Best Life Insurance Companies Of 2024 (2024)

If you are here to figure out the best life insurance companies of 2024, then you have clicked on the right site. A few things are as important as the future well-being of those that depend on you. Life insurance is one of the important things that is often overlooked but can prove life-saving for anyone that depends on your income should the unthinkable happen. Unfortunately, most people do not have the best coverage or the right amount of life coverage.

Research done by Life Insurance Marketing and Research Association shows that half of the U.S population have inadequate life insurance as they should. Another independent study conducted by employee providers indicates that a third of U.S households will experience financial strain within the first month after the breadwinner’s demise. Some people shy away from shopping for life insurance, fearing that it costs lots of money; however, you may be shocked to realize that it cost less than you think. A report by Insurance Information Institute (III) demonstrated that life insurance is five times cheaper than most people think.

If you are lost in the hay of advertisem*nts on what suits your life insurance needs, don’t worry. We intend to make your shopping process as easy as possible through thorough research and rating top insurance companies for you. This article evaluates some companies scoring them on performance factors such as customer service and financial strength.

Table of Contents

Types of Life Insurance – Best Life Insurance Companies of 2024

Having the correct information is key in any decision-making, including shopping for life insurance. Life insurance has several sub-categories; however, life insurance has two main types: Term Life Insurance and Permanent Life Insurance.

Term Life Insurance

It is also called pure life insurance, which is life insurance that promises to pay a stated sum of money, death benefits to your loved ones should the covered person die during the specified term. If the term expires, the policyholder has several options. They can convert the policy to permanent coverage, renew the policy for another specified term, or allow the policy to terminate.

How Term Life Insurance Works

The insurance company calculates the premium basing this calculation on the pay-out amount, health, age, and gender. The company can also order a medical test, examine driving records, smoking status, family history, hobbies, current medication, and occupation to determine the premium.

If you die during the term policy, the insurance company will pay the beneficiaries an equivalent of the policy face value. You can use the amount to settle your healthcare cost, debts, mortgage, or funeral cost. However, if this policy expires when you are alive, there is no pay-out. You can renew the policy with a recalculated premium based on your current age. Term life insurance policies lack the saving nature of whole life insurance products.

[Related Read:What is Term Life Insurance, and Why Do I Need It?]

Advantages of Term Life Insurance

  • It is cheaper than permanent life insurance, meaning you pay smaller fees and receive little benefits.
  • Next, it allows you to pay premiums for a set period, not in your lifetime.
  • Also, it’s convertible to a permanent insurance life policy, which means you can choose it when you have limited cash and upgrade to permanent when your economic situation improves.

The Downside of Term Life Insurance

  • It does not have any cash value. It means that the money you are paying is a death benefit receivable by your loved ones once you are dead. Permanent life insurance outweighs term life insurance in this area since you are guaranteed more than the death benefit.
  • Should the expiry of term life insurance precede your death, your family will miss out on the pay-out unless you renew or shift to permanent life insurance.
  • Several people choose term life insurance because it is cheaper and because the family will get the needed money for expenses. As one grows older, their need for life insurance diminishes, since by then, they would have paid many pending bills such as a mortgage, car loan, and children’s education.

Permanent Life insurance

Permanent life insurance is an insurance policy involving the payment of a premium for a lifetime. It combines the death benefit offered by term life insurance with savings. It is categorized into two whole life insurance and universal life insurance.

Whole Life Insurance

It provides coverage for a person’s whole life until their death with savings that grow at a certain rate.
Benefits of Whole Life Insurance.

  • It is not restricted by time, as in the case of term life insurance.
  • It provides cash value. Part of the premium you pay is deposited into investment accounts that accrue interest.
  • The cash value can be used to guarantee a loan; you can withdraw part of the money for personal use or pay premiums without needing an outside source. Additionally, the cash value you receive is tax-deferred.

Disadvantages of Whole Life Insurance

  • It is relatively expensive than term life insurance since the insured must pay a premium for a longer period. Therefore, this type of insurance is best for those with better financial freedom. If your finances are limited, for now, you can stick with term life insurance.
  • A whole life insurance policy requires that you pay a certain fee should you opt for early use of cash value. This amount varies from one company to another.
  • Should you pass without utilizing the accumulated cash value, your family will only get death benefits and lose the cash value taken back by the company. Ouch! That sting.

Universal Life Insurance

It differs from whole life insurance in three areas: you can change the premium payment frequency, the premium amount can change with time, and the insured death benefits can change.

This type of permanent life insurance can befit those who believe their financial situation will likely change before death. Moreover, the policy allows you to update it without needing a new policy. It also allows the insured to make any changes to the policy as they so wish without a new plan. However, in addition to the downsides of whole life insurance, this policy has numerous variables, making it intimidating and confusing.

The Four Best Life Insurance Companies of 2024

Different life insurance companies are good at different things; hence there is no magical choice of one insurance company best for everyone. This paper explores a simple methodology to help you get started in your decision-making. I have used three established comparison factors, including financial strength, customer satisfaction, and premium.

