Canceling your Google Ads account (2024)

You can cancel your Google Ads account at any time. This will automatically stop all your ads within 24 hours.

This article shows you how to cancel your account, and what you should know before you cancel your account.

Note:

Canceling your Google Ads account is different from deleting your Google Account. When you cancel your Google Ads account, your ads stop showing, but you’re still able to access the account. When you delete your Google Account, all Google product accounts associated with that account will be canceled, and you'll be unable to access the accounts in the future. Your Gmail username will also be deleted and can't be used again in the future. Learn more about deleting your Google Account.

Before you cancel

Note that canceling your Google Ads account has the same effect as pausing your campaigns, with these exceptions:

  • When you cancel your account, you can receive a refund for any unused account balance, excluding amounts from promotional offers.
  • If you cancel your account, you'll need to reactivate your account first if you want to use it again in the future.

If you don't have unused funds in your account, you may want to pause your campaigns instead of canceling your account.

If you’re canceling your account because you’re not happy with how your campaigns are performing, you may want to check out optimization tips that could help.

Note: You can also cancel accounts that are still being set up by clicking the delete icon Canceling your Google Ads account (1) next to them in the Account selector.

How cancellation works

If you decide to cancel your account, keep in mind that you'll still need to pay for any accrued costs in your account. If you have money left in your account, we'll refund it to your payment method within 4 weeks. Learn more about managing billing after canceling your Google Ads account.

After you cancel, you’ll still be able to access the data in your Google Ads account by logging in to Google Ads. If you want to use Google Ads again in the future, you can reactivate your account at any time.

Note: If your Google Ads account has been inactive for more than 15 months - meaning your account hasn’t been spent in more than 15 months - your account will be automatically canceled. Learn more about cancellation of inactive accounts.

Requirements for cancellation

To cancel your account, you'll need:

  • Administrative access to your account
  • Billing set up for your account

If you have a manager account and want to cancel one of your managed accounts, keep in mind the following requirements:

  • You’ll need administrative access to your manager account
  • Your manager account needs to have ownership of the client account you'd like to cancel.

Learn more about canceling client accounts

How to cancel your account

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and selectUse previous design. If you're using the previous version of Google Ads, review the Quick reference mapor use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

  1. In your Google Ads account, click the Admin icon Canceling your Google Ads account (2).
  2. Click Account settings.
  3. Click Cancel my account.

After your account is canceled

The following will take place after canceling your account:

  • All remarketing lists that are owned by the canceled account, including Customer Match, will be set to “Closed,” preventing new users from being added to these lists.

In an effort to remove your data, the following will take place about a month after account cancellation:

  • All remarketing lists that are owned by the canceled account, including Customer Match, will have their membership duration updated to 1 day. This action will remove all users from these lists.
  • Once the users are removed, lists that are shared with other accounts will no longer be usable for those accounts.
  • Any parameters for dynamic remarketing will be deleted.

If you have any refundable credit left in your canceled account, you should receive a refund within 4-12 weeks. Learn more about managing billing after canceling your Google Ads account.

Problems canceling your account

  • If you don't see the option to cancel your account, you may not be eligible to cancel it. Review "Requirements for cancellation” above.
  • If your administrative access user left the company, and you want to cancel your account, collect your Customer ID, sign-in email address, account billing information, and contact Google Ads support.

Related links

  • Managing billing after canceling your Google Ads account
  • Access your canceled Google Ads account
  • Reactivate a cancelled Google Ads account

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Canceling your Google Ads account (2024)

FAQs

What happens when you cancel your Google Ads account? ›

Note that canceling your Google Ads account has the same effect as pausing your campaigns, with these exceptions: When you cancel your account, you can receive a refund for any unused account balance, excluding amounts from promotional offers.

How do I stop Google Ads permanently? ›

Here's how to disable personalized Google ads on Android:
  1. Open My Ad Center in Chrome.
  2. Next to Personalized ads, tap the drop-down menu and select Turn off.
  3. Tap Got it to confirm the change.
Feb 18, 2024

How do I stop Google Ads from taking money? ›

You can cancel Google Ads from the control panel.
  1. Log in to the control panel and click Google Ads.
  2. Click the red garbage bin icon on your dashboard.
  3. Click Approve, to confirm your cancellation.

How much does it cost to remove ads from Google? ›

The subscription service, called Google Contributor, asks users to pay $1 to $3 a month to remove advertising from partner sites on both desktop and mobile. Users who sign up for the service will see a "thank you" message from Google in the spot that the ad lived on the publishing site.

What happens if you never pay Google Ads? ›

If you don't pay for your Google Ads, your ads will stop showing and your account will be suspended until you make the payment.

Why can't I delete my ad account? ›

Only people with full control of the ad account or business portfolio can close ad accounts. The business must also be the owner of the ad account you want to close.

Can Google Ads be removed? ›

While you can't turn off or stop getting most ads online, you can block them using your web browser's built-in ad blocker or by using a third-party extension. If you are worried about privacy, you can disable personalized ads.

Why do Google Ads keep charging me? ›

Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.

Can I turn off all ads? ›

To block apps from suggesting ads:
  • On your Android device, open Settings .
  • Tap Privacy and security. More privacy settings.
  • Tap Ads. Ads privacy. Ad topics. App suggested ads.
  • Choose the ads you want to block.

When to stop Google Ads? ›

For example, there can be a time when you're getting too much volume and too many clients that your company is not big enough to handle it all, it's time to pause it. Google Ads can sometimes outgrow our ambition, and they can overwhelm us.

How do I stop automatic payments on Google? ›

Follow the steps below to cancel subscriptions from a payments profile:
  1. Sign in to the Payments profile.
  2. At the top, click Subscriptions & services.
  3. Under the subscription that you want to cancel, click Manage.
  4. Choose Cancel subscription.

How do I remove my account from Google Ad Manager? ›

To unlink an account from your manager account:
  1. Sign in to your Google Ads manager account.
  2. From the page menu on the left, click Settings.
  3. In the expanded menu, click Sub-account settings.
  4. Select the accounts you want to unlink.

How do I delete Google Ads account setup in progress? ›

There is no way to delete a Google Ads account that has not been completely set up. The only possible option you have is to contact the ads support team. They will help you in terminating any email addresses associated with those accounts.

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