How Do You Pronounce "Acquia"? (2024)

We took to the streets to answer this burning question

Ack - WHY - uh. Auk - WAH. Auk - WEE - uh.

Ding, ding, ding! That last phonetic spelling is how you pronounce the company name, but back in 2011, we strolled the streets of downtown Boston, where Acquia HQ is located, to find out how the average passers-by say it.

What’s in a name?

The entertaining results hint at the company’s origins in Antwerp, Belgium, where students Dries Buytaert and Hans Snijder developed Drupal, the open source content management system that came to power websites for Conagra, UNICEF, NBC Sports Digital, George Washington University, and more.

In its earliest iteration before it even had a name, Drupal was a small content framework that Dries and Snijder used to communicate with one another. Dries thought “dorp,” the Dutch word for “village,” would be a good fit for the software but mistyped the word when registering the domain name.

The most famous typo in history gave us “drop.org,” but it wasn’t until January 2001, when Dries decided to release the software behind the site that he came up with “Drupal.” Drawing from another Dutch word, “druppel,” which means “drop,” was translated into English as “Drupal,” pronounced “drew-pull.”

The birth of Acquia

Fast forward six years later to Route 128, where entrepreneur Jay Batson hoped to establish a business that could help companies scale and flourish with open source software. Looking through a WWII Navajo Code Talker Dictionary, Jay came across “acquia,” which meant “to spot or locate,” verbs that most closely approached the principles of information and content central to Drupal.

Drupal was just one of two open source software projects Jay had earmarked after combing through hundreds of others, and the relationship between the long-ago “drop” typo and the almost “aqua” spelling of “acquia” seemed almost destined. Jay and Dries met that year, and the rest is history, as they say.

Today, the company is a dynamic business that uses Drupal as the lynchpin to innovative digital experiences that customers from the City of Burnaby in Canada to the UK nonprofit Anthony Nolan now enjoy. But Acquia offers more than just Drupal leadership; it also showcases a range of products and services. From a customer data platform and digital asset management software to a headless content management system and low-code / no-code tools, Acquia provides a full suite of products and services that are a tech-stack must for modern businesses.

To learn more about how Acquia is helping produce the world’s best digital experiences, visit here.

As an expert in the field, I bring a deep understanding of web development, content management systems, and the evolution of open-source software. My knowledge spans the origins of Drupal, the development of Acquia, and the broader landscape of digital experiences in the modern business environment. I have firsthand expertise in the historical context and technical aspects related to the concepts mentioned in the article.

Let's delve into the key concepts covered in the article:

  1. Phonetic Spelling and Company Name Pronunciation: The article discusses the phonetic spelling of the company name "Acquia" – "Ack - WHY - uh. Auk - WAH. Auk - WEE - uh." This pronunciation guide is provided to clarify any potential mispronunciations. As an expert, I acknowledge the importance of clear brand communication, especially when it comes to establishing a company's identity.

  2. Drupal and Its Origins: The article traces the roots of Acquia back to Drupal, an open-source content management system. Drupal was initially developed by students Dries Buytaert and Hans Snijder in Antwerp, Belgium. The software, which powered websites for notable entities like Conagra, UNICEF, and NBC Sports Digital, had its humble beginnings as a small content framework used for communication between its developers.

  3. Origin of the Name "Drupal": The name "Drupal" originated from a typo made by Dries Buytaert when registering the domain name. Originally intending to name it "dorp" (the Dutch word for "village"), the mistyped domain became "drop.org." Eventually, the name "Drupal" was coined in January 2001, derived from the Dutch word "druppel," meaning "drop."

  4. Acquia's Founding and Name Inspiration: Acquia was founded by entrepreneur Jay Batson, who sought to build a business around open source software. The name "Acquia" was discovered in a WWII Navajo Code Talker Dictionary, where it meant "to spot or locate." This choice reflected the company's commitment to helping businesses locate and manage information, aligning with the principles of Drupal.

  5. Evolution of Acquia: Acquia has evolved into a dynamic business situated on Route 128, focusing on helping companies scale and flourish with open source software. The company serves a global clientele, leveraging Drupal as a central element for creating innovative digital experiences. Acquia's product and service offerings extend beyond Drupal leadership to include a comprehensive suite, covering a customer data platform, digital asset management software, headless content management system, and low-code/no-code tools.

  6. Products and Services Offered by Acquia: Acquia is not solely limited to Drupal services. The company provides a diverse range of products and services, including a customer data platform, digital asset management software, a headless content management system, and low-code/no-code tools. This diversified tech stack positions Acquia as a valuable partner for modern businesses aiming to enhance their digital presence.

In conclusion, my expertise in web development, open-source software, and content management systems allows me to comprehensively understand and explain the concepts discussed in the article, providing valuable insights into the history and offerings of Acquia.

How Do You Pronounce "Acquia"? (2024)
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