7 red flags that signal it may be time to dump your financial adviser in 2023 (2024)

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Jennifer Booton

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Should you get a new financial planner this year?

7 red flags that signal it may be time to dump your financial adviser in 2023 (1)

Rougly one in three American adults have sought the help of a professional financial advisor, according to a survey of 2,381 U.S. adults released in 2022 by Northwestern Mutual. But, of course, some financial advisers are better than others — a lot better. So we asked five pros to identify red flags that should give you pause when looking for a financial adviser to guide you toward your goals. If you see any of these seven signs, it might be time to dump your current advisor for a new one. (Looking for a new financial adviser? This tool can match you to an advisor who meets your needs.)

They talk about your portfolio, but not about your life

“Avoid an advisor who talks about your portfolio, but not you [and] your life,” says Rachel Elson, wealth adviser and certified financial planner at Perigon Wealth Management. She notes that while it’s common for people to come in asking “how much do I need to retire,” an adviser should respond by saying something like: “Tell us about your life, how you spend money, about your needs and your goals.” Indeed, she says, you “can’t answer anything like that in a vacuum. It’s important to have an adviser who understands who you are and understands the full picture of your life.”

They’re not working in your best interest

Do you understand how your financial adviser is paid and where their loyalaties lie? “A fiduciary is legally required to look out for your best interest before their own,” explains Kashif Ahmed, certified financial planner and president at American Private Wealth. Not all advisers are fiduciaries, and not all are held to that standard. This MarketWatch Picks guide gives you 15 questions to ask any adviser (including questions so you can understand their ethicial obligations to you and how they are paid), and as we recently noted, you may even want an adviser to sign a fiduciary oath.

They panic under pressure

“I think the basis for anyone to consider changing advisors following the pandemic comes down to this: did your advisor stick to his/her knitting and execute on a grounded strategy that was already in place or did your advisor thrash about in a panic?” says Dave Yeske, certified financial planner and managing director of Yeske Buie. “If your advisor panicked and exited the market or curled up in a fetal ball and went radio silent, you probably need to shop around for someone who works from a grounded set of principles and has a more engaged, proactive style.” (Looking for a new financial adviser? This tool can match you to an advisor who meets your needs.)

You have outgrown each other

“If an advisor mostly works with people with $10 million and up and is not giving you the time a day because you don’t have enough money, then they’re probably not the right fit. Same if you have a lot of money or have complicated planning needs and are working with someone doing basic stuff,” says Elson.

It also may be time to leave if “you feel that your needs have outgrown what your financial advisor is able to provide,” says Marguerita Cheng, CFP Board Ambassador and Blue Ocean Global Wealth CEO. “For example, your advisor may be focusing on portfolio management, but you want guidance on equity compensation, college strategies or Social Security claiming strategies.”

They don’t understand your values

An adviser should ask you about money values and beliefs and put together a financial plan in accordance with those, says Cait Howerton, lead financial planner and CFP at Facet Wealth. “We all have various experiences growing up, various values that are instilled with us from our environment, then as we get older, we start to determine our own values. For some, it’s charitable giving. Others, spending money on ongoing experiences. Eating out vs. eating home. Those are priorities in our life but underneath that they are tied to values, such as fun vs. predictability. If we dig a little deeper, we can typically uncover a value. And if we dig deeper than that, we can undig a money belief, what’s buried in my subconscious.” (Looking for a new financial adviser? This tool can match you to an advisor who meets your needs.)

They aren’t transparent about fees

However they choose to get paid, whether through assets under management or fees per year, an adviser needs to explain how they’re getting paid, when they’re getting paid and why they chose that particular pay model, pros say. Also beware of “free” financial advice, as it’s usually not free.

They speak in jargon that’s not relatable to you

“If they’re using a lot of jargon that doesn’t make you feel like they’re meeting you where you are. If someone is talking over you/down to you or trying to impress you with big words, not making it clear why they’re presenting a certain strategy,” says Howerton.

“It’s important they take high-level concepts and put them into words that meet you where you’re at in your financial literacy,” adds Howerton. “If someone isn’t explaining concepts that are difficult to understand, or if they’re not willing to elaborate on a particular strategy, they’re probably not a good planner for you.” (Looking for a new financial adviser? This tool can match you to an advisor who meets your needs.)

Read Next

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Have an issue with your financial adviser or looking to hire a new one? Email questions or concerns to picks@marketwatch.com.

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About the Author

Jennifer Booton

Jennifer Booton is a MarketWatch reporter based in New York. You can follow her on Twitter @jbooton.

