Digital Signage Industry worth $26.1 billion by 2028 (2024)

The report "Digital Signage Market by Product (Video Walls, Kiosks, Billboards, System-on-chip), Displays (LCD, OLED, Micro-LED), Resolution (4K, 8K, FHD, HD), Software (Edge Server, Content Management), Display Size, Application and Region - Global Forecast to 2028" The digital signage market is expected to reach USD 26.1 billion by 2028 from USD 18.7 billion in 2023, at a CAGR of 6.9% from 2023 to 2028. Increasing adoption of digital signage in commercial applications, growing demand for digital signage in infrastructural applications, surging demand for 4K and 8K displays and constantly increasing technological advancements related to displays are some of the major factors contributing to the growth of the digital signage market.

Browse 184 market data Tables and72 Figures spread through279 Pages and in-depth TOC on"Digital Signage Market by Product (Video Walls, Kiosks, Billboards, System-on-chip), Displays (LCD, OLED, Micro-LED), Resolution (4K, 8K, FHD, HD), Software (Edge Server, Content Management), Display Size, Application and Region - Global Forecast to 2028"
View detailed Table of Content here-https://www.marketsandmarkets.com/Market-Reports/digital-signage-market-513.html

Digital signage hardware to dominate the market during forecast period.

Digital signage hardware mainly consists of displays, media players, projectors, mounts, and other accessories. Increasing popularity and adoption of micro-LED and direct-view LEDs is a major factor driving the market growth for digital signage hardware globally. Moreover, the constantly growing need for digital signage in commercial and infrastructural applications has also contributed to the market growth significantly. For instance, the increasing need to provide enhanced customer experience in retail stores has led to a surge in the adoption of digital signage displays, thereby driving the demand for digital signage hardware.

Video walls register highest CAGR in the digital signage market during forecast period.

Video walls are combinations of multiple display tiles. These displays offer an immersive experience to viewers as users can use several display screens in combination to accommodate content. Video walls are expected to register the highest CAGR in the digital signage market from 2023 to 2028. The declining prices of displays have made video walls easily accessible for various indoor and outdoor applications. Moreover, manufacturers are offering video walls that deliver high-resolution images on large size screens with slimmer bezels, making video walls also popular in public places and sports & entertainment arenas.

Asia Pacific is expected to register the highest CAGR during the forecast period.

Presence of established display panel and device manufacturers such as Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), AUO Corporation (Taiwan), etc., rapid urbanization, growing digitization, increasing commercialization of 5G technology, and the availability of skilled and inexpensive workforce are some of the major factors contributing to the digital signage market growth in Asia Pacific. Moreover, the region is witnessing significant advancements in the adoption of new technologies in retail and infrastructure applications due to growing infrastructure developments, infusion of foreign capital, and increased spending by governments.

The report profiles key players such as Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), Leyard Optoelectronic Co., ltd. (China), Sony Group Corporation (Japan), Barco (Belgium), Panasonic Holdings Corporation (Japan), Shanghai Goodview Electronics Technology Co., Ltd. (China), AUO Corporation (Taiwan), and BrightSign LLC (US).

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Digital Signage Industry worth $26.1 billion by 2028 (2024)

FAQs

How much is the digital signage industry worth? ›

In 2022, the global digital signage market was valued at $24.86 billion. And the forecast looks good for growth, with studies suggesting an 8% compound annual growth rate bringing the estimated value to around $40 billion by 2030.

How big is the digital signage industry? ›

The global digital signage market size was estimated at USD 24.86 billion in 2022 and is expected to reach USD 26.76 billion in 2023.

What is the revenue of digital signage? ›

Recent data reveals that the digital signage market reached $21.59 billion in 2024, increasing by 10.6% from its previous value of $19.52 billion in 2022.

How much does digital signage cost? ›

How Much does Digital Signage Cost? The hardware – Smart TV or an Android TV can start with $100 and could go to $2500 or more in case of commercial TV depending on the brand. The Amazon Firestick could cost between $30 to $40. The Software – You can either go with $12 per screen monthly or $120 per screen annually.

Who is the leader in the digital signage market? ›

1. Samsung Electronics Co., Ltd.: - Overview: Samsung is a global leader in digital signage solutions, offering a diverse range of displays, video walls, and software platforms.

Is digital signage profitable? ›

Digital signage is also more profitable than conventional signs, with a single on-premise sign increasing annual profit margins by at least 4.75%. With how much a business can actually earn with digital signage in the long haul, the initial cost of deploying it is a meager price to pay.

How big is the digital advertising market in 2030? ›

According to a new report, published by KBV research, The Global Digital Advertising Market size is expected to reach $1041.9 billion by 2030, rising at a market growth of 14.5% CAGR during the forecast period. The Services segment is experiencing a CAGR of 16% during (2023 - 2030).

What is the future of digital signage? ›

Conclusion. The future of digital signage is looking bright as we move towards 2024. From cloud-based solutions to the integration of cutting-edge technologies, the digital signage industry is poised for another year of innovation and growth.

What is a fact about digital signage? ›

Interestingly, digital signage has a 47.7% effectiveness on brand awareness. Digital displays capture 400% more views than static displays. Indeed, 75% of travelers recall seeing a digital billboard within the past month.

What is the goal of digital signage? ›

A better customer experience.

Signage allows you to deliver a variety of dynamic messages and information that improve the customer experience. Wayfinding with interactive maps, FAQs, “how-to” videos, event schedules and store specials can all contribute to a more enjoyable customer experience.

What is the purpose of digital signage? ›

Digital signage solutions are a network of interconnected digital displays that provide targeted information, entertainment, merchandising and advertising. You can manage them all from a central location and adjust messaging to match the needs of any given audience or time frame.

How big is the signage industry? ›

The signage market was valued at US$ 32.5 billion in 2019. The demand for signage solutions expanded at a rate of 2.1% from 2019 to 2023. The market value was US$ 37.4 billion in 2023.

What type of signage is cheapest? ›

Least Expensive Sign Options:
  • Vinyl Banners.
  • Vinyl Lettering & Decals.
  • Coroplast Signs.

How long does digital signage last? ›

The lifespan of digital signage can vary based on factors such as quality, maintenance, and environmental conditions. On average, well-maintained digital signage hardware can last between 5 and 7 years. However, with regular upgrades and proper care, longevity can be extended.

Can you use digital signage as a TV? ›

The short answer is yes, but ultimately it is not recommended as that approach can be more costly in the long run.

How big is the US signage market? ›

The North American printed signage market was valued at about USD 11.061 billion in 2020, and it is expected to reach USD 10.61 billion in 2026, registering a CAGR of -0.68% over the forecast period (2021-2026).

What is the economic value of signage? ›

For each additional sign installed at a site, annual sales dollars are expected to increase by 4.75 percent. For a typical store with annual sales revenues of $500,000, this translates to a $23,750 increase per additional sign.

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