Garrett Camp on his startup studio, its new $200M fund and what he makes of 'Super Pumped' | TechCrunch (2024)

When I first met Garrett Camp in March 2007 on a reporting assignment, it was at the San Francisco-based offices of StumbleUpon, a web-discovery tool that had registered more than 2 million users and drawn attention to Camp, the startup’s twenty-something-year-old founder. Seed funded with $1.5 million by storied angel Ram Shriram among others, StumbleUpon would go on to be acquired several months later by eBay for $75 million.

Then Camp’s career really took off.

Within two years, Camp had bought back StumbleUpon with a syndicate of investors (he later folded the outfit into a newer discovery app called Mix). Around that same time, in 2009, Camp began tinkering in earnest with his idea for an on-demand car service — one that famously became Uber and which made Camp, who still owned 4% of it when Uber went public in 2019, a multibillionaire.

Nearly all the while, Camp, a Calgary native who now lives primarily in Los Angeles, has churned out fresh company ideas. He can’t help himself, he suggests in a Zoom chat. Saying he recently realized he had “like, 3,500 notes” relating to company building in his iCloud account, he adds that “10% of those are ideas for new things — not all of them [that could be big companies] — but a solid 10” that could.

Thankfully for him, he has a venture studio to turn those ideas into a reality, and it seems to be ticking along quite nicely.

Expa, established in 2013, has already worked with founders to launch companies like the challenger banking service Current (valued last year at $2.2 billion); a back-office platform for the self-employed called Collective (it closed a $20 million Series A round last year); and an open source business intelligence tool called Metabase (it raised $30 million in Series B funding last year).

Several startups with ties to Expa have also been acquired, including Cmd (to Elastic), Kit (to Ro) and Reserve (to Resy, which was itself acquired by Amex).

Now Camp is doubling down on Expa. For starters, while it originally launched with $50 million to invest, then raised $100 million in 2016, it is today taking the wraps off a new $200 million fund, more than half of which is Camp’s own capital.

The rest is coming from multifamily offices like Iconiq and Epiq, individual family offices and wealthy investor friends. Among them is Shriram, who wrote one of the first checks to Google and remains on the board of Alphabet.

Expa — which already had offices in San Francisco, LA and New York — also just opened an office in London headed up by David Clark, who headed up external affairs at Uber for two years and more recently worked for Beacon, a London-based logistics startup founded by two other former Uber execs. (Beacon, with backing from Expa, raised $50 million in Series B funding last fall. Another Europe-based Expa deal is Wingcopter, a drone delivery company.)

Accordingly, Expa’s team is more substantial than ever. In addition to Camp, Expa is now run by five partners, including its sole managing partner, Roberto Sanabria, who first worked for Camp back at StumbleUpon after logging a handful of years at Google. Its newest partner is Yuri Namikawa, who joined the firm in 2020 as a principal from Norwest Venture Partners.

It could grow from here, given Camp’s personal resources — not to mention his track record. Though today Expa doesn’t take pension fund money or count any universities as limited partners, that could change down the road, says Camp.

Garrett Camp on his startup studio, its new $200M fund and what he makes of 'Super Pumped' | TechCrunch (1)

It’s easy to imagine a lot of demand should Expa move in that direction. While it invests in its own ideas — Mix.com is an example, as is Aero, a luxury jet business that Camp sees as a huge opportunity — it also prides itself on working closely with founders with ideas it likes and wants to help along.

One example isMos, a Series B-stage startup that serves as as kind of financial aid advisor for students. Mos founder Amira Yahyaoui “had the idea,” Camp says, but not much else. “We met over dinner through friends, and we hit it off, and I knew she’d be successful. But she was starting from day one, so we helped her a little bit in getting the branding and with products and fundraising advice. We didn’t start the company ourselves but we were a partner.”

Similarly, he says that Expa helped the digital freight network Convoy (now valued in the billions of dollars) at its most nascent stages, even buying a company for Convoy founder Dan Lewis, and giving him the domain name as a loan. (Camp says when Lewis raised Convoy’s first round, he paid Camp back. Camp explains that more generally, Expa helps with “branding, product design, early strategy, hiring, product-market fit, how to raise your first round — just basically navigating that first two years.”)

Of course, as impressive as Expa may appear, it still has plenty of competition as more funds spring up and heavy-hitters like Tiger move closer and closer to the company-formation stage.

Asked about this, Camp suggests that nothing is as valuable as investors who’ve founded companies. He argues that Expa’s particular advantage centers on the fact that its partners were founders very recently and, in some cases, run companies right now.

Partner Vítor Lourenço previously helped start the workplace platform Envoy; partner Milun Tesovic founded Cmd, the security startup that Elastic later acquired. Camp is himself CEO of several still-stealth companies.

Besides, there are only so many firms whose founders can boast that they helped launch a company as transformative as Uber — a company that looms so large in popular culture that entire books have been written about it — not to mention that new Showtime anthology series centered on its famously dramatic rise.

Asked if Camp is still in touch with Travis Kalanick, who helped him co-found Uber and was its high-profile CEO until his ouster in 2017 — Camp sent the memo that let employees know he was out — he says it has “been a while.” He meanwhile notes that Kalanick is “doing pretty well” with his new company, CloudKitchens. (Asked if he is an investor in the outfit, which is reportedly valued right now at $15 billion, Camp says he is not.)

Garrett Camp on his startup studio, its new $200M fund and what he makes of 'Super Pumped' | TechCrunch (2)

Uber founding CEO Travis Kalanick. Image Credits: Getty Images / Elijah Nouvelage

As for whether he has read those books, Camp — who sat on Uber’s board until 2020 but was never actively involved in running it — says he met with longtime business reporters Brad Stone and Adam Lashinsky about their respective books involving Uber and that he participated in them but did not read them. He adds that “there are one or two other [books] that I have not [read or participated in].” (New York Times reporter Mike Isaac authored the book “Super Pumped” on which the Showtime series is based.)

