The iPhone is Apple’s most successful product, and it has revolutionized the smartphone landscape.
With over 234.6 million units shipped worldwide in 2023, there are over 1.46 billion active iPhone users in the world.
The iPhone has the largest market share of 20.1% among smartphone companies, and the demand for new iPhone models has increased with time.
This article will cover statistics revolving around iPhone users, revenue, and market share.
Top iPhone Statistics (2024)
- There are over 1.46 billion active iPhone users in the world.
- The United States has 153 million iPhone users.
- iPhone has a 28.46% market share in the global smartphone industry as of 2024.
- 31% of iPhone users are female, while 28% of iPhone users are male.
- iPhone sales generated $69.70 billion in the first quarter of 2024.
- 23% of iPhone users are aged between 25 to 34 years.
How Many iPhone Users Are There In The World?
- There are over 1.46 billion iPhone users in the world.
This is an extraordinary 230.31% increase since the last decade. There were just 442 million iPhone users back in 2013.
This number is further predicted to reach 1.56 billion by 2024.
Here is the overview of iPhone users in the world over the years:
| Year | No. of iPhone Users |
|---|---|
| 2024* | 1.56 billion |
| 2023 | 1.46 billion |
| 2022 | 1.36 billion |
| 2021 | 1.23 billion |
| 2020 | 1 billion |
| 2019 | 948 million |
| 2018 | 888 million |
| 2017 | 814 million |
| 2016 | 710 million |
| 2015 | 569 million |
| 2014 | 442 million |
| 2013 | 329 million |
| 2012 | 206 million |
| 2011 | 115 million |
| 2010 | 60 million |
Number Of iPhone Users In The United States
- As of 2023, there are 153 million iPhone users in the United States.
Here is the table showing the number of iPhone users in the United States over the years:
| Year | Number of iPhone Users in the U.S. |
|---|---|
| 2023 | 153 million |
| 2022 | 149 million |
| 2021 | 141 million |
| 2020 | 138 million |
| 2019 | 131 million |
| 2018 | 127 million |
| 2017 | 125 million |
| 2016 | 114 million |
| 2015 | 101 million |
| 2014 | 88 million |
| 2013 | 72 million |
| 2012 | 51 million |
| 2011 | 40 million |
Source: Business of Apps
Share Of iPhone Users Among Other Smartphone Users In The US
- 61% of smartphone users in the United States use an iPhone.
iPhones’ premium positioning with a sleek design and effortless user experience has captured the US market. The tightly integrated Apple ecosystem is highly addictive, especially with the ever-growing working class. Also, with its own operating system, app store, and suite of services, it creates a loyal customer base.
Here is a table showing the share of iPhone users among U.S. smartphone users throughout the years:
| Year | Share of iPhone Users |
|---|---|
| 2024 | 61.3% |
| 2023 | 58.33% |
| 2022 | 48.7% |
| 2021 | 46.9% |
| 2020 | 45.3% |
| 2019 | 45.2% |
| 2018 | 45.1% |
| 2017 | 44.2% |
| 2016 | 43.5% |
| 2015 | 43.3% |
| 2014 | 42.3% |
iPhone Sales And Shipment Statistics
- Globally, Apple has sold over 234.6 million iPhone units in 2023.
On the other hand, Samsung sold 226.6 million smartphone units in 2023.
Apple sold most phones in the third and fourth quarters, mainly due to the launch of the iPhone 15, its latest flagship!
Apple made a total of 226.4 million global iPhone sales in 2022.
Here is a table showing the number of iPhones sold over the years:
| Year | Number of iPhones Sold |
|---|---|
| 2023 | 234.6 million |
| 2022 | 226.4 million |
| 2021 | 235.7 million |
| 2020 | 206.1 million |
| 2019 | 191 million |
| 2018 | 208.8 million |
| 2017 | 215.8 million |
| 2016 | 215.4 million |
| 2015 | 231.5 million |
| 2014 | 192.7 million |
| 2013 | 153.4 million |
| 2012 | 135.9 million |
| 2011 | 93.1 million |
Source: Statista
- Apple sold over 124.7 million iPhones in the United States in 2022.
