2 science-backed ways to save more money (2024)

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  • If you have trouble saving money, science may be able to help.
  • Shifting how you think about saving and understanding how you perceive time can increase savings.
  • You can also build vision boards, visualize your goals achieved, and automate your savings.
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2 science-backed ways to save more money (3)

Saving money can feel tedious, because it usually means less spending on the things we want or enjoy. But it doesn't have to be that way.

Understanding how you think about money — and shifting that mindset using some simple tricks — can be an effective way set yourself up to succeed when it comes to your personal finance goals.

Here are a few science-backed ways you can change your behavior to save more money.

1. Use your emotions to motivate you to save

Emotions have a powerful effect on our behaviors. The 2019 Sentimental Savings Study found that using guided activities that activate emotional responses can improve habits around personal savings.

The study compared two approaches to financial literacy. One was a more traditional approach, which included a slideshow that presented participants with concrete and valuable information about personal finance. It included things like the importance of saving, statistics around the unpreparedness of American households for retirement or emergencies, the power of compound interest, and various ways to save, such as through a savings account, money market account, and certificate of deposit.

The second approach integrated guided activities that included visualization, creating representations of savings goals using art supplies, recalling memories, and personal nostalgia to assist with emotional activation. It also explored scripts or beliefs about money that the participants had.

Those who participated in the psychology-based exercises had more successful outcomes and experienced a 73% increase in their rate of saving, while those who participated in the more traditional approach only reported a 22% increase in their rate of saving.

Putting these ideas into practice

Looking at the big picture or setting goals based on your values can help add an emotional element to the savings process and increase your motivation to take control of your finances. This can be done at home, either alone, in a group, or with a partner. Create set goals using tools like a poster, vision board, or thinking about what it is you're saving for and imagining what it's like to achieve it. Maybe that's owning a home, helping a family member, or taking a big trip.

Depending on your starting point, the study says there are different approaches that can be more effective. For example, if you don't have a desire to save already, then focusing on the benefits of saving by linking it to your values or future goals is a great place to start. This will motivate you to start taking the first steps.

If you've already committed to saving or want to increase the amount you're saving, then decreasing the negative aspects of saving by doing things like learning to live comfortably within a budget could have a stronger impact. If you give yourself a budget that allows you to meet all your goals, you may start to think differently about your savings.

There are apps that can make budgeting more fun or feel like a game, and you can link them directly to your accounts. One of them is Mint, which can split small expenses into categories such as shopping, bills, and transportation. Whether you like to automate your savings or do things manually, there are a variety of budgeting tools that can help.

2. If you're the type to put things off, then consider automating your savings

Your concept of time and how you think about your life may have an impact on your savings habits. According to a paper published in 2014, those who perceive their lives as a series of events that repeat themselves, or in cyclical terms, are estimated to save 74% more than those who think about time linearly, with a stronger concept of past, present, and future.

Those with a cyclical perception assume their future situation will be similar to their current. So they emphasize saving now rather than putting it off to some future event. This category of thinkers will likely already be savers. On the other hand, those who have a more linear sense of time tend to be more optimistic and assume they'll be able to save in the future, so they put things off.

If you think about time linearly, then automating your savings so that you don't have to deal with it every month may be a smart move. This can be done either through your bank or directly through your employer every time you receive your paycheck. Either way, ensure a portion of your paycheck is automatically sent to your retirement, high-yield savings, or other account before you ever see it.

Laila Maidan

Correspondent, Investing

Laila is one of the most widely read reporters covering markets as an Investing Correspondent in New York.She covers stocks, bonds, commodities, crypto, and real estate. She also profiles highly successful fund managers and traders about their strategies. She occasionally profiles individuals who have reached financial freedom through alternative methods.Additionally, she hosted Block Street, an on-camera Business Insider feature that interviews key players about the crossroads between traditional and digital markets. She has interviewed some of the sector's most prominent personalities, including Ray Dalio, Rick Rieder, David Rubenstein, and Sam Bankman-Fried.She is a mentor at Oxford University, Yale University, and Stanford University for student entrepreneurs. And has been a media judge on various panels, including for the Society of Professional Journalists.Laila can be reached at: lmaidan@businessinsider.comLinkedIn profile: https://www.linkedin.com/in/laila-maidan-63734523/

2 science-backed ways to save more money (2024)
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