20 funding terms every startup founder should know (2024)

As a startup founder, you are bound to come across several funding terms that might seem confusing at first. Understanding these terms is essential to ensure that you make informed decisions when it comes to securing funding for your startup.

Here are 20 funding startups terms that every founder should know.

  1. Valuation

Valuation is the process of determining the worth of a startup. It is an important metric that investors use to evaluate the potential of a startup. Valuation can be determined using various methods, including discounted cash flow analysis, market analysis, and comparative analysis.

2. Equity

Equity is the ownership interest that investors have in a startup. When investors provide funding to a startup, they typically receive equity in exchange. The amount of equity that investors receive is determined by the valuation of the startup and the amount of funding provided.

3. Convertible note

A convertible note is a type of debt instrument that can be converted into equity at a later stage. It is a popular option for early-stage startups that are not yet ready to determine a valuation. Convertible notes typically have a maturity date and an interest rate, but instead of paying back the loan, investors have the option to convert it into equity when the startup raises its next round of funding.

4. Dilution

Dilution occurs when a startup issues new equity, which decreases the percentage ownership of existing shareholders. It is a natural part of the fundraising process, but it is important for startup founders to be aware of how it can impact the ownership structure of their company.

5. Pre-money and Post-money valuation

Pre-money valuation is the value of a startup before it receives any funding, while post-money valuation is the value of a startup after it has received funding. Understanding the difference between pre-money and post-money valuation is important when negotiating with investors and determining the amount of equity that they will receive.

6. Term sheet

A term sheet is a non-binding agreement that outlines the basic terms and conditions of an investment. It typically includes details such as the amount of funding, the valuation, the percentage of equity offered, and the rights and responsibilities of both the startup and the investor.

7. Runway

Runway is the amount of time that a startup can operate with its current cash reserves. It is an important metric that investors use to evaluate the financial health of a startup and to determine whether to invest.

8. Cap table

A cap table is a spreadsheet that shows the ownership structure of a startup. It lists the names of shareholders, the number of shares they own, and the percentage of equity they hold. Cap tables are important for tracking ownership changes and for determining the dilution of existing shareholders.

9. Liquidation preference

Liquidation preference is a term that defines the order in which investors are paid back in the event of a liquidation event, such as an acquisition or bankruptcy. It determines the priority of payment and can impact the amount of money that investors receive.

10. Vesting

Vesting is the process by which equity is granted to employees or founders over a period of time. It is a way to incentivize team members to stay with the company and to align their interests with those of the company.

11. Anti-dilution

Anti-dilution is a provision that protects investors from dilution by adjusting their ownership percentage in the event of a down round of funding.

12. Option pool

An option pool is a reserve of shares set aside for future equity grants to employees or advisors. It is important for attracting and retaining talent. Option pool can also impact the ownership structure of a startup.

13. Bridge financing

Bridge financing is a short-term loan or investment that is used to bridge the gap between two rounds of funding. It is typically used to provide working capital and to keep the startup running until it can secure a larger investment.

14. Series A, B, and C funding:

Series A, B, and C funding are different stages of funding that startups go through as they grow. Each round typically involves larger investments from more sophisticated investors and is used to fuel growth and expansion.

15. Lead investor

A lead investor is the main investor in a round of funding. They are responsible for negotiating the terms of the investment and often bring in other investors to participate in the round.

16. Pro rata

Pro rata is a right that allows investors to maintain their ownership percentage in a company when new equity is issued. It gives investors the opportunity to invest additional funds in a company to maintain their proportional ownership.

17. Down round

A down round is a funding round in which a startup raises money at a lower valuation than the previous round. It can be a sign of financial distress or a shift in market conditions.

18. Term loan

A term loan is a type of debt financing that is repaid over a fixed period of time with interest. It is a popular option for startups that need a large amount of capital upfront and can afford to make regular payments over time.

19. Preferred stock

Preferred stock is a type of equity that gives investors certain rights and privileges over common stockholders. It typically has a fixed dividend rate and priority in the event of liquidation.

20. Warrant

A warrant is a financial instrument that gives the holder the right to purchase a certain number of shares at a fixed price. It is often used as a sweetener in financing deals to incentivize investors to participate in a round of funding.

Closing thoughts

Understanding the various funding startups terms is crucial for startup founders who are looking to secure funding for their companies.

From valuation and equity to preferred stock and warrants, there are many terms to be familiar with in the world of startup funding.

By taking the time to learn about these terms and how they impact funding rounds and ownership structures, startup founders can make informed decisions that will help their businesses succeed in the long run.