The table below shows the number of iPhones sold in the United States :
| Year | Number of iPhones Sold in the U.S. |
|---|---|
| 2022 | 124.7 million |
| 2021 | 116.3 million |
| 2020 | 113.5 million |
| 2019 | 105.2 million |
| 2018 | 101.9 million |
| 2017 | 97.2 million |
| 2016 | 90.1 million |
| 2015 | 82.5 million |
| 2014 | 72.3 million |
| 2013 | 57.8 million |
| 2012 | 44.53 million |
Source: Statista
- In the first quarter of 2022, Apple supplied roughly 1 million ‘made in India’ iPhones nationwide, an increase of 50% year over year in the Indian market.
- India is expected to assemble up to 50% of iPhones by 2027.
iPhone Market Share Statistics
- iPhone has a 28.46% market share in the global smartphone industry as of 2024.
- iPhone has a 59.08% market share in the US smartphone industry as of 2024.
- iPhone has a 24.43% market share in China as of 2024.
- As of March 2024, the iPhone has a 4.02% market share in India.
Below is the table showing the iPhone’s Market share in Different regions of the World:
| Region | iPhone Market Share |
|---|---|
| Worldwide | 28.46% |
| North America | 56.81% |
| South America | 14.68% |
| Asia | 20.78% |
| Europe | 32.08% |
| Oceania | 54.29% |
| Africa | 12.49% |
Source: StatCounter
- If we look at the data from June 2021 to March 2024, the iPhone has an average market share of 55.94% in the United States.
- As of March 2024, the iPhone has a 24.39% market share in China.
Here is a table showing the iPhone’s Market Share in China from March 2023 to March 2024:
| Time of Year | Market share |
|---|---|
| March 2024 | 24.39% |
| February 2024 | 24.48% |
| January 2024 | 25.04% |
| December 2023 | 22.37% |
| November 2023 | 21.8% |
| October 2023 | 23.36% |
| September 2023 | 24.98% |
| August 2023 | 22.81% |
| July 2023 | 21.6% |
| June 2023 | 20.48% |
| May 2023 | 22.8% |
| April 2023 | 34.66% |
| March 2023 | 23.61% |
Source: Statcounter
iPhone Users Demographic
- As per Statista, 31% of iPhone users are females, while 28% are males.
iPhones are most popular in the 18-34 year age group.
- 23% of iPhone users are between 25 and 34 years old.
20% of iPhone users are from the 18 – 24 age group.
The table below shows the age distribution of iPhone users:
| Age Group | iPhone Users |
|---|---|
| 18 to 24 years | 20% |
| 25 to 34 years | 23% |
| 35 to 44 years | 20% |
| 45 to 54 years | 16% |
| 55+ | 21% |
Source: ComScore
- 35% of people who use an iPhone have an Apple Watch too.
iPhone Vs. Android
- As of 2023, iPhones have a 58.1% while Android has a 41.46% market share in the United States.
Android had a 42.94% and iPhones have a 56.74% market share in 2022.
Here is a table with the market share of Android and iPhones in the U.S.:
| Year | iOS Market Share | Android Market Share |
|---|---|---|
| 2023 | 58.1% | 41.46% |
| 2022 | 56.74% | 42.94% |
| 2021 | 58.58% | 41.11% |
| 2020 | 59.54% | 40.2% |
| 2019 | 55.23% | 44.51% |
| 2018 | 54.82% | 44.73% |
| 2017 | 53.89% | 45.23% |
| 2016 | 53.19% | 45.2% |
| 2015 | 50.85% | 46.42% |
| 2014 | 52.3% | 42.58% |
| 2013 | 52.79% | 39.25% |
Source: Stat Counter
- Globally, Android has a 70.26% market share, and iOS has a 29.02% market share in 2023.
The market share of Android has not gone down since 2012.
In 2022, Android had a 71.47% market share, whereas iOS had a 27.85% market share worldwide.
