Big U.S. banks say spending patterns show consumers are in good shape By Reuters (2024)

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Big U.S. banks say spending patterns show consumers are in good shape By Reuters (1)© Reuters. FILE PHOTO: A view of the exterior of the JP Morgan Chase & Co. corporate headquarters in New York City May 20, 2015. REUTERS/Mike Segar/File Photo

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By Elizabeth Dilts Marshall

NEW YORK (Reuters) - Top executives at the biggest U.S. banks have been optimistic about the nation's economic outlook this earnings season, pointing to healthy consumers who have cash in the bank, are again eager to spend and also to borrow.

Consumer spending, a key driver of the U.S. economy, fell sharply during the start of the pandemic as Americans, fearing the worst, hoarded cash and saved money by staying at home.

At the same time, government aid padded many Americans' bank accounts, and many used the cash to pay off debts.

Now, JPMorgan Chase & Co (NYSE:JPM) and Bank of America (NYSE:BAC), the No. 1 and 2 largest U.S. banks which together reach around 140 million households, say consumers are in good shape, even if the Omicron variant dampened spenders' enthusiasm some late last year.

Some analysts also cautioned inflation had the potential to further dampen spending if it continues.

Bank of America, which provided the most comprehensive consumer spending data when it reported earnings on Wednesday, said its 67 million customers spent a record $3.8 trillion in 2021, a 24% increase from 2019, the pre-pandemic benchmark.

That figure includes all the ways in which the bank's customers spend money - credit and debit cards, ACH, wire transfers, cash, checks and money sent via platforms like Zelle.

Fourth quarter payments were up 28% on the same period in 2019, also a record jump. Spending has continued into January, with payments up 11% as of Jan. 17 compared to the beginning of January 2021, Bank of America said.

Nearly all customers' account balances grew from June to December, it added.

"We believe there's lots of potential spending capacity left as average deposit balances continue to move up to the end of the year despite the heavy spending you see," Bank of America Chief Executive Officer Brian Moynihan said on Wednesday.

JPMorgan said that combined debit and credit card spending was 27% higher in the fourth quarter last year compared to the fourth quarter 2019, with travel and entertainment spending up 13% over the same period.

Wells Fargo (NYSE:WFC) & Co said credit card spending and median account balances for the fourth quarter were both up 27% compared to pre-pandemic levels.

Consumer loan balances across the industry also fully recovered from their COVID fall in the fourth quarter, led by auto loans and loans for tuition, medical care, vacations and other purposes, according to Federal Reserve data.

(Graphic: Consumers are borrowing again, https://graphics.reuters.com/USA-ECONOMY/klvykqrbjvg/chart.png)

"Seeing the results ... make us incrementally more optimistic about the loan growth trends," said Citigroup (NYSE:C) analyst Keith Horowitz.

CREDIT CARDS, INFLATION

Still, there were some signs consumers have not fully returned to their pre-COVID spending patterns.

Spending on credit cards, for example, which rebounded strongly in October and November, plateaued from early December and remain 7% below their pre-pandemic peak, Fed data shows.

(Graphic: A consumer snapshot, https://graphics.reuters.com/USA-ECONOMY/gkplgbejovb/chart.png)

JPMorgan, for example, reported credit card balances for the fourth quarter were up 5% compared to the same period in 2020, but they were still 8% lower than pre-pandemic levels because customers continue to pay down debt.

The bank also noted that travel and entertainment credit and debit card spending "saw some softening ... contemporaneously with the Omicron wave."

That looked to be in line with some softening in retail sales during December as consumers, fearing supply chain delays, completed their shopping early, and as Omicron stopped others from getting into stores.

Wells Fargo Chief Executive Officer Charles Scharf also noted that some of the uptick in consumer spending was driven by inflationary pressure. That is a possible overhang for the consumer spending outlook, said Viola Risk Advisors bank analyst David Hendler.

"Inflation could hurt people's ability to spend money because it's too expensive," he said.

Big U.S. banks say spending patterns show consumers are in good shape By Reuters (2024)

FAQs

What are consumer spending patterns? ›

Spending Patterns shows what consumers are purchasing and how much they are likely to spend.

