

Thinking about investing in real estate? Here's what you need to know about real estate benefits and why real estate is considered a good investment.

Key Takeaways

  • Real estate investors make money through rental income, appreciation, and profits generated by business activities that depend on the property.
  • The benefits of investing in real estate include passive income, stable cash flow, tax advantages, diversification, and leverage.
  • Real estate investment trusts (REITs) offer a way to invest in real estate without having to own, operate, or finance properties.

Cash Flow

Cash flow is the net income from a real estate investment after mortgage payments and operating expenses have been made. A key benefit of real estate investing is its ability to generate cash flow. In many cases, cash flow only strengthens over time as you pay down your mortgage—and build up your equity.

Tax Breaks and Deductions

Real estate investors can take advantage of numerous tax breaks and deductions that can save money at tax time. In general, you can deduct the reasonable costs of owning, operating, and managing a property.

And since the cost of buying and improving an investment property can be depreciated over its useful life (27.5 years for residential properties; 39 years for commercial), you benefit from decades of deductions that help lower your taxed income. Another tax perk: you may be able to defer capital gains by using a 1031 exchange.

Appreciation

Real estate investors make money through rental income, any profits generated by property-dependent business activity, and appreciation. Real estate values tend to increase over time, and with a good investment, you can turn a profit when it's time to sell. Rents also tend to rise over time, which can lead to higher cash flow.

This chart from the Federal Reserve Bank of St. Louis shows median home prices in the U.S. since 1963. The areas shaded in grey indicate U.S. recessions.

Key Reasons to Invest in Real Estate (1)

Build Equity and Wealth

As you pay down a property mortgage, you build equity—an asset that's part of your net worth. And as you build equity, you have the leverage to buy more properties and increase cash flow and wealth even more.

Portfolio Diversification

Another benefit of investing in real estate is its diversification potential. Real estate has a low—and in some casesnegative—correlation with other major asset classes. This means the addition of real estate to a portfolio of diversified assets can lower portfolio volatility and provide a higher return per unit of risk.

Real Estate Leverage

Leverage is the use of various financial instruments or borrowed capital (e.g., debt) to increase an investment's potential return. A 20% down payment on a mortgage, for example, gets you 100% of the house you want to buy—that's leverage. Because real estate is a tangible asset and one that can serve as collateral, financing is readily available.

Competitive Risk-Adjusted Returns

Real estate returns vary, depending on factors such as location, asset class, and management. Still, a number that many investors aim for is to beat the average returns of the S&P 500—what many people refer to when they say, "the market."

Inflation Hedge

The inflation hedging capability of real estate stems from the positive relationship between GDP growth and the demand for real estate. As economies expand, the demand for real estate drives rents higher. This, in turn, translates into higher capital values. Therefore, real estate tends to maintain the buying power of capitalby passing some of the inflationary pressure on to tenants and by incorporating some of the inflationary pressurein the form of capital appreciation.

Mortgage lending discrimination is illegal. If you think you've been discriminated against based on race, religion, sex, marital status, use of public assistance, national origin, disability, or age, there are steps you can take. One such step is to file a report to the Consumer Financial Protection Bureau or with the U.S. Department of Housing and Urban Development (HUD).

Real Estate Investment Trusts (REITs)

If you want to invest in real estate, but aren't ready to make the jump into owning and managing properties, you may want to consider a real estate investment trust (REIT). You can buy and sell publicly-traded REITs on major stock exchanges. Many trade under high volume, meaning you can get into and out of a position quickly. REITs must pay out 90% of income to investors, so they typically offer higher dividends than many stocks.

What Is Indirect Real Estate Investment?

Indirect real estate investing involves no direct ownership of a property or properties. Instead, you invest in a pool along with others, whereby a management company owns and operates properties, or else owns a portfolio of mortgages.

How Can Real Estate Hedge Inflation?

There are several ways that owning real estate can protect against inflation. First, property values may rise higher than the rate of inflation, leading to capital gains. Second, rents on investment properties can increase to keep up with inflation. Finally, properties financed with a fixed-rate loan will see the relative amount of the monthly mortgage payments fall over time -- for instance $1,000 a month as a fixed payment will become less burdensome as inflation erodes the purchasing power of that $1,000.

Is My Primary Residence a Real Estate Investment?

Often, a primary residence is not considered to be a real estate investment since it is used as one's home. Nevertheless, one can profit from selling their home at a price greater than they paid for it. And, if this does happen, you may be responsible to pay taxes on those gains.