The table below shows the global market share of Android and iOS:
| Year | Android Market Share | iOS Market Share |
|---|---|---|
| 2023 | 70.26% | 29.02% |
| 2022 | 71.47% | 27.85% |
| 2021 | 71.89% | 27.34% |
| 2020 | 73.06% | 26.28% |
| 2019 | 75.47% | 22.71% |
| 2018 | 75.45% | 20.47% |
| 2017 | 72.63% | 19.65% |
| 2016 | 69.11% | 19.29% |
| 2015 | 64.2% | 20.2% |
| 2014 | 53.65% | 23.95% |
| 2013 | 39.21% | 24.03% |
| 2012 | 27.41% | 24.04% |
| 2011 | 19% | 22.29% |
Source: Stat Counter
Most Popular Apps on iPhone
- Google App had over 6.36 million downloads on the Apple App Store as of June 2023.
ChatGPT was downloaded 4.65 million times in June 2023.
The table below shows the most downloaded iPhone apps on the Apple App Store as of June 2023:
| iPhone App | Number of Downloads |
|---|---|
| 6.36 million | |
| CapCut | 6.16 million |
| ICOCA | 5.23 million |
| ChatGPT | 4.65 million |
| TikTok | 4.12 million |
| WhatsApp Messenger | 3.91 million |
| YouTube | 3.66 million |
| 3.54 million | |
| Google Chrome | 2.69 million |
| Netflix | 2.36 million |
| Gmail | 2.29 million |
| Spotify | 2.23 million |
| Temu | 1.94 million |
Source: Statista
- With generating $372.08 million in revenue, DouYin was the highest-grossing app on the app store in June 2023.
TikTok generated around $324.3 million, while Roblox generated $129.95 million in revenue.
Here is a table showing the highest-grossing iPhone apps as of June 2023:
| iPhone App | Revenue |
|---|---|
| DouYin | $372.08 million |
| TikTok | $324.3 million |
| Piccoma | $228.32 million |
| Honor of Kings | $165.75 million |
| Tencent Video | $165.71 million |
| Roblox | $129.95 million |
| Honkai: Star Rail | $104.8 million |
| Max | $103.93 million |
| Iqiyi | $96.54 million |
| Honkai: Star Rail | $94.73 million |
| LINE | $93.24 million |
Source: Statista
Apple’s iPhone Revenue Statistics
- iPhone sales generated $69.70 billion in the first quarter of 2024.
Apple generated over $200.5 billion from iPhone sales in 2023.
iPhone sales currently account for 53.36% of Apple’s total revenue.
Let us take a close look at how much Apple is making by selling iPhones and how much it is contributing to its total revenue:
| Year | iPhone Revenue | Share in Apple’s Total Revenue |
|---|---|---|
| 2024 Q1 | $69.70 billion | 58.29% |
| 2023 | $200.56 billion | 52.33% |
| 2022 | $205.49 billion | 51.52% |
| 2021 | $191.973 billion | 51.9% |
| 2020 | $137.78 billion | 48.95% |
| 2019 | $142.381 billion | 53.89% |
| 2018 | $166.27 billion | 61.80% |
| 2017 | $141.32 billion | 60.46% |
| 2016 | $136.7 billion | 62.48% |
| 2015 | $155.04 billion | 65.95% |
| 2014 | $101.99 billion | 56.19% |
| 2013 | $91.279 billion | 53.08% |
| 2012 | $78.962 billion | 51.14% |
| 2011 | $45.998 billion | 43.61% |
| 2010 | $25.179 billion | 38.31% |
| 2009 | $13.033 billion | 30.16% |
Source: Statista
- Apple generated around $119.58 billion in revenue in the first quarter of 2024.
In 2023, Apple generated a revenue of $383.29 in the fiscal year 2023.
Here is a table showing the annual revenue of Apple over the years:
| Year | Revenue |
|---|---|
| Q1 2024 | $119.58 billion |
| 2023 | $383.29 billion |
| 2022 | $394.34 billion |
| 2021 | $365.81 billion |
| 2020 | $274.52 billion |
| 2019 | $260.18 billion |
| 2018 | $265.6 billion |
| 2017 | $229.24 billion |
| 2016 | $215.64 billion |
| 2015 | $233.72 billion |
| 2014 | $182.79 billion |
| 2013 | $170.9 billion |
| 2012 | $156.51 billion |
Source: Statista
iOS Market Share Statistics
iOS has been adopted largely by users due to its security and smooth software features.
