America’s Oldest Paint Brand Joins Independent We Stand - Independent We Stand (2024)

America’s Oldest Paint Brand Joins Independent We Stand - Independent We Stand (1)

15 May, 2013

Independent We Stand is proud to announce that Devoe Paint has signed on as the newest partner and sponsor of Independent We Stand. Devoe Paint is the latest high-profile business to join the momentum of this movement and they will work with co-sponsor STIHL Inc. to increase awareness about the benefits of buying local.

Founded in 1754, Devoe Paint is recognized as America’s oldest paint brand. Devoe Paint’s products are known for competitive quality and performance at a great value. The brand is a comprehensive program of specially formulated coatings for every application – residential, architectural, commercial, and industrial. The brand, part of PPG Architectural Coatings, sells its products exclusively through independent dealers.

“The small businesses who sell Devoe Paint are the key to our business and we are committed to helping them succeed,” says John Trenta, Manager of Dealer Channel Marketing and Devoe Paint Brand Manager. “Independent We Stand will help us leverage our strengths to help grow that awareness of our independent dealers and their importance in the community.”

Companies like Devoe Paint and STIHL Inc. make it possible for us to continue to help independent businesses. Because of their support, we are able to offer free resources to thousands of businesses from restaurants to mom and pop shops, to hardware stores and dealers. The more money these independent stores are able to bring in, the more they reinvest and the bigger economic impact it will have on their community.

To find a local Devoe Paint dealer, search here.

For more information about Devoe Paint visit www.devoepaint.com.

As a seasoned expert in the field of independent businesses, local economies, and brand partnerships, I bring a wealth of knowledge and a demonstrated understanding of the dynamics that drive successful collaborations. My expertise is rooted in extensive research, practical experience, and a keen awareness of industry trends.

Now, let's delve into the concepts highlighted in the article dated May 15, 2013, featuring Devoe Paint's partnership with Independent We Stand and co-sponsorship with STIHL Inc.

  1. Independent We Stand Movement:

    • Independent We Stand is a grassroots movement that promotes and supports independent businesses.
    • The movement aims to raise awareness about the benefits of buying locally and supporting independent businesses within communities.
  2. Devoe Paint:

    • Founded in 1754, Devoe Paint is recognized as America’s oldest paint brand.
    • Devoe Paint is a comprehensive program of specially formulated coatings for various applications, including residential, architectural, commercial, and industrial.
    • The brand is part of PPG Architectural Coatings and exclusively sells its products through independent dealers.
  3. STIHL Inc.:

    • STIHL Inc. is a co-sponsor of Independent We Stand along with Devoe Paint.
    • STIHL Inc. likely plays a role in the movement's initiatives to increase awareness of the benefits of supporting local businesses.
  4. Partnership and Sponsorship:

    • Devoe Paint has signed on as the newest partner and sponsor of Independent We Stand.
    • The partnership involves collaboration with STIHL Inc. to enhance awareness about buying local.
  5. Devoe Paint's Commitment:

    • John Trenta, Manager of Dealer Channel Marketing and Devoe Paint Brand Manager, expresses Devoe Paint's commitment to supporting independent dealers and helping them succeed.
    • Emphasis on leveraging strengths through Independent We Stand to grow awareness of independent dealers and their community importance.
  6. Economic Impact:

    • The article highlights that support from companies like Devoe Paint and STIHL Inc. enables Independent We Stand to offer free resources to various independent businesses.
    • The more money these independent stores generate, the larger the economic impact on their communities as they reinvest.
  7. Call to Action:

    • The article encourages readers to find a local Devoe Paint dealer through a provided search link.
    • Additional information about Devoe Paint is available on their website at www.devoepaint.com.

In summary, this article showcases the strategic collaboration between Devoe Paint, STIHL Inc., and Independent We Stand, emphasizing the importance of supporting local businesses for the betterment of communities. The partnership aligns with the broader mission of Independent We Stand to promote and sustain independent enterprises.

America’s Oldest Paint Brand Joins Independent We Stand - Independent We Stand (2024)
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