Gen Z and Millennials Bridge Investment Strategies, Think a Lot about Risk (2024)

Gen Z and Millennials Bridge Investment Strategies, Think a Lot about Risk (1)

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Most young investors — members of both the Gen Z and millennial generations — can access the stock market more easily than any previous generation, and a new survey finds that while these investors are bridging new and old investing strategies, risk is top of mind for all of them.

See: Millennials Own More Crypto Than Any Other GenerationFind: Surprising Ways Gen Z and Millennials Are Worlds Apart Financially

Gen Z (ages 18 to 24) and millennial (ages 25 to 40) investors contribute to a mix of traditional and newer asset classes, stock types and sectors. And despite the recent media attention on SPACs, IPOs and meme stocks, most young investors are unlikely to hold those types of stocks, according to a new Motley Fool survey.

“The data suggests that Gen Z and millennial investors are more interested in traditional investing plays than trying to ride the meme stock wave, despite the spotlight on meme stocks and young investors over the past six months,” Jack Caporal, Motley fool research analyst, tells GOBankingRates. “Almost a quarter of respondents didn’t know what a meme stock was, which may make them hesitant to invest in them.”

Indeed, the survey notes that just 30% of respondents own meme stocks, making them the third least popular type of stock among all respondents. Breaking down the data further, the survey notes that 39% of Gen Z own meme stocks compared to 28% of millennials.

Stocks “are king” for members of both generations, the survey finds, with 73% of Gen Z investors, 66% of millennial investors and 67% of investors aged 18 to 40 overall owning stocks, making them the most common type of investment in this age group. Another key finding of the survey is that Gen Z and millennials are betting on tech, as respondents were most likely to hold stocks in the financial sector, with 42%; information technology sector, with 40%; and high-tech/emerging technology sector, with 38%.

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Mutual funds were the second most common type of investment among investors aged 18 to 40, with 45% of respondents invested in them.

In terms of crypto investments, the survey finds it is the third most popular type of investment among all respondents and the second most likely to be held by Gen Z investors, with 47% of Gen Z investors holding cryptocurrency compared to 39% of millennials.

Male investors aged 18 to 40 were also more likely to hold cryptocurrency than female respondents — 46% of male respondents reported holding that type of asset compared to just 33% of female respondents, the survey notes.

However, an important finding of the survey is that there is a generational split on crypto risk. Gen Z sees cryptocurrency as a less risky investment than stocks and options, while millennials view cryptocurrency as the riskiest investment.

Discover: Investing Apps for Teens: Educational or Risky?

“One factor could be that the value and acceptance of cryptocurrency and fintech generally has matured alongside Gen Z — already a generation of digital natives familiar with new investing concepts and technology,” Caporal says. “Millennials were raised in the more traditional world of stocks and bonds and brokerage services being offered through your typical bank with a brick and mortar presence. As a result, Gen Z may be more accepting of cryptocurrency than millennials.”

An additional point of the survey is that investors of marijuana and meme stocks are more likely to own cryptos, with 65% of investors that hold marijuana stocks also owning cryptocurrency, and 51% of meme stock owners hold cryptos.

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“One reason could be that marijuana stocks, meme stocks and cryptocurrency are all relatively new and fast-moving areas and could be seen as plays with higher potential payoffs,” Caporal says.

The survey however finds that interest in marijuana stocks relative to other sectors remains low among Gen Z and millennial investors. Just 18% of respondents said they owned marijuana stocks, making it the second least popular sector ahead of consumer discretionary stocks.

Interestingly, the survey finds that ESG stocks (Environmental, Social and Governance) haven’t caught on yet for these generations, with 25% of Gen Z and millennial investors reported owning ESG stocks, while 32% said they don’t know what an ESG stock is.

Caporal says that ESG is a relatively new term, particularly in the investing world, and it doesn’t appear to be a well-known acronym or concept among young investors.

“Another factor that could contribute to low interest in ESG stocks is the fact that some ESG funds come with higher fees, which could dissuade investors from investing. And it’s not clear that all ESG funds live up to their acronym – there’s no universal criteria for what qualifies as an ESG stock or fund and several large ESG ETFs hold stakes in oil and gas companies. Those factors may cause environmentally conscious young investors to think twice about investing,” he adds.

See: 10 Best ETFs for Easy ESG Investing
Find: How To Get Started With ESG Investing

Finally, risk is top of mind for both generations, with 95% of Gen Z and millennial investors saying they think about risk when investing. Breaking it down further, 23% think about risk a little when investing, 38% think about it some, and 34% think about it a lot.