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7 red flags that signal it may be time to dump your financial adviser in 2023 (2024)

FAQs

What is a red flag for a financial advisor? ›

If a financial advisor is not a fiduciary—someone who is legally obligated to act in your best interest and put your needs first—that is a red flag. "Not all financial advisors are fiduciaries," says Maizes.

When should you dump your financial advisor? ›

But these professionals are only as good as the service they provide their clients. If your financial advisor isn't paying enough attention to you, isn't listening to you, or is confusing you, it may be time to call it quits and find a new advisor who is willing to go the extra mile to keep you as a client.

What may indicate that there is a problem with your financial adviser? ›

Signs you may have a problem

give you advice that doesn't fit with your goals or risk tolerance. make you feel intimidated or uncomfortable if you ask questions. are not upfront about how they make their money and the costs of the advice. leave you in a worse financial position than before you received the advice.

When should I fire my investment advisor? ›

The advisor charges a lot for what they do

Cost is the No. 3 most frequently cited motivator for firing an advisor, behind lackluster quality of advice and relationship, Morningstar found. “If they're charging 1% [a year] and all they're doing is portfolio management, that should raise some red flags,” Hauptman said.

What are the red flag indicators? ›

A red flag is a warning or indicator, suggesting that there is a potential problem or threat with a company's stock, financial statements, or news reports. Red flags may be any undesirable characteristic that stands out to an analyst or investor. Red flags tend to vary.

What is unprofessional behavior for financial advisor? ›

Unethical financial advisors usually have warning signals including inconsistent reporting to clients, product pushing, and guaranteeing future results.

How do you tell if your financial advisor is ripping you off? ›

11 warning signs your financial advisor is ripping you off
  1. Your financial advisor doesn't explain how they get paid. ...
  2. Your financial advisor doesn't really care about your needs and goals. ...
  3. Your financial advisor boasts they can “easily” beat the market. ...
  4. You only hear from your financial advisor once a year, or less.

How does a financial advisor end a relationship? ›

In most cases, you simply have to send a signed letter to your advisor to terminate the contract. In some instances, you may have to pay a termination fee.

Why do people fire their financial advisor? ›

Quality of relationship with an advisor (21%) Cost of services (17%) Unhappiness with returns (11%) Comfort in handling their own finances (10%)

How do you know if a financial advisor is good? ›

Here are four traits you want to look for when gauging whether a Financial Advisor is suitable for you:
  1. They work with you. ...
  2. They take a holistic view of your finances. ...
  3. They develop and customize your investment strategy. ...
  4. They have the support of an investment team. ...
  5. There is a lack of transparency.

How often do people switch financial advisors? ›

As it turns out, people switch advisors all the time, so you're in good company. 60% of high net worth and ultra-high net worth investors have switched advisors at least once. When you're dealing with assets from $5 million to $500 million like the clients served by Pillar, you need an advisor you can rely on.

Should you trust financial advisors? ›

An advisor who believes in having a long-term relationship with you—and not merely a series of commission-generating transactions—can be considered trustworthy. Ask for referrals and then run a background check on the advisors that you narrow down such as from FINRA's free BrokerCheck service.

At what age do most financial advisors retire? ›

According to various studies and publications, the average age of financial advisors is somewhere between 51 and 55 years, with 38% expecting to retire in the next ten years.

How long should you keep a financial advisor? ›

“If judging performance only, clients need to give an advisor three to five years minimum, and realistically, five-plus is probably better,” said Ryan Fuchs, a certified financial planner with Ifrah Financial Services. “It may take several years before you can truly see how an investment strategy will work.

What is the average return from an investment advisor? ›

Key takeaways

Industry studies estimate that professional financial advice can add between 1.5% and 4% to portfolio returns over the long term, depending on the time period and how returns are calculated.

How do you know if a financial advisor is trustworthy? ›

Visit FINRA BrokerCheck or call FINRA at (800) 289-9999. Or, visit the SEC's Investment Adviser Public Disclosure (IAPD) website. Also, contact your state securities regulator.

What is a red flag behavior that requires professional advice? ›

Red flags are warning signs that can indicate potential problems in various areas of life. For instance, in a relationship, red flags may manifest as controlling behaviour, lack of trust, low self-esteem, physical, emotional, or mental abuse, substance abuse, narcissism, anger management issues, or codependency.

What are some red flags financial institutions? ›

Common red flags include large cash transactions, structuring transactions to avoid reporting thresholds, rapid movement of funds, unusual customer activity, lack of business justification, dealing with non-resident customers or Politically Exposed Persons, offshore transactions, unregistered or unlicensed entities, ...

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