How to use hashtags (2024)

FAQs

How to use hashtags? ›

Don't get carried away using a hashtag every couple of words. The number of hashtags that can be used depends on which platform you are using. But in most cases, one to three hashtags can have more impact than a lot of them. Keep hashtags short and memorable rather than trying to use a lot of words in one tag.

3 hashtags about what the video relates to, 3 hashtags about the problem. or the thing that you solve, and 3 hashtags about who it's designed for, who is the audience? more disclaimer of course. hashtags won't make average content go viral, but it might be a good strategy. for you to try.

Increases engagement

You can use hashtags to participate in larger conversations or trending topics, which can increase the reach of your posts, spark conversations and attract even more attention.

4 Types Of Hashtags You Need (And How To Pick Them)

When you're building your hashtag sets I recommend drawing from the following 4 categories: location, audience, industry and topical. Let's take a closer look 🔎 at each type of hashtag and some questions you can ask to help make your search easier and less stressful.

We experimented recently with hashtags on Instagram posts, and discovered that sticking to a maximum of five is where you'll achieve the most reach. Though Instagram allows you to add up to 30 hashtags to any given post, in practice, doing this will just make your content look spammy, and may actually hurt your reach.

Once you have written out your Tweet, Facebook status or posted an Instagram picture, all you have to do is use a hashtag symbol (#) followed by a word or phrase which relates to what you are posting. You can include underscores and numbers as well as words.

Instagram recommends using between 3-5 hashtags on a single post. However, you can use up to 30 hashtags if you place them within the first comment on the post for even greater visibility.

Is it better to hashtag in comments or post? ›

Instagram has confirmed that hashtags are effective in both your post caption and the comments section — so it's your choice on where to include them. It is worth considering timeliness though. If you're manually posting hashtags in the comments section, you'll want to do this as soon as your post is published.

Hashtags help you get found by your target audience.

When you use hashtags, your posts become searchable by anyone on that platform. Many people search specific hashtags, so by using hashtags that are of interest to your ideal customer, you increase the chances of being found.

Does Instagram Recommend Using Hashtags For Comments? According to Instagram, you can use hashtags in your post's comments or caption, as per your unique needs. If you hold a public account and use hashtags in a comment, the post will appear on the hashtag page for that particular hashtag.

No, hashtags don't directly increase your followers. But they help you expand your reach and get more engagement on your posts, increasing your followers more than often. Using brand-relevant hashtags make you more visible among your niche audiences, who are more likely to follow you.

Remember that a hashtag is a single word. There should not be any spaces – even if the term contains multiple words, punctuation, and special characters. The different words of a hashtag can be distinguished by using capital letters.

3 hashtags about what the video relates to, 3 hashtags about the problem. or the thing that you solve, and 3 hashtags about who it's designed for, who is the audience? more disclaimer of course. hashtags won't make average content go viral, but it might be a good strategy.

Test how many hashtags to use on Instagram

If you're including them within your caption, stick to 3 to 5—like Instagram recommends. If you're going to use the first comment for hashtags, then up to the full 30 hashtags would be acceptable. However, this is not to say that you should use 30 hashtags for every post.

Clicking or tapping on a hashtagged word in any message shows you other posts that include that hashtag. Hashtags can be included anywhere in a post. Hashtagged words that become very popular are often trending topics.