How to Make Money With a Podcast. 3 Ways to Monetize! (2024)

How to Make Money With a Podcast. 3 Ways to Monetize! (1)

Hey Friend!

Have you been wondering how to make money with a podcast? What does it mean to monetize your podcast? How do you even begin? Are there certain ways to monetize that are better than others? Do enough people listen to your show for monetization to make sense? Monetizing your podcast is easier than you think.

3 Ways for You to Make Money With Your Podcast!

I have three favorite ways I’ll cover in this post to show you how to make money with a podcast, even if you have no audience, a small audience, and you don’t have that many downloads. No matter where you are on your podcasting journey, this can work for you!

What is monetizing your podcast?

Monetizing your podcast simply means that you can market through your podcast. You have complete control over your marketing and it should feel authentic and organic for you. You don’t want to feel as though you are forcing your product or service on someone who isn’t actually shopping for it. That is why social media is not part of these monetizing strategies. You don’t need to market on social media if you don’t want to.

I want the leads to come to you! I want them to go straight to your checkout page from the podcast because they want what you have to offer. That is simple sales and that is possible for you.

How do you sell through your podcast episodes? It all comes down to what you are marketing.

Top 3 ways to make money with your podcast

1. Coach

This is the number one way to monetize if you are under 250 superfans.
If you are looking to start coaching, I have an episode walking you through how to start a coaching business. This is also taught extensively inside of the Podcast To Profit Mastermind program.

You can call it whatever you want, mentoring, strategy sessions, or teaching. Whatever you call it, coaching is you sitting down on a virtual Zoom call with one of your listeners helping them through a problem.

While your audience and download numbers are low, you still have the bandwidth to exchange time for money, and working with clients is going to be the most incredible breakthrough you have ever had on what your avatar actually needs.

Think strategically about how you get in front of someone to help them through the problem they have. Once you have proven your solution with five to ten people, you then have what you need to go to the next step in monetization.

2. E-Course

These are 100% passive-income sales!
They are recorded so your followers can take them on their own time.
Courses are more affordable than sitting down with you one on one.
This allows you to teach 1:many without taking more of your time.
It is easy and evergreen.

Having a virtual course comes from having a framework that you teach that gives them a breakthrough or result. There are many things I teach inside Podcast To Profit surrounding the strategy of how to build a course so that people are successful.

Your ticket to success is to have only one specific course that solves their problem. When the e-course helps your business pass multi-six figures then you can look at the third way to monetize.

How to Make Money With a Podcast. 3 Ways to Monetize! (3)

3. Live Program

A live program takes your students from the virtual courses and moves them into an advanced coaching experience with you.
It is more immersive than your course as you are spending focused time with your students.
Do not create this until you have at least a six-figure business from your course.
Don’t saturate your audience and confuse everyone.
This is a 2-5 year business plan.
I go through how to create a successful live program inside Podcast To Profit which is the model we run as well.

Instead of throwing spaghetti at the wall as I did in the beginning, just start with coaching. You can take these three steps to monetize your podcast and see amazing transformation no matter the stage you are in with your podcast. If you want more help to monetize faster than you imagined possible, head over to Podcast To Profit and sign up to take these three steps even further.

If haven’t started your podcast yet, but you think you might be ready, you absolutely must register for my FREE Podcast for Growth Workshop! It’s a small investment of your time to see if podcasting is the next right step to take your business to the next level. More impact for the glory of God! Get signed up right now!

I pray this blesses you!

Xo,

Stef

P.S. Listen to podcast episode 467 for the full training on How to Make Money With a Podcast. 3 Ways to Monetize! so you can find true success in the kingdom of God!