Let us find out some statistics about the market share of iOS as an operating system.
- As of January 2024, iOS version 17.0 has a 62.47% market share of Apple mobile devices globally.
iOS 16 has around 24.12% market share of mobile Apple devices in 2024.
Here is a table showing the market share of iOS versions as of January 2024:
| iOS Version | Market Share |
|---|---|
| iOS 17.0 | 62.47% |
| iOS 16 | 24.12% |
| iOS 15 | 8.97% |
| iOS 14 | 1.7% |
| iOS 13 | 0.79% |
| iOS 12 | 1.3% |
| iOS 11 | 0.26% |
| iOS 10 | 0.18% |
Source: Statista
- Apple spent over $29.92 billion on research and development in 2023.
This was an increase of $3.67 billion from the year 2022.
Here is a timeline of Apple’s expenditure on R&D over the last few years:
| Year | Expenditure on R & D |
|---|---|
| 2023 | $29.92 billion |
| 2022 | $26.25 billion |
| 2021 | $21.91 billion |
| 2020 | $18.75 billion |
| 2019 | $16.22 billion |
| 2018 | $14.24 billion |
| 2017 | $11.58 billion |
| 2016 | $10.05 billion |
| 2015 | $8.07 billion |
| 2014 | $6.04 billion |
| 2013 | $4.48 billion |
| 2012 | $3.38 billion |
Source: Statista
iPhone 15 Statistics — Insights And News
The iPhone 15 arrived in the global market with a bang. Its demand is drawing large lines at Apple stores worldwide, especially in the US, China, India, and Europe.
Apple also experienced the highest sales in 2023 in the third quarter due to the flagship’s release.
Let us have a look at some exciting news on the newest iPhone yet!
iPhone 15’s Demand Is Soaring In China
- The first couple of hours of the iPhone 15 launch saw a 253% uptick compared to last year, according to one of China’s biggest online retailers, JD.com.
iPhone 15 Has Gained Exponential Orders Globally
- The iPhone 15 has had between 10% and 12% more pre-orders than the iPhone 14 so far.
It Is Predicted That The iPhone 15 Pro Max Will Be The Most-Sold iPhone
- The iPhone 15 Pro Max will make up most of the iPhone 15 series shipments in 2023, accounting for 35 to 40%. Shipments of the iPhone 15 Pro Max are expected to increase by around 10% compared to the iPhone 14 Pro Max.
The iPhone 14 Pro Max was the most sold smartphone in the world in the first half. This suggests that users like using smartphones with bigger screens!
- iPhone 15 Pro Max has the highest global adoption rate of 3.64% as of January 2024.
Additionally, the iPhone 15 Pro has a 2.3% global adoption rate.
Here is a table showing the adoption rate of iPhone 15 over the past few months:
| Month & Year | iPhone 15 | iPhone 15 Plus | iPhone 15 Pro | iPhone 15 Pro Max |
|---|---|---|---|---|
| January 2024 | 1.66% | 0.66% | 2.3% | 3.64% |
| Decmeber 2023 | 1.29% | 0.51% | 2.37% | 3.06% |
| November 2023 | 0.85% | 0.35% | 1.69% | 2.11% |
| October 2023 | 0.58% | 0.23% | 1.21% | 1.25% |
| September 2023 | 0.12% | 0.05% | 0.31% | 0.27% |
Source: Statista
Conclusion: iPhone Continues To Dominate The Smartphone Market
iPhone is Apple’s most influential product, contributing over 50% of its revenue.
The excellent quality of iPhone’s software and hardware has attracted users to adopt and use iPhones as their daily driver.
Women use iPhones more than men, and iPhones are gaining the most popularity among the younger generations.
These were the latest statistics about iPhone users, revenue, and market share.
