A California law that went into effect July 1 is aimed at making it easier for customers to cancel their subscriptions online.
The law states that customers who accept an automatic renewal or continuous service offer online must be able to cancel the service online. That could include a pre-written "termination email" provided by the company that can be sent by the consumer without the need for more information.
The law means you won't have to make anymore phone calls to obscure customer service hotlines to cancel services like news subscriptions, music streaming or meal plans, for example.
One person tweeted about trying to cancel a New York Times subscription on the phone and being put on hold for 15 minutes -- twice.
Had to call NYT to cancel digital sub. Spent 15 min on hold. First rep tried to retain per training, but when I told him I had meeting to get back to, just cancel it — he hung up on me.
— Cory Brown (@tcb) May 31, 2018
So I had to call back later that day, hold for another 15 mins to *finally* get it done
The law has implications far beyond California, as it applies to all companies and publishers with paying customers in the state.
The new law also states that companies have to present the terms of an automatic renewal or continuous service offer in a "clear and conspicuous manner." Businesses with service offers that include a free gift or trial have to clearly explain the price that'll be charged after the trial ends. They also have to disclose to customers how to cancel the service before they pay.
