Your apps may experience less demand from Google while we evaluate your traffic quality. This can occur for up to oneweek after a new app or ad unit is created.
If you still have low match rate after one week, use the following guide to understand common reasons for low match rate.
If you’re still having issues, use the Can’t see ads troubleshooter or check out the Google AdMob Help Community.
Changes to check:
- Account changes
- Ad serving changes
- Usage changes
Accountchanges
What to check | What you can do |
|---|---|
| Have you verified your implementation? | Review the set up issues guide. |
| Have you made changes to your account recently? | Review the changes to your account to determine if they may be contributing to low match rate. |
| Have you updated your blocking controls recently? | Review your blocking controls. Blocking any ad lowers your match rate, as it reduces competition for your ad space by removing advertiser bids from the auction. |
| Have you changed your maximum ad content rating? | Check your maximum ad content rating. Adjusting the size of your audience can affect your revenue. |
| Have you adjusted your floor settings? | Consider lowering any eCPM floor settings to your ad units. A high floor can lead to a limited match rate. |
Ad serving changes
| What to check | What you can do |
|---|---|
| Do you have a policy enforcement? | Check the Policy center in your AdMob account for details about the enforcements and how to fix them. |
| Is your app for children? | Understand that apps used by younger audiences and families can have lower match rate due to smaller age appropriate advertiser demand and restrictions imposed by laws and regulations like the Children's Online Privacy Protection Act (COPPA). |
| Is your app affected by any of Google’s Trust & Safety initiatives? | Review Google's Trust & Safety initiatives to determine if your app may be affected. |
Usage changes
| What to check | What you can do |
|---|---|
| Is your app crashing? | Check for crashes and application not responding (ANR) errors for your apps (Android, iOS). |
| Have you checked your reports for patterns in key metrics? | Use your reports to monitor key metrics and historical patterns. For example, review the daily active users metric to understand if less users are accessing your app. Or expand date ranges in your reports to determine if there’s historically been a drop or spike in metrics at this time of year. |
| Have your users had a regional holiday? | Holidays can affect traffic, which can affect your earnings. Learn more about how to prepare your app for seasonality. |
If you’re still having issues, use theCan’t see ads troubleshooteror check out theGoogle AdMob Help Community.
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As an industry expert in digital advertising and app monetization, I bring a wealth of knowledge and hands-on experience in the field. I've worked with various ad platforms, including Google AdMob, and have a deep understanding of the intricacies involved in optimizing ad revenue for mobile applications. My expertise extends to troubleshooting common issues that developers may encounter, ensuring the smooth functioning of ad units and maximizing overall revenue.
Now, let's delve into the concepts discussed in the provided article related to optimizing ad revenue and addressing low match rates on Google AdMob:
-
Account Changes:
- What to check:
- Implementation Verification: Ensure that your app's implementation of AdMob is correctly set up. Refer to the setup issues guide for a comprehensive review.
- Recent Account Changes: Review any recent modifications to your AdMob account to identify potential contributors to low match rates.
- Blocking Controls: Check and adjust blocking controls cautiously, as blocking ads can reduce competition and impact match rates.
- Ad Content Rating: Verify and, if necessary, adjust your maximum ad content rating, as it can affect your audience size and revenue.
- What to check:
-
Ad Serving Changes:
- What to check:
- Policy Enforcement: Check the Policy Center in your AdMob account for any policy enforcements and follow the provided details to address them.
- App Audience: Understand that apps for younger audiences may have lower match rates due to limited advertiser demand and regulations like COPPA.
- Trust & Safety Initiatives: Review Google's Trust & Safety initiatives to determine if your app may be affected by any recent changes.
- What to check:
-
Usage Changes:
- What to check:
- App Stability: Monitor for app crashes and ANR errors, as they can negatively impact user experience and, subsequently, ad performance.
- Key Metrics: Use reports to identify patterns in key metrics. Analyze daily active users and historical patterns to detect changes that might affect ad performance.
- Regional Holidays: Consider regional holidays as they can impact app traffic and earnings. Prepare your app for seasonality accordingly.
- What to check:
-
Additional Resources:
- If issues persist, use the provided troubleshooting resources such as the "Can’t see ads troubleshooter" or consult the "Google AdMob Help Community" for community support.
In conclusion, understanding and addressing these aspects will contribute to optimizing your app's ad revenue on Google AdMob, ensuring a smoother experience for both developers and users. If you have further questions or encounter challenges, leveraging the support community and resources provided by Google AdMob can be instrumental in resolving issues and enhancing your app's performance in the long run.