20 funding terms every startup founder should know (2024)

FAQs

What questions would you ask the firm's founder before making your funding decision what answers would satisfy you? ›

Questions to ask before you invest in a startup company
  • Is the team well-balanced, dedicated, and focused on the problem? ...
  • Do the founders know their business, competitors, and industry? ...
  • Is the valuation in line with the industry and the region? ...
  • Why are they solving this problem? ...
  • Is the money machine working?
Apr 22, 2019

How much equity does the average startup founder get? ›

The short answer to "how much equity should a founder keep" is founders should keep at least 50% equity in a startup for as long as possible, while investors get between 20 and 30%. There should also be a 10 to 20% portion set aside for employee stock options and, in some cases, about 5% left in a reserve pool.

What founders need to consider in raising financing? ›

Founders need to understand the different types of capital available, familiarize themselves with the different stages of funding, build a strong network of investors, prepare an effective pitch, and remain patient throughout the process in order to maximize their chances of success.

How much salary should a startup founder take? ›

Based on various sources, a startup founder at a seed stage are paying themselves around $100K-140K. Pilot recently published a survey of 750 startup founders <here> which has the average at $121K and mean $115K for 2023. But interestingly says that 40% of founders pay themselves less than $100K.

What are the three most important questions every entrepreneur must answer? ›

What are my goals? Do I have the right strategy? Can I execute the strategy?

What are common Shark Tank questions? ›

Top 5 Questions from 'Shark Tank' and How to Ace Them
  • What Are Your Sales? ...
  • What Is the Cost of Goods Sold and Your Profit Margin? ...
  • What Is Your Valuation and How Did You Arrive at It? ...
  • Who Is Your Target Market? ...
  • What Are Your Customer Acquisition Costs?
Dec 31, 2023

Is 1% equity in a startup good? ›

Up to this point, generally speaking, with teams of less than 12 people, the average granted equity for startup employees is 1%. This number can be as high as 2% for the first hires, and in some circ*mstances, the first hire(s) can be considered founders and their equity share could be even greater.

How much should a startup founder CEO pay herself? ›

In the US tech startups that have raised money tend to pay their founder CEOs about $130,000 $150,000 per year (updated for 2022 data). My firm runs payroll, accounting, etc.

How much should a startup CEO pay himself? ›

Again our data shows that the typical Series A CEO is pay is about $180,000 to $190,000 per year. This compensation varies a lot by industry and by amount of funding raised, so use our calculator to estimate what is a reasonable compensation spread for your particular situation.

How should founders pay themselves? ›

Rather than paying themselves a salary, many small business owners pay themselves with an owner's draw. An owner's draw is when an owner withdraws cash from the business for their personal use. Entrepreneurs who pay themselves with an owner's draw can “pay” themselves (take money out of the business) as they see fit.

What equity should founder keep? ›

Investors own 20-30% of startup shares, while the founders and co-founders should have more than 60%. You can also leave around 5% of available shares but allocate 10% to employees.

What should be included in a founders agreement? ›

A Founders' Agreement is a contract that a company's founders enter into that governs their business relationships. The Agreement lays out the rights, responsibilities, liabilities, and obligations of each founder. Generally speaking, it regulates matters that may not be covered by the company's operating agreement.

How much does a CEO of a $50 million company make? ›

$50M to $150M

We found the lowest salary in this category to be $235,000. The highest salary for a CEO in a company with between $50M and $150M in revenue is $500,000. Of the participants in this category, the median salary is $300,000.

What CEOs make $100 million a year? ›

PAY RANKCEOTOTAL PAY (MILLONS)
1Sundar Pichai$225.99
2Michael Rapino$139.01
3Tim D. Cook$99.42
4Peter Zaffino$75.31
45 more rows
Jul 4, 2023

What questions should you be asking in order to make an investment decision? ›

5 questions to ask before you invest
  • Am I comfortable with the level of risk? Can I afford to lose my money? ...
  • Do I understand the investment and could I get my money out easily? ...
  • Are my investments regulated? ...
  • Am I protected if the investment provider or my adviser goes out of business? ...
  • Should I get financial advice?

What are some questions to ask before investing in a business? ›

Questions To Ask Before Investing In A Business Opportunity
  • How much money do you have to invest?
  • How much money can you afford to lose?
  • Will you operate alone or will you have partners?
  • Will you need financing? How will you obtain it?
  • Do you have savings or income to live on while you start your new business?

What questions and concerns would you have as you decide how to invest your money? ›

Before you make any decision, consider these areas of importance:
  • Draw a personal financial roadmap. ...
  • Evaluate your comfort zone in taking on risk. ...
  • Consider an appropriate mix of investments. ...
  • Be careful if investing heavily in shares of employer's stock or any individual stock. ...
  • Create and maintain an emergency fund.

What questions to ask a startup founder? ›

It's important to get a sense of the company's founding mission and principles during the startup interview. Questions to ask include: What are the company's most important values? What does the success of this company look like for you?

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