How to scam people for money
The real key to success is making great products and putting a lot of hard work into them.
lol....F*CK THAT!!!
We don't like this "hard work" stuff.
So let's take the easy way and scam people into giving us money!
Our goal here is to deeply exploit human psychology, and get the most vulnerable and needy people to fork over what little cash they have. Let's put our "Evil Hats" on and get started:
These are people who think internet riches are "a push of a button away!" These are people who subscribe to the idea they "deserve" to live a good life. These are people who dream of "finding a passive income source that requires no work!"
This will be our target audience.
By the time we apply some fancy copywriting and psychology to these gullible people, they'll be willingly handing over their money.
This kind of crowd doesn't understand that success usually requires years of hard work. They want the end result, without the hard work. These people are generally on the lower ends of Maslow's Hierarchy of Needs.
They want the shortcut to riches.
They don'twant to hear about hard work.
They want to bypass all that hard work, and get straight to the riches!So let's fill them up with hope, then drain their wallets of cash 😉
Target psychological emotion: Greed and laziness.
Now that we've identified our target audience, we can start getting them to trust us through simple manipulation....
We need to establish authority and wealth by showing cool sh*t we've done. Do this by showing pictures of cool things their broke asses can't afford!
If you take every cool thing you've done in your life and shove it into a fewpictures, your life seems AWESOME.
Show pictures of yourself randomly flying in 1st class seats:
Show pictures ofactivities that poor people can't do.....but YOU can because you're such a baller!
Show pictures of bank accounts with random numbers in them....bigger the better:
Show pictures of you working from random places:
You get bonus points if you add a bunch ofhashtags and quasi-motivational sh*t to the pictures.
These gullible lazy bastards will think we're ballin' out of control and know the secrets to wealth! This is because poor people oftenequate "cool and expensive stuff" with some form of wisdom. Lol...dummies!
Target psychological emotion: Proof and credibility.
Bahahaha......this concept of "deserving" a certain lifestyle appeals directly to the most hopeless and gullible of people.
You get bonus points if you make them think "a certain lifestyle can be theirs only if they believe!!"
This is a what a lot of life coaches do. They pump people full of belief with irrational logic.
But you can't use rational logic to explain this! Youneed to use vague quotes (preferably coupled with stock photos of people jumping for joy or running through a field):
People who are veryhopeless tend to flock to vague-yet-plausible sounding advice like this. It gives them hope. It makes them trust you. It makes you seem like an inspirational figure. It makes them dream of the output of a successful business.....(of course it conveniently just "inspires" but never actually"teaches" anything valuable) 😉
These kind of vague images and quotes directly hit the "rewards" part of their brain. It fuels their desire to belongto an elite club where they do little work, have lots of leisure, and make tons of money.
Target psychological emotion: Desire to belong, desire for freedom.
You see, since we're going after a very hopeless audience, we don't want to give REAL business advice. That stuff is too hard and work-intensive for them to care.
We have to give them "business-y sounding advice" like this:
Bahahhaha......"Shiinzu Miyaki" isn't even a real name, I just made that sh*t up whilst Photoshopping the image! But who cares......these idiots will never research it.
These people don't actually want to do work, but they want to "play entrepreneur." So you need to make success look like it takes 2 hours a week, can be done from anywhere in the world, and always returns huge rewards.
They don't want to see hard things. That "work" stuff scares them. They want to see that you've figured out some push-button-solution that will solve all their problems.
If you're not good at making up random advice like this, checkout Reddit.com/r/GetMotivated for endless images and quotes.
Target psychological emotion:Hope.
Make sure you add tons of bullsh*t numbers wherever you can! It doesn't matter what the context is! For example:
Just let them "assume"these numbers are meaningful, like this:
You see....the reality of those numbers is BOOORRRINGG. We need to sex them up and let people ASSUME these numbers mean actual spending money we get to use.
ALSO make sure to never take into account refunds, bank fees, sweat equity, taxes, paying employees or any of those other costs. We don't want our list of idiots to realize those HUGE numbers we use isn't actually profit 😉
If your product sucks so bad that you don't even have big numbers to show.....just make them up!!
Target psychological emotion: Proof.
Remember, we're trying to scam people in the least amount of time, so don't you DARE do anything helpful for these people!
Don't do helpful thingsAT ALL:
Make sure you just keep pumping them up full of dreams, and only give them good information if they pay for it:
The best part is......once we get their money, it DOESN'T MATTER how we tell them to make money!
Just send them some crap-tastic eBook about working hard or something. SUCKERS!!!
Target psychological emotion:Buying the product will solve all problems.
There are legit companies that do this lame "keeping a customer for life" thing.....but we don't give a sh*t about our people! We want quick returns and don't care if we burn bridges.
- Spam them!
- Lie to them!
- Pander to their emotional hot buttons!
- Make them feel really stupid for not buying!
- Do anything(who cares if it's legal) to get them to buy!
We're trying to scam people into buying a sh*tty product...so we HAVE to make them feel stupid for not doing it.
You need to exploit their FOMO (Fear Of Missing Out).
We need to use language like:
"How stupid are you going to feel on Sunday when you miss this once-in-a-lifetime opportunity to find the riches you deserve?"
-or-
"Are you going to sit back and wallow in your miserable life working for someone else? Or are you ready to be your own boss and finally start calling all the shots?"
Make sure you're extremely aggressive about this.
sh*t like this really turns the pressure up for vulnerable people to buy. It combines the two powerful psychological tactics of Time Constraints and Questioning Their Intelligence.
Target psychological emotion: Time Constraint. Questioning Intelligence. Fear of missing out.
I mean, 50% of the people you make a sale to will realize they've been scammed and try to refund, but 50% of these suckers are too dumb and lazy to refund, so we'll always make money!
Because we've scammed them, these people will unlikely EVER BUY FROM US AGAIN. But who cares right? We're only in this for the short-term, not building a healthy and long-term business.
Rentbuy a house and show off how baller your life is....this will be the final piece that will convince them to buy your scammy product!!For example we made a video with "my" 16,000 square footmansion:
You see, all these suckers will think this is "MY" house, when in reality a bunch of friends rented it for a few days, and I just pretended it was mine 😉
It totally looks like my house right??
...what people don't know is that it was rented off VRBO between 14 people. But we'll conveniently "forget" to tell them that 😉 😉 😉
This my friend is how we're gonna scam people out of their hard earned money 😉
Want to learn the scammy tricks of advertisers, and learn to apply it to your business or making money?
You can use these psychological tricks for good, or for evil. Your choice. Signup to the email list to start learning every week, all for free:
Sincerely,
Neville MedhoraP.S.What are some scammy sales tactics you've seen in your life? Lemme know in the comments!
(On a trip to Brazil last year I went to a large super-center where literally EVERYYYTHING over $100 was priced on a "24 month payment" basis. So a $700 TV would have a price tag of "$29"....but in super fine print would be the actual price. I thought this was a very deceptive practice).
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