Ad revenue major digital ad sellers worldwide 2024 | Statista (2024)

Skip to main content

  • Popular Statistics
  • Topics
  • Markets
  • Reports
  • Market Insights
  • Consumer Insights
  • Company Insights
  • eCommerce Insights
  • Daily Data
  • Content & Design
  • Research projects
  • Ask Statista
  • Business Plan Export
  • Statista R
  • Premium

    Premium statistics

    Industry-specific and extensively researched technical data (partially from exclusive partnerships).

    A paid subscription is required for full access.

    Published by

    Feb 22, 2024

    In 2024, Google was forecast to generate 190.5 billion U.S. dollars in global online advertising revenue, securing the tech giant's top spot among leading digital ad sellers worldwide. This was followed by Meta with an ad revenue of 146.3 billion U.S. dollars, while Amazon clinched bronze with a revenue of 52.7 billion.

    Advertising revenue of major digital ad-selling companies worldwide in 2024 (in billion U.S. dollars)

    CharacteristicAdvertising revenue in billion U.S. dollars
    --
    --
    --
    --

    You need a Statista Account for unlimited access

    • Immediate access to 1m+ statistics
    • Incl. source references
    • Download as PNG, PDF, XLS, PPT

    Already have an account? Login

    Share this statistic

    Download

    Ad revenue major digital ad sellers worldwide 2024 | Statista (6)

    Julia Faria

    Research lead covering advertising and marketing

    Get in touch with us now

    Profit from additional features with an Employee Account

    Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header.

    Register now

    Ad revenue major digital ad sellers worldwide 2024 | Statista (7)

    Profit from the additional features of your individual account

    Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set statistic alerts) please log in with your personal account. If you are an admin, please authenticate by logging in again.

    Login

    Ad revenue major digital ad sellers worldwide 2024 | Statista (8)

    To download this statistic in XLS format you need a Statista Account

    To download this statistic in PNG format you need a Statista Account

    To download this statistic in PDF format you need a Statista Account

    To download this statistic in PPT format you need a Statista Account

    As a Premium user you get access to the detailed source references and background information about this statistic.

    As a Premium user you get access to background information and details about the release of this statistic.

    As soon as this statistic is updated, you will immediately be notified via e-mail.

    … to incorporate the statistic into your presentation at any time.

    You need at least a Starter Account to use this feature.

    You need to upgrade your Account to download this statistic

    • Immediate access to statistics, forecasts & reports
    • Usage and publication rights
    • Download in various formats

    Already have an account? Login

    You need one of our Business Solutions tousethisfunction

    • Immediate access to statistics, forecasts & reports
    • Usage and publication rights
    • Download in various formats

    Already have an account? Login

    Statista Accounts: Access All Statistics. Starting from $2,388 USD/Year

    Basic Account

    Get to know the platform

    You only have access to basic statistics.
    This statistic is not included in your account.

    Starter Account

    The ideal entry-level account for individual users

    • Instant accessto 1m statistics
    • Downloadin XLS, PDF & PNG format
    • Detailedreferences

    $199 USD/Month *

    Professional Account

    Full access

    Business Solutions including all features.

    * Prices do not include sales tax.

    Statistics on " Advertising worldwide "

    Other statistics that may interest you Advertising worldwide

    Overview

    7

    Regional breakdown

    4

    Traditional media

    6

    Digital & mobile

    7

    Agencies

    8

    Doing business

    7

    Further related statistics

    17

    Further Content: You might find this interesting as well

    Statistics

    Statista Accounts: Access All Statistics. Starting from $2,388 USD/Year

    Learn more about how Statista can support your business.

    Menu

    Ad revenue major digital ad sellers worldwide 2024 | Statista (2024)

    FAQs

    Ad revenue major digital ad sellers worldwide 2024 | Statista? ›

    Ad revenue of major digital ad sellers worldwide 2024

    Read On
    How much is the digital marketing industry worth in 2024? ›

    If that's not impressive enough, the digital advertising market is forecast to continue growing and reach $667.6 billion in 2024 and surpass $730 billion in 2025.

    Discover More Details
    How big is the digital marketing market in 2025? ›

    The market is expected to grow from $374.2 billion in 2020 to $763.6 billion in 2025 at a rate of 15.3%. The market is expected to grow from $ 763.6 billion in 2025 to $1,449.0 billion in 2030 at a CAGR of 13.7%.

    Continue Reading
    How big is the digital advertising market in the world? ›

    Digital Advertising Market Size & Trends

    The global digital advertising market size was valued at USD 365.37 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 15.5% from 2023 to 2030.

    See Details
    What is the revenue of digital advertising? ›

    Key stat: Digital ad spend worldwide will hit $601.84 billion this year, up 9.5% from $549.51 billion in 2022, according to our forecast. Beyond the chart: Total media ad spend worldwide will hit $897.26 billion in 2023, which is up just 5.8% over last year.

    Find Out More
    What is the advertising industry's forecast for 2024? ›

    Estimates for global 2024 advertising growth range between 4.6% and 7.2%, nearly double the projected 2023 growth of 2%-5%. Macroeconomic improvement in the second half of 2023 and an upbeat outlook for the economy in 2024 are expected to drive this growth.