The Bottom Line

Despite all the benefits of investing in real estate, there are drawbacks. One of the main ones is the lack of liquidity (or the relative difficulty in converting an asset into cash and cash into an asset). Unlike a stock or bond transaction, which can be completed in seconds, a real estate transaction can take months to close. Even with the help of a broker, it can take a few weeks of work just to find the right counterparty.

Still, real estate is a distinct asset class that's simple to understand and can enhance the risk-and-return profile of an investor's portfolio. On its own, real estate offers cash flow, tax breaks, equity building, competitive risk-adjusted returns, and a hedge against inflation. Real estate can also enhance a portfolioby lowering volatility through diversification, whether you invest in physical properties or REITs.

Key Reasons to Invest in Real Estate (2024)

FAQs

Why would real estate be a good investment? ›

The benefits of investing in real estate include passive income, stable cash flow, tax advantages, diversification, and leverage.

What is the foremost reason people invest in property? ›

Explanation: The foremost reason people invest in property is to generate income and gain long-term financial stability.

What are the three most important factors in real estate investments? ›

Home prices and home sales (overall and in your desired market) New construction. Property inventory. Mortgage rates.

What are the three most important things in real estate? ›

To achieve those goals, the three most important words in real estate are not Location, Location, Location, but Price, Condition, Availability.

What are the basic pros and cons of real estate? ›

Investing in real estate can be a good idea if done thoughtfully and strategically. It offers the potential for steady income, capital appreciation and tax benefits. However, it's not without its challenges, including high initial costs, property management responsibilities and market risks.

Why is real estate better than stocks? ›

While home prices rise and fall, they generally don't experience the wide short-term fluctuations often seen in the stock market. Unless you're flipping properties, most real estate investing has longer time horizons which can help minimize short-term volatility.

What is a primary reason for investing in real estate? ›

Real estate is a hard asset and a long-term store of value.

Certain of such investments can also provide an effective hedge against inflation. Real estate is especially useful for investors because real estate can provide current income that can keep pace with inflation as well as long-term capital appreciation.

Why does everyone get into real estate? ›

A passion for real estate

A top reason people explore real estate is that they are fascinated by it. They get a thrill from touring properties and imagining how to transform spaces and build lives within them. They can readily imagine how to increase property values through a few well-chosen upgrades.

What age should I start investing in real estate? ›

However, most people don't think about real estate investing until they're in their 40s or 50s. Many people assume that you need a lot of capital to start investing. However, that's a common misconception. You can absolutely start investing in your 20s with just a little money.

What are the 3 A's of investing? ›

Amount: Aim to save at least 15% of pre-tax income each year toward retirement. Account: Take advantage of 401(k)s, 403(b)s, HSAs, and IRAs for tax-deferred or tax-free growth potential. Asset mix: Investors with a longer investment horizon should have a significant, broadly diversified exposure to stocks.

What is the biggest risk of real estate investment? ›

Real estate investing can be lucrative but it's important to understand the risks. Key risks include bad locations, negative cash flows, high vacancies, and problematic tenants.

Which real estate investment is best? ›

A real estate investment trust (REIT) can be an excellent option if you want exposure to real estate without the hassle of owning and managing physical properties. REITs generally fall into three categories: equity REITs, mortgage REITs (commonly called mREITs), and hybrid REITs.

What are the 4 P's of real estate? ›

If you've been working as a professional marketer anytime in the last 60 years, you are likely familiar with the four Ps of real estate marketing: product, price, place and promotion. The four Ps are often referred to as the “marketing mix” and encompass a range of factors that are considered when marketing a product.

What are the 4 pillars of real estate? ›

The 4 pillars of real estate include: cash flow, appreciation, amortization and leverage, and tax benefits.

Why real estate is the best way to get rich? ›

The most common way to make money in real estate is through appreciation, an increase in the property's value. Location, development, and improvements determine real estate appreciation. Real estate investors commonly rely on income from rents for residential and commercial properties.

Is it a good time to invest in real estate? ›

For investors, as interest rates rise, financing costs for real estate investments increase. That could potentially discourage investors. But that often leads to higher rents, which could make 2024 a favorable time for investing in real estate. There's no such thing as a perfect time to invest.

Why is real estate so valuable? ›

The U.S. housing supply is aging and in need of repair. The median U.S. home is over 40 years old, the Brookings Institution said in a recent analysis. Investors, flush with cash to spend, often snatch up this inventory, renovate it, and put the houses on the rental market.

Why do you want to be successful in real estate? ›

When you become a real estate agent, you're your own boss. Not only that, but you also become a small business owner. You have complete control over how your business operates. Becoming a real estate agent gives you access to the American Dream, i.e. the freedom to pursue success and prosperity.

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