What is the best bank in America? ›

Best Banks of May 2024
  • Capital One 360 Checking: Best online checking account.
  • Chase Total Checking®: Best for a large branch network.
  • Axos Bank Rewards Checking: Best for online account options.
  • Discover® Bank: Best for doing all of your banking at one place.
  • Synchrony Bank: Best high-yield savings account.
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How big is Bank of America? ›

Chase is the largest bank in the country, holding over $3.38 trillion in assets. Bank of America is the second-largest bank with over $2.45 trillion in assets. Wells Fargo is the third-largest bank, holding over $1.7 trillion in assets.

Is consumer spending still strong? ›

The data was included in the GDP report, which showed consumer spending moderating to a still-solid 2.5% pace in the first quarter from the brisk 3.3% pace in the October-December period. The economy grew at a 1.6% rate last quarter, held back by an increase in the trade deficit.

What is the theory about spending patterns? ›

The main theories about spending behavior and budgeting practices in this study are the Life Cycle Theory and Financial Literacy Theory. The main theories about spending behavior and budgeting practices include studies focusing on single budgetary categories, budgetary changes, and aggregate budgetary components.

What are the four types of consumer buying patterns? ›

Consumer Behavior Types. Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.

Which bank is most rich in USA? ›

What Is the Richest Bank in America? JPMorgan Chase is the richest bank in the U.S., based on Federal Reserve data for consolidated assets. It has over $3.3 trillion in total assets, more than any bank in the country.

What is the most financially stable bank in America? ›

JPMorgan Chase, the financial institution that owns Chase Bank, topped our experts' list because it's designated as the world's most systemically important bank on the 2023 G-SIB list. This designation means it has the highest loss absorbency requirements of any bank, providing more protection against financial crisis.

What is the number 1 Bank of America? ›

JPMorgan Chase is the top largest bank in the US, with a balance sheet total of $3.31 trillion.

Who owns most of Bank of America? ›

Berkshire Hathaway (BRK. A 0.72%)(BRK. B 0.51%): Warren Buffett's Berkshire Hathaway is the largest Bank of America shareholder, with 1.03 billion shares amounting to a 13% stake. As of March 2024, it was the second-largest of Warren Buffett's stock holdings after Apple (AAPL 2.2%), worth almost $37 billion.

Who owns most of the US bank? ›

Vanguard is the largest U.S. Bancorp shareholder, with 8.77% ownership while Blackrock owns 7.30%. Their total institutional holdings are valued at $5.15 billion and $4.29 billion, respectively. Meanwhile, here are the other institutional investors with more than 2% ownership of U.S. Bancorp. State Street Corp.

What do consumers want in 2024? ›

Consumer Trends for 2024
  • Customer feedback matters.
  • Branding and personality are crucial.
  • 24/7 support is a must.
  • Omnichannel shopping opportunities keep growing.
  • Consumers have more purchasing power.
  • Health and wellness are important buying points.
  • Personalization is expected.
  • Sustainability is on the rise.
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Why are Americans spending so much? ›

There are, of course, a few reasons why people are spending a lot of money right now. Consumers saved a lot of money when they were stuck at home during the pandemic, and now they're making up for lost time by traveling, eating out, and doing all the things they couldn't' during quarantine.

Are consumers cutting back on spending? ›

Over the last six months, nearly 80% of consumers have adjusted their spending patterns, cutting back on nonessential goods such as entertainment, home decor, clothing, and appliances.

What is consumer consumption patterns? ›

Consumption patterns refer to trends or predictable manners in which consumers purchase goods or services over time. These patterns are influenced by income levels, preferences and price of goods and services.

What is a customer buying pattern? ›

Buying patterns refer to the why and how behind consumer purchase decisions. They are habits and routines that consumers establish through the products and services they buy. Buying patterns are defined by the frequency, timing, quantity, etc.

What are 5 examples of consumer spending? ›

Consumer Spending - Key takeaways

There are three categories of consumer spending; durable goods (cars, appliances, electronics), non-durable goods (food, fuel, clothing), and services (haircut, plumbing, TV repair). The impact of a recession on consumer spending can vary.

What are the different consumer patterns? ›

Types of Consumer Behavior
  • Complex Purchasing Behavior. This type of behavior occurs when consumers are buying expensive, rarely purchased items. ...
  • Dissonance-Reducing Purchasing Behavior. ...
  • Habitual Purchasing Behavior. ...
  • Variety-Seeking Behavior. ...
  • Marketing Campaigns. ...
  • Economic Conditions. ...
  • Personal Preferences. ...
  • Group Influence.

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