‘Coin Master’: How the addictive, controversial Israeli game raked in a fortune (2024)

For several years after it was founded in 2011, Moon Active was a small but not particularly successful mobile gaming company. Few people had heard of it, and in truth there was little reason to know about it. It had a handful of employees, operating out of a third-floor apartment in an old building in central Tel Aviv, and had released a couple of smartphone games that didn’t really take off. It was also being ignored by investors, who weren’t particularly interested in the gaming field at the time. The company was going nowhere.

‘Coin Master’: How the addictive, controversial Israeli game raked in a fortune (2024)

FAQs

‘Coin Master’: How the addictive, controversial Israeli game raked in a fortune? ›

Coin Master game major money comes from in-app purchases and microtransactions. The app made 59.15 million dollars[U.S.] worldwide in July 2023 data. The application has now generated more than 3.5 billion U.S. dollars in player spending over its lifetime.

Why is Coin Master so addictive? ›

The game's simplistic and interactive design, as well as utilization of psychological lures in casino games can easily turn players into gambling addicts. Developing an awareness of these tricks may help you to not fall into the rabbit hole.

Is Coin Master Israeli? ›

Coin Master by Israel-based developer Moon Active has bagged more than $508 million in lifetime gross revenue from over 81 million downloads, according to Sensor Tower Store Intelligence estimates. The hit mobile game has grown exponentially since January 2019.

Does Coin Master pay real money? ›

No, Coin Master does not pay real money.

The virtual currency you earn can only be redeemed in-game for actions like building up your village, which you need to do in order to proceed to the next level. With Fetch Play, however, you actually get rewarded in real life for your time spent playing Coin Master.

Is Coin Master inappropriate? ›

Last week, the show Neo Magazin Royale took a critical look at the game and marketing concept of the app "Coin Master". The Federal Review Board for Media Harmful to Young Persons (BPjM) has now taken the game app into indexing proceedings.

Is Coin Master a form of gambling? ›

The objective of Coin Master is to win coins to upgrade items in order to build up villages and progress through the levels. Coin Master can be found under the 'Adventure Game' category in the app stores, but uses gambling mechanics.

Do celebrities really play Coin Master? ›

The short answer is yes, celebrities do play Coin Master. This isn't just speculation; various famous faces have openly shared their love for the game. From social media shoutouts to official ads, stars like Jennifer Lopez, Khloe Kardashian, and Scott Disick have publicly shown their affection for Coin Master.

What are the lawsuits on Coin Master? ›

The complaint says users of social casino games like Coin Master often migrate to conventional gambling activities, “with high rates of problem gambling.” As many of Coin Master's players are under 18 years old, the defendant, as the game's maker, has “special duties and responsibilities” that it has violated, ...

How does Coin Master make so much money? ›

At its core, Coin Master monetization revolves around slot features. When the players first start playing, they get a lot of free spins on the slot machine. Naturally, the number of free spins decreases as the game progresses.

What Israeli coins are in use? ›

The Israeli national currency is the new Israeli Shekel (NIS or ILS), more commonly known as the shekel. The shekel is divided into 100 agurot (agura in singular). Israeli bank notes come in four denominations: 20, 50, 100 and 200 NIS and coins come in five denominations: 10, 5 and 1 NIS; 50 agurot and 10 agurot.

How much does Coin Master make a day? ›

Coin Master is the number one app in the UK and the US for consumer spending, raking in hundreds of millions of dollars. In fact, it has an estimated daily revenue of US$189,386 (AU$277,488) with users spending an average $9.38 per download. With 81 million downloads, that's a lot of money.

Do people spend money on Coin Master? ›

Coin Master IAP revenue worldwide 2020-2024

The app has surpassed 4 billion U.S. dollars in lifetime player spending.

Is Master of Coin real or fake? ›

Do game shows actually give you the money you win? Spins in the mobile game "Coin Master" are not real money, and they do not give real money to players who win them.

Is coin collecting an addiction? ›

Collectors who are honest may admit to feeling uneasy or dissatisfied if they are unable to buy coins, or at least go to a coin show. You know if you are addicted if you ever feel that you "must have" some coin -- even though you have never felt that you "must have" an orange or a plate of spinach.

Why is Coin Master so popular? ›

CoinMaster is a hyper-casual gaming app, which means that it's free to play, super simple and doesn't require much intellectual investment. Everybody can play this game—kids, moms, dads, grandmothers—it's fun for everyone. The game mechanics are simple.

Is there an end to Coin Master? ›

Coin Master does not have a traditional end. The game continuously updates, adding new villages and challenges for players.

How do I quit Coin Master? ›

From the main screen, click on the Menu bar and then on Settings ⚙️ Click on the 'Accounts' button and then on 'Permanently delete my account' on the bottom. Confirm by pressing the 'Delete' button. Complete the form to submit a request.

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