1. Northwestern Mutual

This insurance company boasts over 160 years of experience offering various traditional coverage on life insurance and financial services. The AM Best financial strength ratings gave the company a rating of A++, meaning the company is financially stable. The J.D. Power ratings gave it a score of 812/1000 on customer satisfaction, ranking as better than most. Their premium is relatively low and is known to be the best in whole life insurance with several add-ons.

2. State Farm

State Farm is also an experienced player with nearly 100 years in the industry, offering a variety of insurance policies in addition to universal, term, and whole life insurance. It offers major discounts for customers shopping for multiple policies. The AM Best financial strength ratings gave the company a rating of A++, meaning the company is financially superior. The J.D. Power ratings gave it a score of 831/1000 on customer satisfaction, ranking as “among the best.”

3. Mutual Omaha

The Nebraska-based insurance company has over 100 years of experience and is praised for its whole life policy with no medical examination. The company offers insurance, mutual funds, and banking services to individuals, businesses, and groups. It has a lower age limit of buying burial insurance at 45, five years earlier than other companies. Therefore, it ranks top in providing burial insurance. The AM Best financial strength ratings accord the company a rating of A+, meaning the company is financially superior and stable. The J.D. Power ratings scored the company at 792/1000 on customer satisfaction, ranking better than most.

4. Voya Financial

This company offers ideal group life insurance plans for different size companies. It provides both whole life insurance and term life insurance coverage and does not necessarily need a medical examination before buying a policy. It is also ideal for people in a family with a cancer history. The AM Best financial strength ratings accord the company a rating of A, meaning the company is known to be financially excellent. The J.D. Power ratings scored the company at 744/1000 on customer satisfaction, ranking better than most.

Shopping for life insurance is an important decision that can benefit your dear ones if you are not around them in the future. You can operate with peace of mind knowing that your financial future and that of your family are guaranteed. You can choose term life insurance, whole life insurance, or universal life insurance, depending on your circ*mstances and financial ability. In all, you can find a comprehensive list and reviews of the best life insurance companies of 2024 on various rating websites.

Best Life Insurance Companies Of 2024 (2024)

FAQs

What is the life insurance outlook for 2024? ›

Life insurance premiums reached record highs in 2023, and growing confidence in the economy—along with strong purchase intent from younger generations—is expected to spark a continued increase in policies sold in 2024. For all insurers, high interest rates are expected to boost investment income over the next year.

What life insurance company does Dave Ramsey recommend? ›

It means that Zander is the only company Dave and the entire Ramsey team recommend for term life insurance. Why? Because Zander has faithfully served our fans for two decades and will do whatever it takes to help you win. They offer the coverage you need and nothing you don't.

Who is the number one life insurance company in the world? ›

Allianz SE, China Life Insurance Co. Ltd. and Nippon Life Insurance Co. are the three largest life insurance companies in the world, according to a new ranking by S&P Global Market Intelligence.

What is the 7 year rule for life insurance? ›

To avoid being declared a modified endowment contract, a life insurance policy must meet the “7-pay” test. This test calculates the annual premium a life insurance policy would need to be paid up after seven level annual premiums. (When a life insurance policy is “paid up,” no further premiums are due.)

At what age should you stop life insurance? ›

Many people in their 60s and 70s may no longer need life insurance. They may have already paid off the house, stopped working, sent the kids off to care for themselves or accumulated enough assets to offset the need for life insurance. But sometimes buying or maintaining a life insurance policy over age 60 makes sense.

What year is best to get permanent life insurance? ›

30 to 60 years old

If you don't need a large death benefit, a mid-range permanent life policy can provide lifelong coverage and grow cash value over time. If affordability is your main concern, opt for a term policy.

What life insurance does Suze Orman recommend? ›

Suze Orman recommends that generally most people should get a 20 year term life insurance policy at 20 times your annual income. What does that mean? That means if you're 30 years old and you make $50,000 a year you should get a million dollar 20 year term life insurance policy.

Is it better to get term or whole life insurance? ›

Term life is often a better choice for parents with young children and a mortgage, as their family may be dependent on their income to meet basic expenses. Whole life is often more expensive than term life, but the coverage is permanent as long as you make your payments.

Who is the #1 insurance company in the USA? ›

State Farm is the biggest auto insurance company in the country by market share, while Progressive, Geico and Allstate are the next three.

Does it matter what company you get life insurance from? ›

As a general rule, you should buy from a company licensed in your state, because then you can rely on your state insurance department to help if there's a problem. And if the insurance company becomes insolvent, your state's life insurance guaranty fund will help only policyholders of companies it has licensed.

Which life insurance company has the lowest complaint index? ›

Pacific Life

The company's comprehensive coverage portfolio and financial strength are matched by strong customer satisfaction. Pacific Life scored 0.08 on the NAIC complaint index, indicating a rate of complaints 10 times lower than expected for a company of its size.

Which is better, term or whole life insurance? ›

If you only need coverage for a few years while your children are growing up, for example, then term life insurance may be the right choice. But if you want lifetime coverage and the ability to build cash value, then consider whole life insurance.

What is the biggest insurance company to fail? ›

Mutual Benefit Life Insurance Co: Serving the life insurance industry in the three-year rehabilitation of Mutual Benefit Life Insurance Company, the largest US insurer ever to fail.

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