Investing for Everyone

In addition, the survey finds that males are less likely than females to think about risk — 7% of Gen Z and millennial male investors don’t think about risk at all when investing compared to 3% of females. Young female investors are also more likely to think about risk a lot compared to their male counterparts.

This suggests that young investors understand that investing is never risk-free, despite the recent bull market,” Caporal says.

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Gen Z and Millennials Bridge Investment Strategies, Think a Lot about Risk (2024)

FAQs

What are millennials and Gen Z investing in? ›

They Like Technology and Sustainability

Millennials and Gen Zers are also increasingly interested in ESG investments, which consider environmental, social, and governance factors, according to Nasdaq.. These investments enable this population to align values with their investment portfolios.

What is the investment pattern of Gen Z? ›

Individual stocks and retirement investing accounts are the most common types of investments among Gen Z and millennials. The most common types of investments owned across all generations are retirement investing accounts and individual stocks.

Why are millennials struggling financially? ›

Many factors are at play, including income, debt, dwindling savings, and poor financial choices. Close to 75% of millennial women and 70% of all those surveyed say they struggle to make ends meet with their current salary. The average income for millennials surveyed is $74,106, roughly $35 an hour.

What are millennials investing behavior? ›

Investing Behaviors

Millennials are paying off the past and saving for the future simultaneously. Sixty-four percent of millennials are invested, with the most favorable form being crypto, according to a 2022 Investopedia study.

How Gen Z and millennials differ financially? ›

How Gen Z and Millennials Differ With Money Habits. Even though both generations value saving money, Gen Z is far ahead of millennials in terms of how much they're putting away. According to Finder's Consumer Confidence Index, Gen Z saves an average of $857 per month, while millennials save $294.

What is the best investment for Gen Z? ›

According to NASDAQ, 73% of Gen Z own stocks, “making them the most common type of investment for this generation.” The same survey found that 15% of the generation's investors are using ETFs, 30% hold bond investments and 22% buy index funds.

What do Generation Z and millennials value the most when it comes to spending money? ›

The study by Intuit found that millennials and Gen Z are more willing to spend on hobbies and make non-essential purchases compared to Gen X and boomers.

Are Gen Z risk takers? ›

What that means is that they think they know better what's going on and they take more risks accordingly. Gerri Walsh: And there's no question that Gen Z are risk takers, far more than other generations.

What stocks are Gen Z buying? ›

Gen Z Stocks: Tesla (TSLA)

Tesla is consistently a name the generation points to when discussing investment potential, likely an outcome of the stock's meteoric rise and general resiliency in recent years. The company consistently ranks within the top five stocks Gen Z investors trade most often.

Why can't millennials buy houses? ›

Millennials have been hit hard financially, with more debt and a lower net worth than their parents had at the same life stage. Growing that wealth has been made more difficult due to the drop in housing supply over the last 15 years, which has pushed prices up and made it that much harder to get into the market.

Which generation is most financially responsible? ›

Generation Z adults—individuals who are between 18 and 25 years old—prove to be more financially sophisticated than any previous generation was at their age, according to The 2022 Investopedia Financial Literacy Survey.

Why are so many millennials in debt? ›

King said millennials' purchasing preferences and the soaring cost of living has led many into "a vicious cycle of taking on more debt." Many were "forced" to rely on credit cards and loans to meet their needs, adding to their "crippling debt pile."

Why do millennials have so little wealth? ›

Researchers claim the distribution of wealth among millennials is so uneven because the economic rewards for middle and upper-class lifestyles have increased, while those for the working class have either remained the same or declined.

What are wealthy millennials investing in? ›

Where Are Young, Wealthy Investors Putting Their Money Now? The Bank of America survey found that 80% of young investors are now looking to alternative investments, such as private equity, commodities, real estate and other tangible assets.

What do millennials value most? ›

Millennials embody a set of evolving values and aspirations that greatly influence their choices and behaviors. This generation highly values authority, achievement, and influence, demonstrating a strong desire for control, success, and recognition.

What are Gen Z spending on? ›

46% of Gen Z spent more on fashion than anything else in 2022 (5WPR) Gen Z was the only generation to have clothing and fashion as their top spending category. 30% of Gen Z spent more on beauty and personal care than anything else, far more than any other generation.

Where are Gen Z investing their money? ›

While the older generation has traditionally favoured investments such as real estate, bonds, and stocks, GenZs are boldly charting the new waters of cryptocurrency, forex trading and non-fungible tokens (NFTs). Others say they have taken up gambling as a form of investment.

What are the top 3 categories that Gen Z spends its money on? ›

What do Gen Z spend money on?
Type of spendingPercentage
Travel38.78%
Online services16.75%
Personal care17.65%
Sports or gym11.47%
10 more rows

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