    Tell Me More
    What does Forbes say about digital marketing in 2024? ›

    Overall, digital marketing offers a dynamic and rewarding career path for those interested in the intersection of technology and marketing. Benefits of Pursuing a Career in Digital Marketing: Lucrative Salary Potential: As Forbes predicts, digital marketing is set to become the highest paying job of 2024.

    Show Me More
    Will chat gpt replace digital marketing? ›

    No, ChatGPT cannot replace digital marketing. ChatGPT is an artificial intelligence language model that can provide information, answer questions, and engage in conversations.

    Explore More
    How big is the digital advertising market in 2030? ›

    According to a new report, published by KBV research, The Global Digital Advertising Market size is expected to reach $1041.9 billion by 2030, rising at a market growth of 14.5% CAGR during the forecast period. The Services segment is experiencing a CAGR of 16% during (2023 - 2030).

    Continue Reading
    What is the growth outlook for digital marketing? ›

    According to Market.us, The Global Digital Marketing Market is poised for significant growth, with sales projected to reach USD 1,310.3 billion by 2033, indicating a robust 13.6% compound annual growth rate (CAGR) from 2024 to 2033.

    Show Me More

    Who is the largest digital ad seller? ›

    Ad revenue of major digital ad sellers worldwide 2024

    In 2024, Google was forecast to generate 190.5 billion U.S. dollars in global online advertising revenue, securing the tech giant's top spot among leading digital ad sellers worldwide.

    Read The Full Story
    What is the world's largest digital advertising company? ›

    WPP Plc (NYSE:WPP) holds the distinction of being the largest advertising-holding company globally, measured by annual revenues. With a wide range of services encompassing traditional and digital advertising, public relations, and consulting, WPP Plc (NYSE:WPP) caters to clients worldwide.

    See Details
    What is the growth rate of the digital advertising industry? ›

    Growth for total US digital ad spending this year will reach 7.8%, its slowest pace in 14 years, according to our forecast. The growth rate will pick up from 2024 through to the end of our forecast period in 2027, when growth will be more than 10% each year.

    Get More Info Here
    Who earns the most online advertising revenue? ›

    Digital advertising revenue of leading online companies 2012-2023. In 2023, Meta Platforms earned over 131 billion U.S. dollars in digital revenue through online advertising. In 2022, search market leader Google generated 224.47 billion U.S. dollars through digital advertising channels.

    Continue Reading
    Who spends the most on digital advertising? ›

    Retail is nearly twice as big a player as any other industry. Retail will spend $73.55 billion on digital advertising in 2023, over $34 billion more than the second-place spender, consumer packaged goods (CPG).

    View More
    What is the total revenue of digital marketing? ›

    CharacteristicRevenue in billion Indian rupees
    2024*662
    2023576
    2022499
    2021383
    5 more rows
    Mar 15, 2024

    View Details
    How much is the digital marketing industry worth? ›

    The global digital marketing market has achieved substantial growth, reaching a size of US$ 322.2 Billion in 2022. Looking ahead, industry experts anticipate even greater expansion, with the market projected to reach US$ 689.8 Billion by 2028.

    See More
    How big is the digital marketing market in 2030? ›

    According to a new report, published by KBV research, The Global Digital Advertising Market size is expected to reach $1041.9 billion by 2030, rising at a market growth of 14.5% CAGR during the forecast period. The Services segment is experiencing a CAGR of 16% during (2023 - 2030).

    Learn More
    What is the value of digital marketing in future? ›

    Digital marketing is a smart choice because it can be more budget-friendly than traditional marketing. With traditional methods, you have to keep paying for things like ads in newspapers or brochures. But with digital marketing, you pay most of the costs upfront, and it's usually cheaper than offline marketing.

    Discover More Details
    Did you know facts about digital marketing in 2024? ›

    In 2024, 42% of businesses are increasing their investment in AR and VR strategies. Consumers are 35x more likely to open mobile messages than emails. Mobile advertising will account for 77% of all digital ad spend in 2024.

    Show Me More
    Top Articles
    A Small Business Guide to the Income Statement
    Turning an empty ISA into a £117,784 annual second income!
    Funeral Etiquette | Golnick-Schueneman | Kewanee IL funeral home and cremation
    Golnick-Schueneman Funeral Home Obituaries - Eulogy Assistant
    Latest Posts
    What Should You Do When Forex Trades Become Scarce? | The Lazy Trader
    Is Rental Income From a Vacation Home Taxable?
    Article information

    Author: Aron Pacocha

    Last Updated:

    Views: 5890

    Rating: 4.8 / 5 (48 voted)

    Reviews: 87% of readers found this page helpful

    Author information

    Name: Aron Pacocha

    Birthday: 1999-08-12

    Address: 3808 Moen Corner, Gorczanyport, FL 67364-2074

    Phone: +393457723392

    Job: Retail Consultant

    Hobby: Jewelry making, Cooking, Gaming, Reading, Juggling, Cabaret, Origami

    Introduction: My name is Aron Pacocha, I am a happy, tasty, innocent, proud, talented, courageous, magnificent person who loves writing and wants to share my knowledge and understanding with you.