How to Get More Views on TikTok in 2024 (10 Proven Tips) (2024)

TikTok has taken the world by storm – over a billion people use it today!

As TikTok continues to grow in popularity over other social media platforms, more and more marketers are looking for newer ways to figure out how to get more views on TikTok.

And why wouldn’t they?

TikTok exposes you to new audiences you might not have found on other platforms. It is one of the few places where you can almost guarantee getting in front of Gen Z.

But getting all those GenZ and millennial views on TikTok content requires more than just riding on the latest trends and praying your videos to go viral.

While there is no surefire way of success, you can do a few things to improve your chances of being noticed.

In this blog post, we’ll share some of the best tips and tricks for getting more views on your TikTok videos. So if you’re ready to start gaining more exposure for your content, Let’s see how to get more views on TikTok.

What Exactly is a TikTok “View”?

All social media platforms define a view differently. For example, on TikTok, it’s considered to be a view as soon as your video begins playing. And if the viewer watches it a second, third, or even multiple times, each of those sessions will be considered as views too.

As you can see, getting views is not the most challenging thing. However, if you’re hoping to get viewers to watch until the end of your videos, that’s a different ball game.

Why am I not Getting TikTok Views?

To get more views on TikTok you need to start by understanding the reason behind not receiving the desired views on TikTok. Herein are the possible reasons:

• Posting content at the wrong time: Posting the content at the wrong time can negatively impact its reach and risk your content to be pushed down in the feeds.
• You have a new account: If you have a new TikTok account, you won’t immediately get a high number of views. You will need to grow your audience over time and follow popular content creation trends to earn your share of views on the platform.
• Low engagement on your content: Low engagement results when users dont like your content and interact with it the least. Due to low engagement, TikTok stops showing that unpopular content to audience.
• Posting sensitive content: Posting sensitive content that shows violence, real or fake can be sensitive for certain viewers and result to decrease in number of views.
• Shadowban: Shadowban can result when creators violate any minor terms of service and experience a light ban from the algorithm.

Should You Buy TikTok Views?

No, you absolutely SHOULD NOT be buying TikTok views for any reason. This malpractice will not do you any good in the long-term health and success of your TikTok account. It might seem like an alluringly easy way to boost up your view metrics but that will only make your TikToks look good on paper. It won’t bring any authentic engagement or new followers to your content.

And you can count on the fact that going against TikTok’s Terms of Services and Community Guidelines will lead you to deeper trouble. The faux audience accounts you get views from will eventually be found and suspended.

It’s better to spend that money on TikTok ads and work on creating better continent legitimately.

If you are thinking about how to get more views on TikTok, here are some potent suggestions to make impactful content that would get those views.

How to Get More Views on TikTok in 2024: 10 Tips & Tricks

1. Use Hashtags

This is an extremely powerful tool as the TikTok algorithm uses trending hashtags to identify and categorize what you’re posting about so that it can recommend it to viewers who may be interested. You could also look at the current trending topics and join the conversation using those hashtags.

2. Utilize Trending Sound Effects

You won’t find trends only in the hashtag department on TikTok. Many of the songs also go through phases where they’re wildly popular, like Supalonely by Benee or Say so by Doja Cat.

Here’s a step-by-step process to using trending sounds in your video:

Step 1: To begin, tap “+”

Step 2: Select “Sounds” at the top of your screen

You can also use TikTok’s Discover Page to look for Sounds. Simply type the song’s title into the search field and scroll to locate “Sounds.”

The TikTok algorithm determines which songs are trending based on TikTok users’ behavior, video shares, and, of course, plays.

Step 1: Browse the sound library, then tap the sound and select it

Step 2: Record your video, and your chosen sound will play as you film

3. Do a Duet

No, we’re not suggesting you do a TikTok video with someone else. This feature allows you to share a split-screen with another video – it can be one of your own or from other TikTok creators.

You’ll be on the other half of the screen, and depending on the video you’re using, you can sing along, do a review, or even a funny dialogue. What’s great about this idea is that you can use content that you know has been popular, so getting more views should be easy.

Take a look at Vessi, a Canadian shoe company known for making waterproof sneakers and performing admirably on TikTok, thanks to the brand’s brilliant use of Duet to create viral videos and reach a larger audience.

The Duet giveaway was one of the company’s most successful efforts.

This is a simple but extremely powerful strategy – a Duet with your followers, in which you showcase your products while also giving them the chance to win free products.

It’s a win-win situation. You get to reach a wider audience and show off your incredible products, while your followers get to win free prizes.

4. Target the Right Audience

This is always an important thing to remember – targeting a certain sub-category of TikTok viewers allows you to create consistency and a tone of voice that resonates with your viewers.

Once you know this, you can find other accounts or communities and see what content they’re producing, their hashtags, and more. Then, use this as inspiration on your own TikTok account.

5. Write Engaging Captions

With a 4000-character caption length, TikTok gives you enough space to play around. You can say a lot to capture your audience’s attention and get them to watch your video.

Your video captions also serve as an excellent spot to get the conversation going with your audience in the comments section. The more you get your audience to engage with you, the better – especially for the TikTok algorithm.

However, your copy needs to be intriguing and effective to engage the audience. Sure, videos rule the land of TikTok, but a well-structured copy equipped with the right keywords helps you get more visibility.

So, how do you write a TikTok caption that makes you stand out from the crowd, attract the right audience, and help you resonate with them? Well, the most easy way is to use our TikTok caption generator.

Just jot down your topic, add the keywords, select a tone, and watch it whip up captivating captions that keep your audience engaged and drive them to take action. Try it now!