Regarding the TV show, Camp says he watched the first episode, calling it “just so inaccurate. The timing is off. They emphasize certain things so much,” including the swanky office where Uber is headquartered in the show. Camp acknowledges that Uber’s real-life headquarters in San Francisco — blocks from where the Golden State Warriors play — are pretty slick, but he notes the early days of the company were far less glamorous.

“I thought [the show] might be a little closer to ‘The Social Network’ where it was a little more accurate,” says Camp, who thinks he will“probably watch” more of the series. Maybe when he finds more time.

Right now, he’s still busy building his empire. Indeed, when I tell Camp that his trajectory since our initial sit-down sometimes blows my mind, he laughs. “I wasn’t expecting any of this either.”

Garrett Camp on his startup studio, its new $200M fund and what he makes of 'Super Pumped' | TechCrunch (2024)

FAQs

How much is the average start up fund? ›

If you go back about 10 years to 2014, the median and average seed funding for a U.S.-based startup was below $1 million. Since 2014, the typical seed deal has increased in size and peaked in 2022 at a median of $2.5 million and an average of $3.7 million.

What is the money investors use to fund start ups and forge partnerships with owners called? ›

Venture capital (VC) is a form of private equity and a type of financing for startup companies and small businesses with long-term growth potential. Venture capital generally comes from investors, investment banks, and financial institutions.

What is a start up fund? ›

Startup funding is the money a business uses to start or support a new business. There are many different types of funding. Startups use these funds to cover marketing, growth, and operating expenses to launch the business. The number and types of funding options can be overwhelming for a new startup.

What is startup funding at ideation stage? ›

1. Ideation Stage: Description: This is the initial phase where the startup idea is conceptualized and refined. Source of Startup Funding: At this early stage, Startup founders often rely on self-financing, family and friends, or angel investors who believe in the concept.

How do you value a startup for funding? ›

How to do a startup valuation using 8 different methods.
  1. 8 common startup valuation methods. ...
  2. The Berkus Method. ...
  3. Comparable transactions method. ...
  4. Scorecard valuation method. ...
  5. Cost-to-duplicate approach. ...
  6. Risk factor summation method. ...
  7. Discounted cash flow method. ...
  8. Venture capital method.

What is the success rate of startup funding? ›

Approximately 60% of companies do not advance to Series A, resulting in a success rate of only 30% to 40%. Around 65% of Series A startups secure Series B funding, while 35% do not. During the Maturity Stage, the likelihood of failure is just 1 out of 100.

What is early funding for startup founders? ›

Often referred to as “pre-seed” funding, this stage typically refers to the time when a company's founders are just getting started. Pre-seed funding typically comes from the founders and their closest friends, supporters, and family members.

How do investors calculate pre-money valuation? ›

Calculating the pre-money valuation isn't difficult. But it does require one extra step—and that's only after you figure out the post-money valuation. Here's how you do it: Pre-money valuation = Post-money valuation - investment amount.

What are the funds provided by the owners of a company? ›

This is known as equity funding. Private corporations can raise capital by offering equity stakes to family and friends or by going public through an initial public offering (IPO).

Can you pay yourself with startup funding? ›

Many startup founders begin to pay themselves once a startup receives seed funding (their first significant investment). As a startup founder, your roles as an owner and investor are not the same as your role as an executive and employee of the company.

Do you have to pay back startup funding? ›

Small-business grants

However, if you can secure a grant, you're looking at free money for your startup. You don't need to pay grants back or pay interest on them like you would a loan and you typically won't need to share ownership, as is often the case with an investor.

How do startups pay employees? ›

But startups also have the option to offer equity to employees. By sharing equity with employees, you're spreading out the risk—and long-term rewards—of starting a new business with more people. Equity can be an enticing piece of overall compensation that frees up other financial resources.

What is the first round of startup funding? ›

Seed Funding

Seed stage funding is the initial surge of capital into the business. At this point, a startup is largely an idea and will have little to no revenue. This stage is generally when a product and go-to-market strategy are being built and developed.

How do you determine startup stage? ›

There are three startup stages: early-stage, venture-funded (growth) stage and late stage. Moving from early-stage to venture-funded (growth) stage is well delineated, but other phases are only loosely defined. Knowing where you are along the continuum helps you anticipate what's coming next and prepare accordingly.

How many rounds of funding does a startup need? ›

The typical number of seed rounds a company goes through before completing an initial public offering (IPO) is three. However, no set number of rounds must be used to raise funds.

What is the average startup cost for a small business? ›

According to the U.S. Small Business Administration, most microbusinesses cost around $3,000 to start, while most home-based franchises cost $2,000 to $5,000. While every type of business has its own financing needs, experts have some tips to help you figure out how much cash you'll require.

How much funding should a startup ask for? ›

One of the first things to consider is the stage of your startup. If you're just starting out, you may not need as much money as someone who's already up and running. early stage startups typically raise between $250,000 and $2 million, while later stage startups can raise up to $10 million or more.

How much should I invest in a startup company? ›

The amount of money you invest in a seed-stage startup should be proportional to your overall investment portfolio. For example, if you have a $100,000 investment portfolio, you should not invest more than $10,000 in a seed-stage startup.

How much money should a startup ask investors? ›

As you clear each hurdle, the valuation of the company jumps and with it, the amount you can raise. A good rule of thumb is that at each stage, you can raise 10% — 20% of the valuation. If you try to raise more than that, investors become concerned with how much skin you have in the game.

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